Product Manager, 2U
Lifecycle Systems
$124-140k
+ Potential bonus eligibility
More information about location
Global online learning platform
Be an early applicant
Global online learning platform
1001+ employees
Be an early applicant
$124-140k
+ Potential bonus eligibility
More information about location
1001+ employees
Company mission
To help their partners create educational opportunities that enable lifelong learners to unlock their human potential and solve society’s critical needs.
Role
Who you are
- 2+ years of experience in Product Management, specifically focusing on the infrastructure and back-end logic of marketing technology
- Proven track record of architecting automated systems that handle linear, non-linear, and cyclical customer behaviors
- Deep, expert-level understanding of Salesforce Marketing Cloud (SFMC) as the primary activation engine
- Familiarity with high-scale delivery systems; experience with Sendgrid, Braze, or Amazon SES is favorable but not required
- Ability to map complex technical data points to high-level primary metrics like cost-per-acquisition, lead to enroll and success metrics
- Experience leading cross-functional teams out of "dysfunction" by establishing clear, shared objectives and a unified technical language
- Proactive ownership and builder mindset, focused on moving systems beyond their current state to deliver long term business and learner value
- Strong curiosity and technical aptitude for exploring new marketing and data infrastructure technologies for performance optimization
- Strong, data-informed product mindset
- Experience in leveraging experimentation to drive system evolution and strategic decision making
- Ability to distill complex technical concepts into clear and actionable terminology for non-technical audiences
What the job involves
- As the Product Manager for Lifecycle Systems, you will lead the technical orchestration and systems development for the 2U learners. You will be the primary architect of the infrastructure that powers a learner-centric framework designed to foster cross-functional alignment and strategic collaboration
- Your mission is to move beyond the current state,and build the systems that deliver a seamless, long-term relationship with our learners. You will transform the "dotted line" stage where customer expectations and metrics into verified, "solid line" data-driven experiences
- Define and build the technical connective tissue between our data warehouse and our primary activation channel, Salesforce Marketing Cloud (SFMC) and others
- Operationalize the seven-stage customer lifecycle framework ensuring systems can accurately identify and transition customers through each stage of their lifecycle
- Leverage the existing customer lifecycle shared language to reduce silos and resolve cross-functional conflicts, ensuring teams can execute on the mission of delivering the best value to all edX learners
- Act as the "Command Center" for strategic levers. You will ratify and prioritize customer lifecycle metrics, helping teams understand how their specific work (e.g., SEO or Enterprise lead funnels) ladders up to our north star vision of delivering lifetime value
- Build the capabilities required for a multi-product strategy, enabling edX to identify the exact moment a learner should pivot to a new skill, career pathway, or product line
- Partner with XD and Marketing leadership to verify the squads and systems working within each lifecycle stage and establish business processes for maintaining our metric "source of truth"
Our take
Enabling education providers to offer students anything from free courses to full degrees, the leading global online learning platform 2U has positioned itself to provide high-quality education at scale.
Following its acquisition of edX, the company has made edX the face of its products and services, taking on more of a parent company role. This acquisition was a major shift compared to the company’s typical focus on partnering with universities to offer master’s degrees. However, edX has enabled it to expand into other projects, providing its 230+ partners with thousands of digital education offerings.
Though 2U established itself as a leader in the space, with over 40 million learners using the platform, it filed for bankruptcy in 2024. A significant financial restructuring and leadership change saw it bounce back in 2025 with new partnerships with the likes of Lancaster University.
Steph
Company Specialist at Welcome to the Jungle
Insights
-6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Oct 2013
$5.1m
SERIES D
Apr 2012
$26m
SERIES D
Total funding: $95.9m
Company benefits
- Medical, Vision, and Dental
- Parental Leave
- Wellness Programs
- Employee Stock Purchase Program
- Leadership Training
- Volunteer Time Off
- LinkedIn Learning
- Referral Bonus
- Military Leave
Company HQ
Crystal City, Arlington, VA
Leadership
Kees Bol
(CEO)Previously CEO at Boundless Learning, was the Managing Director at Pearson, Chief Marketing Officer at Strategic Education Inc and was a Senior Business Director at Capital One.
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