Director of Technical Product Marketing, ServiceNow
$189.1-331k
+ Variable/incentive compensation +ESPP
Cloud-based digital workflows for enterprises
Be an early applicant
Cloud-based digital workflows for enterprises
1001+ employees
Be an early applicant
$189.1-331k
+ Variable/incentive compensation +ESPP
1001+ employees
Company mission
To transform IT to revolutionise the enterprise.
Role
Who you are
- We are looking for a leader who combines deep technical expertise with a passion for storytelling and technical marketing
- While we are enjoying rapid growth, we believe a driven individual with a passion for the craft of product demonstrations and a deep interest in the rapid advancements in enterprise AI can accelerate our growth and market leadership even further
- Your impact will rely on your competitive understanding the market and ability to build a world class team of technical product marketers with relationships across product, sales, marketing, and our ecosystem
- Bachelor’s degree, technical degree preferred
- 8+ years in technical product marketing, sales engineering, product management or solution consulting
- Strong ability to inspire and coach, with a proven record of accomplishment of hiring, managing, and leading high-performance teams
- Proven technical and marketing skills, including the ability to customize solutions, facilitate product demonstrations and effectively communicate value propositions and key differentiators
- Demonstrated ability to work across functions within and outside of Marketing, building relationships to drive results
- Deep curiosity on AI led business transformation and the future of agentic platforms
- Experience building public-facing presentations with high attention to detail for marketing events, sales organizations or executive presentations
- Some experience with JavaScript, HTML, CSS, iOS, APIs, Apex, Java (some mix), or design tools such as Figma
What the job involves
- This position reports to the Vice President of Product Marketing for the ServiceNow Platform
- This position will lead a team of talented demo engineers and technical product marketers on a mission to build world class product demonstrations showcasing the power of the ServiceNow AI Platform
- Success is measured on the team’s ability to bring our top customer stories to life to support our global marketing campaigns, top customer deals, launch events and press engagements
- You will partner closely with global marketing, product management, sales, solution consulting and our ecosystem to position ServiceNow as the leader across multiple product categories through innovative product demos showcasing our AI Platform’s product capabilities and roadmap
- Your team will also directly contribute to generating and accelerating pipeline and increasing customer adoption
- Lead, develop, and grow a team of technical product marketers building demos on the ServiceNow AI Platform
- Bring our top customer stories to life through high-profile, visionary demos used in our conference keynotes and Executive Briefing Center customer meetings
- Build demos to support full funnel marketing campaigns, including product screenshots and demos used in ServiceNow TV commercials
- Build and progress pipeline with technical demonstrations attached to top sales plays, highlighting our competitive differentiation
- Support product launches and release marketing with market moving product demonstrations
Our take
ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations, transforming old, manual ways of working into modern digital workflows. The company was founded in 2004 with a vision to build a cloud-based platform that would enable regular people to route work effectively through the enterprise.
Much as Salesforce enables a company to manage its external clients by keeping a record of all contacts and interactions, ServiceNow promises an internal system to meet the needs of employees. It has succeeded in claiming half the market, setting itself apart from legacy IT service-management software players like BMC Software, Hewlett Packard Enterprise, Cherwell Software and CA Technologies.
The company's success comes from two product traits: simplicity and customisability. ServiceNow's IT tools don't require the IT department to set them up. Once running, they offer a single collection centre for requests, data points and checklists, all of which can in turn be analysed by algorithms to predict needs, flag concerns and measure efficiency.
The company has more than 7500 customers, including 80% of the Fortune 500 list of the United States' largest corporations. ServiceNow now looks to increase its revenue threefold in upcoming years and has entered into a 5-year partnership plan with Visa, beginning with the launch of a Visa-integrated dispute resolution solution for issuers. The company is prioritising organic growth over mergers and acquisitions, with a target revenue of $15 billion, something which its Visa partnership will no doubt aid in achieving.
Freddie
Company Specialist at Welcome to the Jungle
Insights
16% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2012
$11m
GROWTH EQUITY VC
Feb 2012
$17.9m
GROWTH EQUITY VC
Total funding: $83.8m
Company benefits
- Commuter benefits
- Annual learning stipends
- Work from home opportunities
- Generous family leave
- Matched donations
- Flexible PTO
- 401(k) matching
- Paid volunteer time
Company HQ
Santa Clara, CA
Leadership
Fred Luddy
(Chairman Of The Board)Previously Software Developer at Amdahl Corporation for 4 years and CTO at Peregrine Systems for 13 years.
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