Social Media Manager, Appetite

• 2-3 years of hands-on experience managing and growing social media for a brand in the app or tech space
• Proven record of driving growth in followers, engagement and app-related KPI’s
• Expertise in major social media platforms and social media management tools (e.g. Hootsuite)
• Strong content creation skills (writing, basic video editing, design) and experience with tools such as Canva, Adobe Suite or similar
• Proven experience with Influencer partnerships, UGC content and Community management
• Understanding of paid social advertising
• Excellent project management with attention to detail, time management and multitasking skills
• Creative personality with an eye for design and storytelling
• Data-driven mindset and ability to analyse and pivot based on performance
• Self-motivated and proactive, with the ability to work independently and as part of a team

Desirable

• Strategy: Maintain, optimise and develop upon a pre-existing social media strategy across platforms including, but not limited to, Instagram, TikTok, YouTube, Linkedin, with a focus on growing brand awareness and driving app engagement and downloads
• Content Creation & Curation: Work both independently and with our Brand Design team to develop high-quality, engaging and on-brand content tailored to each platform. Collaborate with cross-departmental teams to ensure product value is communicated with original and innovative content.
• Audience Growth & Engagement: Drive follower growth, engagement rates and audience interaction with compelling and shareable content, actively engaging with followers and leveraging community-building tactics.
• Analytics & Reporting: Track, analyse and report on social media KPI’s such as follower growth, engagement rates, and conversions. Use insights to refine strategy and improve performance.
• Campaign Management: Lead the ideation, planning and execution of social media campaigns to promote the brand, new app features, events and partnerships.
• Influencer Management: Identify and collaborate with influencers and brand advocates to amplify reach, drive engagement and create authentic user-generated content
• Trends: Stay updated on social media trends, new platform features and best practices. Proactively suggest new approaches to increase reach and engagement
• Community Building: Actively engage with our online community, responding to comments, messages and mentions to promote a positive brand image.

• Submit your application (please incl. a covering letter if possible)
• 15 - 30 minute intro call with member of the Marketing team - for you to understand more about the company, role and for us to gauge if you might be a good fit
• Face-to-face meeting in our office with a 1 hour role-based task
• Quick chat with our founders, Toby and James