Senior Demand Generation Manager, Pendo
ABM
$120.7-150k
Digital adoption and product experience solutions
Open for applications
Digital adoption and product experience solutions
501-1000 employees
Open for applications
$120.7-150k
501-1000 employees
Company mission
To elevate the world's experiences with software.
Role
Who you are
- Pendo is looking for a highly motivated and collaborative individual to join the demand marketing team
- Minimum of three (3) years of experience in B2B demand generation
- Experience with building out integrated marketing campaigns
- Experience working in partnership with enterprise sales leaders
- Understanding of demand and pipeline generation best practices, new trends, and technology
- A passion for reporting. You live for the data and use it to guide your programs and spend
- Fluent in marketing automation and CRM capabilities with hands-on experience (SFDC, Marketo, 6Sense)
Desirable
- Five (5) plus years of of B2B demand generation experience
- Experience working in a high-growth SaaS company
- Extraordinary program management and communication skills and a consistent track record of working across sales, marketing and technology teams to influence strategy
- The desire to roll up your sleeves and do the dirty work to get the job done
What the job involves
- The Sr. Demand Marketing Manager is a critical member of the marketing team with ownership of the go-to-market strategy and execution of demand generation programs and campaigns to build/accelerate pipeline for the Enterprise sales team
- Serious collaboration is the key to success for this role
- You’ll be working cross functionally with lifecycle marketing, field marketing, product marketing, sales, and analytics to build and execute Account-Based Marketing (ABM) programs that drive leads and pipeline for the Enterprise sales team
- The demand marketing team develops campaigns that have sharp product positioning and consistently developing new ways to differentiate Pendo in the market
- Iterate and improve upon existing account-based marketing initiatives, and build new integrated ABM campaigns from scratch that support the Enterprise sales team’s key targets
- Lead marketing planning in partnership with sales leadership to align on segment priorities, establish clear quarterly goals, gain commitment and buy-in for marketing programs, and identify areas of opportunity
- Responsible for the planning, execution, and optimization of cross-channeldemand generating marketing programs including webinars, digital marketing, account based marketing, event promotion, and follow-up campaigns to deliver quality leads to the enterprise sales team
- Own reporting and analysis on your marketing programs, ensuring programs perform against goals and are continually optimized
Our take
Developing a new software application is a complex process, often fraught with challenges such as bugs and user dissatisfaction, Without a standardized system for feedback, developers may struggle to identify and address issues effectively, relying solely on dissatisfied emails from customers.
Pendo offers a digital platform designed to analyze user experiences, gather bug reports, and engage with consumers to ensure customer retention. With a suite of tools including product journey analytics, surveys, and user feedback, Pendo empowers developers to enhance software usability and resolve issues efficiently.
Amidst a competitive software landscape, Pendo has demonstrated significant growth in 2022, boasting a 40% increase in customers paying over $100,000 annually and securing 17 new Fortune 500 clients. Despite navigating global economic uncertainty with a renewed focus on fiscal efficiency, Pendo remains steadfast in its goal of achieving an IPO in 2024.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
-19% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Nov 2021
$110m
GROWTH EQUITY VC
Jul 2021
$150m
SERIES F
Total funding: $468.3m
Company benefits
- Happier workdays: Add a little fun to your work day with Pendo board game night, team karaoke, ping pong, weekly catered lunch, or a local brew on our rooftop deck
- Health and wellness benefits: Generous health and wellness plans designed to meet the needs of you and your family, including medical, dental, vision, and mental health benefits
- Paid parental leave: Up to 16 weeks of paid parental leave, and a flexible schedule upon your return to help you make the most of those special moments
- Learning and development: In-house management development classes, guest speaker lunch and learns, and select conferences help keep talent sharp
- Flexible work hours and PTO: Enjoy the benefits of a flexible time off policy, flexible work hours, and paid parental leave
- Global offices: Work across the globe in the cities that we love: Raleigh, San Francisco, New York, Herzliya, Tokyo, Sydney, London, and Sheffield
Company values
- Respect our lives outside of work: We bring our whole selves to work and celebrate what makes each other unique
- Be direct and transparent: As individuals we are timely, candid, and respectful in providing feedback—even when it’s hard to do so
- Maniacal focus on the customer: If there’s an opportunity to improve the customer experience, we do it
- Bias to act: We take initiative to get things done, collaborate, and go above and beyond the call of duty
- Show me the data: No matter what the decision, data should be the primary input for decision making
- Act like owners:We use good judgement in our actions and decisions, and implicitly have the trust from our colleagues to be able to do so
- Win together: We succeed together and challenge each other to grow. We collaborate and support one another as a team
Company HQ
Downtown, Raleigh, NC
Articles
Leadership
Todd Olson
(CEO)Todd studied at Carnegie Mellon before spending 7 years as an MBNA Developer and co-founding Cerebellum. After 5 years, they served as VP of Product Development at TogetherSoft and worked at Borland and 6th Sense Software. They left their role of 4 years at Rally Software Development to found Pendo.io in January 2014.
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