Product Manager, Zynga
Monetization
Social game developer
Open for applications
Social game developer
1001+ employees
Open for applications
1001+ employees
Company mission
To connect the world through games.
Role
Who you are
- 2-4 years of experience in mobile/freemium games, with a focus on Live Operations, Monetization, Product Management, or data analytics
- Strong analytical and logical thinking skills, with a user-centric and data-driven approach. Conducting and analysing A/B tests
- Ability to work collaboratively and with an open-minded, self-motivated attitude. Collaborate with multiple disciplines to achieve a common goal
- Creative, out of the box thinker. Able to understand how players think and intrigued by it
- Excellent interpersonal and communication skills, with the ability to collaborate effectively across teams, departments, and diverse cultures, languages, work styles, and personalities
- Strong communication and interpersonal skills
What the job involves
- As a Monetization (Live Ops) Manager at Zynga, you will be responsible for implementing the best monetization strategies and delivering a segmented user experience aligned with the overall strategy of our games. You will operate autonomously within the studio, collaborating closely with the entire game team, particularly the Product, Creative, and Analytics teams. You get to decide what our players see every day and make decisions that will impact millions of them
- Contribute to the development of the game monetization strategy and its implementation by analyzing relevant data, player behavior, and engagement
- Be accountable for the revenue of the game(s)/area(s) covered, in line with strategic growth plans
- Propose, design, and lead corrective actions to ensure sustainable revenue growth
- Collaborate with Product and Game Economy teams to determine the best revenue generation methods based on user segmentation
- Provide guidance on monetization-related queries from team members and stakeholders
- Design and act as Product Owner of new Live Ops events and features utilizing data driven insights and hypotheses
- Assist in planning monetization events, including special sales and limited-time offers, to maximize player monetization opportunities. Utilise A/B testing in decision making
- Configure in-game events and champion improvements in tools for enhancing Live Operations efficiency
- Undertake projects aimed at improving the availability of data, player insights, and market insights, and ensure these insights are shared effectively across the studio
- Benchmark and analyze Live Ops best practices in the industry
Our take
Zynga is a games developer that rode Facebook's platform to success back in the late noughties and early 2010's. It is now one of the biggest casual game producers globally, with a presence across 175 countries and regions and over 80 million monthly active users.
Though the company hit a number of roadblocks after its initial success - such as falling stock prices, and numerous calls it was copying other games - its subsequent resurgence is proof of its staying power. It continues to use social media as a distribution channel, and boasts titles such as FarmVille, Merge Dragons! and Words With Friends.
Future success will lie in the company's continued investment in building viral games that people love. It will also need to attune to the social media waves and keep track of where users can be found, as the landscape has become more mobile. Notable recent activity includes a collaboration with BBC Earth ahead of 2024's Earth day, and grant to develop actionable push notifications that enable gameplay without entering the application.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
7% employee growth in 12 months
Company
Funding (last 2 of 7 rounds)
Mar 2011
$490m
SERIES C
Oct 2010
$6.3m
EARLY VC
Total funding: $865.5m
Company benefits
- COMPENSATION - Performance bonuses, opportunities for equity participation & retirement/pension savings support
- HEALTH - Medical, dental & vision covered for employees, with participation for employees eligible dependents, plus disability and life insurance program
- FAMILY - Generous parental leave for birth parents, partners and adoptive families, plus Infertility support, emergency child care and flexible time-off policies
- WELLNESS - Gym benefits, wellness programs, employee assistance programs and generous time-off policies
- FOOD - Food and snacks made in-house or delivered, healthy snack kitchens with drinks and treats, coffee bars, regular social gatherings and happy hours
- WORK & LIFE - Flexible time-off policies (DTO), office rest areas, gaming spaces, employee discounts and more
- TRANSIT BENEFITS - Shuttle service in select locations, commuter/parking benefits, secure bicycle storage, business travel assistance
- RESOURCE GROUPS - Women at Zynga (WAZ), zCares charitable giving, zParents, zEndurance adventure club, BZU, zPride LGBTQ+ inclusion and belonging
Company HQ
SoMa, San Francisco, CA
Articles
Leadership
Mark Pincus
(Chairman)Previously founder and CEO of Freeloader, Supportsoft and Tribe.net, an early social network
Michael Luxton
(Co-founder)Previously an engineer at NetApp
Salary benchmarks
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