Marketing Analytics Manager, Baseten
$200-240k
+ equity
ML application builder for data scientists
Be an early applicant
ML application builder for data scientists
101-200 employees
Be an early applicant
$200-240k
+ equity
101-200 employees
Company mission
To make machine learning accessible to every organisation.
Role
Who you are
- 5+ years of experience in marketing analytics, growth analytics, product analytics, data science, or another quantitative role, ideally supporting B2B, developer-focused, API, or usage-based products
- Deep SQL fluency and strong analytical skills, with a track record of working with large, event-level datasets and turning ambiguous business questions into decision-ready analysis
- Ability to connect data across marketing, CRM, web, SEO/AEO and product systems to understand customer journeys
- Experience with paid ad platforms such as Google, LinkedIn and X; how to measure performance and optimize
- Hands-on with GTM and marketing systems such as Salesforce, HubSpot, and Google Analytics
- Experience building data pipelines and models with a modern data stack such as Airbyte, Fivetran, dbt, BigQuery and/or Databricks
- Comfort working with APIs, automation and integration tools such as n8n or Zapier
Desirable
- Experience with AI/ML products and familiarity with inference and training metrics, including how technical product usage can inform customer lifecycle measurement and customer value
- Experience with usage-based products, developer platforms or APIs
- Experience developing multi-touch attribution, incrementality measurement, media mix models or other approaches for understanding Marketing's contribution across a complex customer journey
- Experience implementing offline conversion pipelines or feeding first-party conversion and customer signals into advertising platforms
What the job involves
- We're hiring a Marketing Analytics Manager to establish how Marketing at Baseten makes decisions with data. Marketing at Baseten is scaling fast: more spend, more campaigns, more model launches and more inbound. This is a foundational, hands-on role and the first dedicated Marketing Analytics hire. You'll work directly with Demand Gen, Field Marketing, MOps and Product Marketing alongside GTM, Finance, Product and Engineering to stitch together activities and outcomes across the funnel
- You'll build the data models that connect acquisition, engagement, activation, product usage and revenue. You’ll design dashboards, tools, semantic layers and plugins that enable teams to answer questions. Along the way, you’ll develop an understanding of how customers use Baseten and with this, define how our systems and product can improve
- Define how Marketing success is measured: establish metrics across audience growth, acquisition, activation, engagement, usage, pipeline and revenue
- Build the marketing data foundation: ingest and model data across Salesforce, HubSpot, Google Analytics, advertising platforms, web, email, product and third-party sources
- Create a medallion architecture that connects the prospect and customer journeys across systems, from first touch through signup, onboarding, activation and expansion
- Understand our audiences: develop audience and segmentation frameworks based on customer attributes, intent, engagement and product behavior
- Own lifecycle marketing analytics: measure performance across web, email, in product and other lifecycle touchpoints. Identify opportunities to improve the journey from acquisition and signup through onboarding and growth
- Measure awareness and channel impact: establish practical frameworks for understanding brand, awareness and channel effectiveness using audience signals, engagement and downstream product behavior
- Improve marketing activation and optimization: connect high-quality conversion and customer signals back into platforms such as Google Ads and LinkedIn, including offline conversions
- Architect the building blocks that turn data into action: design and implement A/B experiments, incrementality testing and multi-touch attribution
Our take
As with its mathematical namesake, Baseten focuses on simplifying the complex. The San Francisco startup focuses on simplifying the integration of artificial intelligence into businesses. The tools that Baseten build demolish the need for businesses to hire specialised engineers, utilising the huge strides in artificial intelligence that we’ve seen in the last few years, all without adding workload to businesses.
With serious funding behind it, Baseten has grown its team by three times year-over-year over the last five years. Specifically, it's hired across engineering and marketing, gaining talent from companies such as GitHub, Google, Uber, Amazon, and Palantir. Part of Baseten's focus is on helping companies implement the tools that they have at their disposal, a long-overlooked aspect of machine learning that many businesses have been eager to champion, but are uncertain about how to actually use.
Simplifying the complex world of artificial intelligence for business is no mean feat, but with hundreds of millions in funding behind it and a $5 billion valuation reported in 2026, the company is well on its way to market domination. What's more, the three founders, who met whilst working as engineers at Gumroad, have a lot of experience in navigating this gap in the market.
Kirsty
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 7 rounds)
Jun 2026
$1.5bn
SERIES F
Jan 2026
$300m
SERIES E
Total funding: $2.1bn
Company benefits
- Remote-first work environment. The Baseten team is welcome to work from wherever they want; fully remote, in our San Francisco office, or a mix of both. Today, our team (including our founding team) is spread across the United States, Canada, and Armenia. We provide a $1,000 stipend for you to make your home-office comfortable and productive
- Regular in-person team summits. We get together as a team three times a year to plan, workshop, and most importantly, get to know each other better
- Unlimited PTO. We ask that everyone take at least 4 weeks of vacation. And we have a company-wide break between Christmas and New Year's Day
- Full healthcare coverage. Medical, dental and vision insurance for you and your family
- Paid parental leave. 16-weeks fully paid parental leave (adoptive and non-birth parents included) and flexibility with schedules while returning to work
- Company-sponsored 401(k) for you to contribute to
- Learning and development budget. We encourage you to take classes, attend conferences, and invest in your craft and we’ll cover expenses to make it happen
Company HQ
Union Square, San Francisco, CA
Leadership
Tuhin Srivastava
(Co-Founder)Previously Co-Founder at Shape, Machine Learning at Gumroad and Skulpt.
Amir Haghighat
(Co-Founder)Previously Head of Engineering at Gumroad, Software Engineer at Yelp and Engineering Manager at Clover Health.
Phillip Howes
(Co-Founder)Previously Co-Founder at Shape, Machine Learning Engineer at Gumroad and Research Assistant at the University of Sydney.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 77 more jobs at Baseten