Creative Director, Ethos Life
Product
$126-224k
Life insurance provider
Open for applications
Life insurance provider
501-1000 employees
Open for applications
$126-224k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- 10+ years of experience in design, art direction, or creative leadership, with a strong track record of shaping digital products and brand systems, and several years leading multi-person design teams
- Proven ability to design visually striking, emotionally resonant, and intuitive experiences that deliver compelling narratives for b2c journeys. Ideally within industries that involve complex decisions such as fintech, healthtech, or insurtech
- Proven ability to own a portfolio of surfaces, managing priorities for a small team
- Demonstrated experience turning ambiguity into clarity — structuring complex information and simplifying it into elegant, actionable flows
- Skilled at team and stakeholder communication — you make design rationale clear and compelling
- A track record of positive impact to quality, craft and design culture
- A portfolio showcasing breakthrough creative work showcasing strong storytelling craft for b2c products that connects brand and products seamlessly
What the job involves
- We are looking for a Creative Director to help us envision and deliver a cohesive, compelling, engaging, and distinctive brand strategy for our products — from creative concepts to launched products
- In this role you will own the ideation and creation of creative concepts spanning a significant portion of the customer journey
- This includes landing pages, design language for product discovery and purchase funnels, brand moments, lifecycle marketing, and post purchase experiences
- Your role will elevate storytelling through visuals, motion graphics, photography, illustration, typography and more
- You will lead a small but mighty team of creatives. You’ll champion intentional, intuitive, and engaging design, compelling storytelling, strategic experimentation, and measurable business impact
- Our user journey is heavily narrative, story-telling, and craft driven. As such you will have a key role in shaping how Ethos grows — and will help make Ethos the most trusted, modern, and appealing life insurance experience in the world
- This role combines strategic vision, team and resource management, with hands-on design excellence
- Define and evolve the creative vision for how the company’s brand is expressed through its digital product, customer experience, and design systems
- Lead creative direction for our product and lifecycle journeys — covering landing experiences, life-cycle marketing, product discovery and application flows, and policy management
- Collaborate with Product Design and Product Management to ensure the company’s identity, tone, and emotion are consistently reflected in every product interaction, from UI to motion to storytelling moments
- Partner with Marketing and Brand teams to maintain cohesion between campaign storytelling and the in-product experience
- Collaborate cross-functionally with leadership to align product aesthetics with company strategy and values
- Lead, mentor, and grow (as necessary) a small but mighty team of creatives. Bring in design specialists to support the vision as needed
- Push creative innovation across the design practice — exploring new ways to bring the brand to life through design systems, visual craft, illustration, animation, motion, graphics, photography, typography, microinteractions and more
- Contribute to create an environment of excellence and growth where team members can do their best work and grow professionally and personally
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company HQ
Berkley Square - Headway, Austin, TX
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
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