Marketing Operations Manager, Coast
$130-170k
+ Equity Grant
3-4 days a week in office
Payments platform & fuel card for fleets
Be an early applicant
Payments platform & fuel card for fleets
101-200 employees
Be an early applicant
$130-170k
+ Equity Grant
3-4 days a week in office
101-200 employees
Company mission
Coast's mission is to make fleet management easy.
Role
Who you are
- This is not a campaign-execution, CRM-admin, or list-management role. It’s for someone who treats AI, automation, and data as force multipliers, defaults to asking “can this be automated?”, and would rather build a system than maintain a spreadsheet
- 4–8 years in Marketing Operations, Revenue Operations, Growth Operations, or Performance Marketing — in a role where you owned measurement, not just execution
- Deep experience with attribution, funnel analytics, and performance reporting, including dashboards and executive reporting that drove real business decisions
- A track record of leading complex, technical, cross-functional initiatives from concept through execution, and of navigating ambiguity to drive outcomes
- Strong analytical thinking paired with operational execution — you can both find the insight and ship the system behind it
- An AI-first operator who actively uses AI to generate insights, automate workflows, and challenge manual ways of working
- Salesforce expertise is required. You should also be comfortable across the rest of our modern GTM stack: Sigma, Braze, Google Analytics, ChiliPiper, Clay, ZoomInfo, Outreach, Smartlead, Unify, Grain, Notion, WordPress, Riverside, and PartnerStack
- New York City based; able to be in-office 3–4 days per week
What the job involves
- This role lives on Coast’s Revenue Operations team and serves as the dedicated operations and measurement partner to Marketing — a team of 12 built around thoughtful experimentation, where we test fast, learn quickly, and compound what works across channels
- You’ll be the engine room connecting every marketing dollar to pipeline and revenue, with a direct line into both Marketing and the broader GTM operating system
- We’re building this function as AI-first from day one, and this is its founding hire
- We’re looking for an AI-first Marketing Operations & Performance Manager to build the operating system behind a high-performing marketing organization — the systems, measurement frameworks, and automation that tie marketing activity to revenue
- You’ll sit at the intersection of Marketing, Revenue Operations, Analytics, and AI, and you’ll own how we measure marketing’s impact and how we scale it without adding headcount
- Over the past six months we built a strong attribution foundation through our multi-touch (MT) /How-Did-You-Hear-About-Us (HDYHAU) frameworks. They’ve sharpened our visibility, but we treat them as Version 1. You’ll own where attribution goes next — a more accurate, multi-touch view of marketing’s impact across the customer journey
- Support the evolution of Coast's attribution and measurement framework by improving data quality, reporting, and operational processes that connect marketing activity to pipeline, revenue (EPV), and customer acquisition (CAC) outcomes
- Establish Marketing's performance operating system, including executive reporting, monthly business reviews, quarterly retrospectives, and cross-functional readouts that provide a clear view of marketing's contribution to pipeline, revenue, and growth
- Own the integrity of marketing data across Salesforce, Braze, enrichment, and analytics tools, in partnership with RevOps and Data Engineering — including lead routing, lifecycle management, and campaign tracking, with consistent metric definitions across the org
- Run the operational backbone of our events motion: every lead captured, enriched, routed, and followed up on
- Deploy AI agents and automation that replace the manual workflows marketers run today — reporting, segmentation, enrichment, analysis — and lead the technical evaluation and implementation of new marketing tools
- What Success Looks Like:
- Your mission is to build the measurement and operating system that lets Coast marketing scale efficiently, make better decisions, and prove its impact on the pipeline and revenue (EPV). Here’s how we’ll know you’re winning:
- Make Marketing's Impact Measurable and Trusted:
- Establish a trusted attribution framework that aligns Marketing, Revenue Operations, and Finance on how marketing influences pipeline and EPV
- Build the executive reporting and business review cadence that gives leadership a trusted view of marketing's contribution to pipeline and EPV—so teams spend less time debating numbers and more time making decisions
- Improve Funnel Performance and Efficiency:
- Identify the highest-leverage funnel opportunities across TOFU, MOFU, and BOFU, and partner with Marketing and Sales to drive measurable improvements in conversion rates and marketing-sourced pipeline
- Build Operational Excellence and Data Integrity:
- Establish a trusted foundation of marketing data, lead management, and lifecycle operations that enables accurate reporting, efficient execution, and scalable growth
- Ensure every high-intent marketing interaction—from inbound leads to tradeshow attendees—is captured, prioritized, and converted into timely go-to-market action, driving best-in-class speed-to-lead and follow-up execution
- Create Leverage Through AI and Automation:
- Identify and automate high-volume marketing workflows using AI. For example, automate post-event operations by classifying attendees, identifying customer and opportunity relationships, and routing follow-up actions based on predefined business rules
- Lead the transformation of Marketing Operations into an AI-first function by embedding AI into planning, reporting, attribution, lead management, and campaign operations
Our take
In recent years, companies like Ramp, Brex, Divvy, and others have emerged to provide easier ways for companies to allow their employees to pay for job-related expenses through corporate cards. However, none of these services really work for businesses operating automobile fleets, approximately 10% of B2B card spend in the US.
That’s where Coast comes in, offering a modern card issuing expense solution specifically built for fleets. The Coast card meets the demands of fleet-specific controls, security, and visibility, contributing to preventing fraud and unauthorised use. Its platform allows fleet managers to visualise spend, block or flag transactions for review, and set their own rules for cardholders.
With back-to-back funding rounds awarded in 2024, Coast has been focused on expanding its team and the platform’s capabilities, offering a wider range of financial products - including parking, maintenance, and other on-the-road expenses on top of just fuel. Its Visa Fleet card program, which enables Coast Visa Fleet cardholders to make payments wherever Visa is accepted, makes it an attractive option in the market as fleet management continues to modernise.
Freddie
Company Specialist at Welcome to the Jungle
Insights
52% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Jul 2024
$40m
SERIES B
Mar 2024
$25m
EARLY VC
Total funding: $98.5m
Company benefits
- Medical, dental, and vision coverage
- Meaningful stock options
- Flexible vacation policy
Company HQ
SoHo, New York, NY
Leadership
Daniel Simon
(Founder & CEO)Previously co-founded consumer finance startup Bread, which sold to Alliance Data Systems for over $500 million in 2020.
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