Senior Growth Marketer, Tubi

• Positive, inquisitive, attitude with a strong desire to learn
• 6+ years of experience in B2C growth marketing, performance marketing, AdOps, or relevant field
• Skills in data querying (SQL), data manipulation (Excel), data analysis (Excel or R) of large sets of data
• 4+ years direct hands on keyboard media buying experience (Google Ads, Facebook Ads, or DSP product)
• Strong organizational and project management skills, including use of JIRA or Shortcut
• Ability to make business cases and effectively communicate them via MS or Google Office
• Working well with ambiguity and thriving in a fast-paced environment
• Experience working cross-functionally, managing priorities and expectations with business partners
• Bachelor’s degree in Marketing, Econ, Finance, or equivalent

Desirable

• As a Senior Growth Marketer, you’ll strategically plan and operationalize the growth marketing's vision through identifying and capitalizing on scalable opportunities
• You’ll make data-driven decisions, own KPIs, manage partners, and work cross-functionally
• Your role will require a focus on quantifying your efforts, ideating on new initiatives to produce positive results, executing on these initiatives, and sharing results
• Develop a deep understanding of our consumer audience and the Tubi value proposition
• Use measurement frameworks to evaluate and optimize your work, including LTV and Acquisition Cost
• Manage various marketing initiatives across mobile, web, or CTV, including successfully hitting KPI targets (such as ROAS)
• Manage the media buying cycle: tracking, asset generation, optimization, partner management, reporting, cross-functional communication
• Provide detailed insights into partner performance and make recommendations on next steps
• Work closely with creative/design team to optimize assets, including making testing recommendations
• Work collaboratively with Brand Marketing to align efforts and results