Growth Marketing Manager, fabriq
SaaS BtoB
Shop floor management system for Industry 4.0
Job no longer available
Shop floor management system for Industry 4.0
21-100 employees
Job no longer available
21-100 employees
Company mission
To improve the daily operational efficiency of shop floor teams.
Role
Who you are
- Proficiency in SEO tools (Google Search Console, SEMrush, Ahrefs, Screaming Frog, etc.)
- Experience with Google Ads and social media advertising platforms (Meta Ads, LinkedIn Ads, etc.)
- Strong knowledge of analytics tools (Google Analytics, Google Tag Manager, Data Studio)
- Ability to manage and optimize advertising budgets
- Analytical mindset, able to interpret data and make optimization decisions
- Awareness of digital trends and acquisition marketing strategies
- Bachelor’s or Master’s degree in Digital Marketing, Communication, Web Marketing, or related fields
- 3+ years of experience in SEO/SEA/social paid advertising campaign management
- Experience in a SaaS or industrial environment is a plus
- Autonomy and attention to detail
- Proactive and solution-oriented mindset
- Ability to work collaboratively with marketing and sales teams
- Curiosity and a passion for staying updated on digital innovations
- An affinity or knowledge of the industrial sector is a plus
What the job involves
- As a Growth Marketing Manager, your mission is to increase qualified traffic to Fabriq’s website using SEO, SEA, and social paid advertising
- You will work on optimizing our website’s visibility, generating leads, and continuously improving our digital performance with our growth marketing manager
- Define and implement an SEO strategy to improve website rankings
- Optimize website content (keywords, meta tags, internal linking, page structure)
- Improve website performance (speed, UX, mobile-friendliness, indexability)
- Stay updated on Google algorithm changes and adjust strategies accordingly
- Develop a link-building strategy and acquire quality backlinks
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, SEMrush, etc
- Plan, manage, and optimize Google Ads campaigns
- Monitor and adjust bids, targeting, and ad creatives to maximize ROI
- Conduct A/B testing on ads and landing pages
- Optimize the advertising budget based on performance analysis
- Track key performance metrics: CPC, CTR, conversion rate, ROAS, etc
- Define and execute a paid acquisition strategy on LinkedIn, Instagram and other relevant platforms
- Set up and optimize ad campaigns (audience targeting, ad creatives, messaging)
- Collaborate with the marketing and design teams to create impactful visuals and content
- Monitor campaign performance and adjust in real-time
- Track and analyze performance across different digital marketing efforts
- Create dashboards and reports to measure campaign impact
- Provide data-driven recommendations to optimize digital strategy
Application process
- First round : A 30-minutes screening call with Justine, our talent acquisition specialist
- Second round : An immersion interview with Vanessa, Growth Marketing Manager, designed to analyze your experience in detail, your career path and achievements
- Third round : Case study with Vanessa and Fanny, our CMO
- Fourth round : Meeting with co-founders
- Reference check : : we ask you to provide 2 references
- Offer !
Our take
The increasing dependence on technology for task completion and data gathering across various sectors has reached unprecedented levels. Recognising a notable gap in efficiency within Industrial Groups, Paris-based start-up Fabriq has embarked on a mission to develop a platform capable of introducing operational excellence through digital tools.
Fabriq has crafted a backend solution that boasts appealing features, including seamless integration with existing operations platforms, robust data protection measures, and team training modules aimed at optimising on-the-shop-floor processes. Working closely with factory workers, the company actively gathers insights into the current obstacles hindering day-to-day operations.
Having secured multiple rounds of funding, Rabiq is strategically positioning itself to accelerate the deployment of its solution in France and Europe. Simultaneously, the company is focused on developing new functionalities, with ambitious plans to quadruple its workforce by mid0-2024. With a successful track rrecord of outfitting over 200 sites across 20 countries, Fabriq's planned expansion marks a significant leap forward in its ongoing growth jounrey.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Jun 2025
$25.9m
GROWTH EQUITY VC
Jun 2022
$4.8m
EARLY VC
Total funding: $30.7m
Company benefits
- 🤝 A collaborative and transparent culture within a young, ambitious and passionate team
- 🤩 A friendly and caring atmosphere and a permanent enhancement of work and personal life balance
- đź’ś An available team, a flexible work organization and an environment to work independently and evolve professionally
Company HQ
Petites Écuries, Paris, France
Leadership
Octave Lapeyronie
(Co-Founder)Previously founded Caju. They also worked as a Consultant at Bain & Company and as a Business Intelligence Analyst at Rocket Internet.
François Dechelette
(Co-Founder)Previously worked as an Assistant to the CEO at Baron Francois Ltd. After this became Head of MyBrands at Groupon and the COO of TextMaster.
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