Commercial Marketing Manager, The Adaptavist Group

• Strong project management skills, capable of handling multiple campaigns simultaneously
• Expertise in performance marketing, including paid search, display, social media, and remarketing
• Proficiency in marketing automation tools (HubSpot), including workflow creation and segmentation
• Excellent understanding of B2B marketing strategies, audience targeting, and lead generation best practices
• Experience in landing page creation and campaign optimisation
• Strong analytical skills to track marketing performance and data-driven insights
• Ability to develop clear, concise campaign briefs
• Excellent stakeholder management skills, with the ability to liaise effectively across teams and agencies

Desirable

• The Commercial Marketing Manager is responsible for driving Kolekti's commercial marketing strategy, with a strong focus on performance marketing, paid media, and demand generation
• This role requires excellent project management, stakeholder engagement, and digital marketing expertise to develop and execute high-impact, multi-channel campaigns across Kolekti's product suite
• The Commercial Marketing Manager oversees end-to-end campaign performance, manages our paid media investment, and optimises marketing operations, ensuring that marketing efforts align with business growth and revenue objectives
• Working closely with Product Marketing Managers (PMMs), the Commercial and Brand Marketing Lead, as well as our internal agency Brew, the CMM owns multi-channel campaign execution, investment planning, and audience segmentation across Kolekti's product suite
• The Commercial Marketing Manager plays a key role in MarTech optimisation, website performance, and marketing automation to enhance Kolekti's go-to-market effectiveness
• Developing paid media strategy, including investment planning and efficient but effective spend
• Setting benchmarks and performance targets for paid campaigns
• Managing campaign reporting and multi-channel tracking and attribution (Google Ads, LinkedIn Ads, Microsoft Ads, etc.)
• Keyword prioritisation for paid search campaigns
• Managing stakeholder expectations for paid media investments
• Managing MarTech tools and migrations to improve marketing operations
• Researching and onboarding new MarTech solutions (e.g., analytics, intent data)
• Acting as a representative for MarOps initiatives such as ABM tooling and consent management compliance (TrustArc CMP)
• Improving website analytics, tracking, and optimization (GA4, Hotjar, Tag Manager)
• Implementing technical SEO improvements
• Identifying new collateral development and briefing process
• Driving our account-led marketing approach
• Managing demand generation projects
• Developing unified search strategies to improve organic and paid media performance
• Managing internal agency (Brew) for paid media implementation
• Contributing to Brew’s ongoing development and performance of the Monorepo platform
• Overseeing Webflow performance and continuous development
• Leading new analytics initiatives (e.g., seasonality, TAM modelling)
• Improving marketing work management processes for efficiency
• Managing go-to-market execution and campaign lifecycle
• Implementing lead scoring, qualification, and CRM optimization (HubSpot)

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