Vice President of Growth, Flock Safety
$290-350k
+ Stock options
Public safety operating system
Open for applications
Public safety operating system
1001+ employees
Open for applications
$290-350k
+ Stock options
1001+ employees
Company mission
To create safer, happier communities and cities by pre-emptively fighting crime.
Role
Who you are
- 15+ years building growth engines at high-growth tech or platform companies; owned pipeline, CAC/payback, and conversion at scale
- Deep expertise in lifecycle automation (MAP/CRM/CDP), SEM/paid social/programmatic, SEO/CRO, and web performance; comfortable scoping growth engineering work
- Advanced experimentation and measurement chops: holdouts/geo tests, MTA, MMM, incrementality, and causal inference fundamentals
- Systems operator who moves quickly from hypothesis → test → decision → playbook; strong financial rigor and P&L literacy
- Cross-functional leader who can translate brand narratives and PMM positioning into performant funnels and offers without sacrificing craft or compliance
- Team builder and coach; hires bar-raising ICs/managers and creates a culture of speed, learning, and accountability
What the job involves
- Reporting to the CMO, the VP, Growth is the single-threaded owner of Flock’s full-funnel growth engine - lifecycle (CRM/marketing automation), performance marketing (search, paid social, programmatic), web & blog, experimentation, and the build-out of our ATL media capability from zero
- You’ll maximize attributed pipeline and revenue efficiency through automation, machine-learning–led optimization, and ruthless experimentation
- You will partner deeply with the Chief of Staff (Marketing) who will partner to develop a best-in-class data/technology spine. You’ll define the operating system, hire and coach high-leverage ICs/leaders, and prove impact with board-grade KPIs
- Own growth strategy, roadmap, and targets across acquisition, activation, expansion, and retention; deliver CAC/payback improvements and pipeline influence by segment/vertical
- Lead lifecycle marketing end-to-end: identity-resolved journeys, trigger design, dynamic offers, and rigorous measurement; partner with Sales on lead quality, SLAs, and feedback loops
- Build and scale performance media across SEM, paid social, and programmatic; establish channel playbooks, audience frameworks, creative/offer matrices, and incrementality testing
- Treat web and blog as a product: own information architecture, page performance, SEO, and conversion; stand up a durable CRO program (A/B/MVT, personalization, QA gates)
- Launch the ATL media function from zero (OOH/audio/sponsorships) using experimentation-first buying and MMM-informed allocation
- Stand up a disciplined experimentation engine: geo/holdout tests, causal frameworks, pre-registered hypotheses, and a shared learning library that codifies wins into playbooks
- Partner with the Chief of Staff to define the growth data model, MMM/MTA strategy, and a quarterly reallocation approach that moves dollars to highest-ROI channels
- Operationalize distribution for impact dashboards and related proof assets (SEO, amplification, email, social), and measure backlinks, engagement, and pipeline influence
- Design governance: taxonomy/UTM standards, landing page templates, privacy/consent compliance, and channel QA so measurement is trustworthy and repeatable
- Manage vendor/agency surge capacity with tight SOWs, rate cards, and performance SLAs; in-house where quality/velocity merits it
- Publish a weekly growth readout (WBR inputs) and a quarterly business review tying spend to revenue outcomes, insights, and next-quarter reallocations
- Land a best-in-class growth strategy for Community Safety in the first 3-6 months
- First 30 Days:
- Audit channels, lifecycle, web/blog, analytics, and vendors; baseline CAC, payback, and pipeline influence by segment
- Partner with Chief of Staff, lock tracking/taxonomy standards and define the growth dashboard for the Weekly Business Review
- Publish the growth thesis, OKRs, and 12-month roadmap; confirm hiring plan (lifecycle lead, web/CRO lead, growth engineer; performance backfills)
- First 60 Days:
- Launch v1 always-on journeys (welcome, nurture, upsell/bundle triggers) and a foundational CRO program (test queue, templates, QA gates)
- Roll out performance playbooks for SEM and paid social with clear incrementality tests; ship first creative/offer matrices with Brand & PMM
- Define the ATL pilot strategy (tactics, geos, measurement) and brief Brand Studio on formats and clock speeds
- Ship v1 distribution plan for the external data dashboard (SEO, paid, social, email) and measure engagement/backlinks
- First 90 Days:
- Deliver measurable lifts in SQLs/pipeline from lifecycle and CRO; show channel-level payback improvements and a reallocation plan
- Launch first ATL pilots (CTV/OOH/audio) with MMM-ready data capture; present an attribution readout (MTA + geo/holdout)
- Publish a quarterly growth review (QBR): results, insights, and next-quarter reallocations
- Finalize team build (offers to lifecycle lead, web/CRO lead, growth engineer) and lock agency surge roster with SLAs
Our take
Public vehicle surveillance provides valuable insights to emergency services for the prevention of crime, but bringing information together to create leads is difficult. There's no standardised system for inter-city vehicle surveillance, and this makes it difficult for communities and law enforcement services to work together.
Flock Safety provides surveillance equipment that aims to improve the abilities of law enforcement and homeowner associations to communicate data with each other. The company focuses on vehicle surveillance, innovating on existing technology by using machine learning to categorise vehicles by color, license plate, state, and other data points.
Whilst automated surveillance equipment is used daily within federal police forces, Flock Safety builds technology systems that provide a means for smaller law enforcement agencies to quantify and share surveillance data easily. It's caught on too, with a funding round of $275 million awarded in 2025 that will be used to expand its manufacturing capabilities. lock Safety, a U.S. startup developing surveillance technology, has raised $275 million in new funding led by Andreessen Horowitz, as it invests in a manufacturing facility and expands into drone products, the company told Reuters. funding behind it, This data can then be automatically processed to help develop leads, a time-consuming process that would usually have to be completed manually.
Steph
Company Specialist at Welcome to the Jungle
Insights
40% employee growth in 12 months
Company
Funding (last 2 of 10 rounds)
Mar 2025
$275m
LATE VC
Mar 2024
$200m
SERIES G
Total funding: $857.8m
Company benefits
- 🌴Use what you need PTO: We seriously mean it, plus 11 company holidays and your birthday off!
- ⚕️Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match
- 👪Family Leave: We provide 16 weeks of 100% paid leave for primary caregivers and 12 weeks of 100% paid leave for secondary caregivers
- 🍼Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. We will reimburse $10,000 a year for adoption, surrogacy, or infertility
- 🧠Mental Health: All employees receive an annual subscription to Headspace
- 💖Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
- 💸Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions
- 💻WFH Stipend: $150 per month to cover the costs of working from home
- 📚L&D Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more
- 🏠Home Office Stipend: A one-time $750 to help you create your dream office
- 🏢Coworking Space: If you’re not local to our ATL HQ, we’ll provide $250 a month to get you set up with an All Access Membership to WeWork (or a local coworking space in your area)
- 🐾Pet Insurance: We’ve partnered with Pumpkin to provide insurance for our employee’s fur babies
Company HQ
Home Park, Atlanta, GA
Leadership
Garrett Langley
(Founder & CEO)They worked in Computer Services freelance for over 6 years before joining Firethorn in 2015, and Clutch Technologies in 2014. They left their position as President of Moment LLC to found Flock Safety in April 2017.
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