CRM Strategist, Optimove
Retention automation software
Be an early applicant
Retention automation software
201-500 employees
Be an early applicant
201-500 employees
Company mission
To help marketers drive measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale.
Role
Who you are
- We are looking for a creative, ambitious CRM Strategist who thrives in a collaborative environment and is excited to work directly with clients on impactful marketing strategies
- If you have a passion for understanding consumer behavior, a knack for technical problem-solving, and the drive to lead projects from start to finish, we’d love to meet you!
- Bachelor’s degree
- 2-3 years of experience in an agency setting, working directly with clients on multi-channel marketing strategies
- Proven experience in characterization, developing and presenting marketing strategies across email, SMS, mobile and more
- Excellent communication skills with the ability to explain technical concepts to non-technical stakeholders
- Strong organizational and time management skills; ability to manage multiple projects simultaneously
- Analytical mindset with attention to detail and a focus on process improvement
- Proficient in Excel; basic understanding of HTML and Photoshop is a plus
- Adaptable, self-motivated, and comfortable in a fast-paced, dynamic environment
- Team player with strong problem-solving skills and a willingness to learn and take on new challenges
- Knowledge of brief and content creation processes is a plus
What the job involves
- As a core part of the CRM team, this role provides the opportunity to help shape and execute multi-channel marketing frameworks with a variety of clients across different industries
- You will work closely with clients to create strategies that engage their customers through multiple touchpoints—including email, SMS, push notifications, mobile, and retargeting—to drive meaningful results
- Serve as the primary point of contact with clients, ensuring clear and ongoing communication
- Collaborate with clients to develop, execute, and optimize multi-channel CRM marketing frameworks based on customer behavior and business goals
- Craft and manage customer touchpoints via email, SMS, push notifications, and retargeting, ensuring all activities align with client objectives
- Provide onboarding support for clients to Optimove’s proprietary email services, offering training, sharing best practices, and strategic advice
- Manage various systems for seamless campaign execution, tracking, and optimization
- Interpret data and analyze campaign results to continuously improve ROI and customer engagement
- Surface data-driven insights, employing an iterative testing approach to refine campaigns, content, and segmentation
Our take
When communicating to their existing customers, organizations need to take into account customers’ past, present, and future to maximize loyalty, retention, and lifetime value. Optimove is a marketing platform that equips companies with actionable insights by using both historical and predictive data to help them find out who their customer is and what they are doing.
The company works with hundreds of brands, which include Dollar Shave Club, SodaStream, Papa John's, and Staples. It has also built key partnerships with leading technology platforms, such as Facebook and Shopify to collect more data.
Optimove faces competition from multichannel marketing hubs such as Salesforce Marketing Cloud, and its challenge will be to continue differentiating itself. It currently does so, as well as with its various acquisitions and integrations, by segmenting customers and identifying different personas in real-time using its AI-led orchestration of multichannel campaigns.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (1 round)
Sep 2016
$20m
EARLY VC
Total funding: $20m
Company benefits
- Stock option plan
- Family and pet friendly
- Company social events
- Diversity and inclusion initiatives
- Equal opportunity employer
- Work from home opportunities
Company HQ
Midtown East, New York, NY
Articles
Leadership
Pini Yakuel
(CEO)Having studied at Tel Aviv University, Pini worked as a Product Manager at NGG Global Consulting for 2 years before co-founding Mobius Solutions in August 2006. He left his role as CEO there to found Optimove in February 2009, working as CEO since.
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