Growth Content Creator, HeliosX
Paid Social
1+ day a week in office
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
Open for applications
Profitable HealthTech, multiple sites delivering medicine and skincare to users in US + UK
101-200 employees
Open for applications
1+ day a week in office
101-200 employees
Company mission
Making healthcare more accessible. 🚀
Role
Who you are
- Have at least 2 years of social native content creation experience (yes, it could be creating content for your own brand if you’ve been able to successfully grow your social media presence)
- Experience working on branded paid social content/campaigns
- Have worked in startups/scale-ups that are growing rapidly or an agency that specialises in paid social content creation
- Have worked on D2C products (preferably for at least one lifestyle, beauty, or wellness brand)
- Experience with optimising content towards a set of key performance metrics
- You already have a portfolio of social native content to impress us with (we want to see it in your application)
- You have a growth mindset and get truly energised by performance challenges
- Demonstrated passion for the world of skincare (even if you haven’t worked in it … yet!)
- Be a proactive team player who enjoys working with peers and other key stakeholders to ideate and execute against the evolving business needs
What the job involves
- The Growth Content Creator will play a pivotal role in accelerating Dermatica’s profitable growth. The successful candidate will be responsible for improving the performance of our direct response paid social ads by harnessing the power of social native trends, channel-specific design and customer and performance insights to create memorable and engaging skincare content
- You will utilise data, user research, industry benchmarking and experiment results to continue building our paid social playbook (Meta and TikTok)
- Monitor and analyse competitors’ ads and organic content trends across social media platforms to identify opportunities for content differentiation and share in ideation sessions
- Conduct periodical analysis of customer insights to understand their preferences and behaviours, using this data to further inform new angles, key messages or concepts to test on our platforms
- Review experiment results and performance data with Paid Social Manager to identify new opportunities and areas for development/iteration
- Work within the wider creative team - sharing creative opportunities, native trends and insights to ensure alignment on creative campaign execution across all growth channels
- Work with growth and creative teams and external agencies to develop a creative testing strategy for iterative testing of high performing assets
- Report on key performance indicators (i.e. hook rates, engagement rates, and conversion rates) on growth weekly performance meetings and experiment results sessions
- Utilise your creative expertise to develop and bring to life content ideas, producing engaging ‘UGC’ and brand-led video and static content
- Manage external vendors to enhance our content production capabilities, ensuring timely and cost-effective execution
- Oversee the end-to-end paid social content creation process, from filming to final production, ensuring social native principles and adhering to brand guidelines
- Stay close to the performance of our organic social content to identify high performing assets for potential paid marketing experimentation
- Maintain a continuous pipeline of content creators and talent to support our UGC content needs, fostering a diverse and dynamic pool of contributors
- Leverage AI tools to improve efficiencies across assets e.g. ads and landing pages
- Collaborate with the Product Marketing team to improve the experimentation pipeline of landing pages that are linked from paid social ads
Salary benchmarks
Our take
Many industries have developed in order to provide clients with an excellent experience and rapid delivery, but the healthcare sector remained a slow and cumbersome experience. The company was founded in order to solve this problem and improve the efficiency of the healthcare sector through technology.
HeliosX Group aims to improve the quality, accessibility and affordability of healthcare across the UK, US and Europe. The group is mainly interested in the medical, dermatology, and nutritional supplement sectors. The group was founded in 2013 and it includes 4 companies: Dermatica (personalised skincare brand), MedExpress & ZipHealth (online medical consultations & pharmacy) and their men's health brand, RocketRx.
HeliosX Group helped patients across the UK and internationally. The company's main priority is to continue growing, both geographically and in terms of our product offering, to ensure we can continue making healthcare accessible to as many people as possible.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Some candidates hear
back within 2 weeks
66% female employees
34% employee growth in 12 months
Glassdoor (4.1)
Trustpilot (4.4)
Company
Employee endorsements
Team energy
"Empathic and energetic team is what makes you feel good when you go to work Monday morning. Imagine how important it is if you work remotely! And I..."
Company benefits
- Equity for Everyone
- Monthly Socials
- Health Insurance
- Gym discount
- Learning and training
- Flexible working
Company values
- 🥇 Putting Customers First
- 🫶 Build Team Excellence
- ⌛ Today Not Tomorrow
- 🧠 Thinking Differently
- 🎬 Act Like an Owner
- 🎯 Keep it Simple
- 💸 Do More With Less
- 🗣️ Communicate Candidly
Company HQ
London, UK
Leadership
Dwayne D'Souza
(Founder & Chairman of the Board)After graduating from the University of Cambridge and gaining experience as a Software Engineer and later in Algorithmic Trading, Dwayne founded HeliosX in 2013.
Stuart Peak
(CEO)Share this job
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