Product Marketing Manager, Workable
Centralised recruiting software
Open for applications
Centralised recruiting software
201-500 employees
Open for applications
201-500 employees
Company mission
To make it easy for employers to find the right person for every job.
Role
Who you are
- We're not interested in traditional corporate B2B marketing – we want someone who can create content that makes people feel something, whether that's through interesting TikTok videos, eye-catching social campaigns, or brand marketing that speaks to real people
- You have 2+ years of product marketing experience
- You have owned several GTM campaigns end-to-end and have the results to show for it
- You understand what makes social media content great (and have examples of work you've done)
- You write copy that makes people want to read more
- You are organized enough to constantly juggle multiple launches and campaigns
- Experience with consumer marketing is a plus – we want that B2C creativity
- HR tech experience is nice but not essential
What the job involves
- We're looking for a creative Product Marketing Manager who will drive the success of our Recruiting product (through owning the go-to-market (GTM) strategy for all new products/features, and running marketing campaigns that break the B2B mold
- Reporting into the Product Marketing team lead, you'll have ownership over how our Recruiting product shows up in the market, and be responsible for launching all its new features
- Leading product/feature launches from start to finish – you'll own the entire GTM process
- Crafting messaging that resonates (no "streamlining processes" or "delivering ROI")
- Building and executing GTM strategies - both internal and external
- Developing and leading social media campaigns that stop people mid-scroll
- Making our sales team successful by giving them the tools, training, and talk tracks they need
- Working with our Brand and Demand Gen teams to create short-form TikTok-style videos & other engaging content - you’ll be hands on
Salary benchmarks
Our take
Workable's founders noticed a lack of enterprise software in the recruitment sector, and set out to develop easily-accessible and effective recruiting technology. The company has since changed hiring for SMBs to make it easier for hiring managers across the board.
Workable want to allow hiring managers to spend their time actively hiring people and none of it figuring out the technology itself, or doing work that’s best suited for computers. They therefore focus on automation through their comprehensive, centralised platform.
Workable competes with other candidate tracking systems like Lever and Greenhouse, so continually investing in product to stay ahead of the competition will be important for them.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
38% female employees
6% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2019
$0.1m
GRANT
Nov 2018
$50m
SERIES D
Total funding: $84.5m
Company benefits
- Environment: Our modern offices are comfortable, light and thoughtfully designed. Both sites offer creative work spaces, a well-stocked communal kitchen, and good access to transport links and city life
- Equipment: Start Day One with all the equipment you need to do your best work. You’ll also get a generous cellphone plan and, as your role evolves, we’ll upgrade your tools to keep pace
- Rewards: On offer is a financial package which includes: stock options, company-paid life insurance, target-based bonuses, competitive compensation and, in the US, a 401(k) pension savings plan
- Training: From attending the world’s best conferences, courses and seminars to accessing books, resources and online learning, choose how you want to spend your training budget
- Well-being: We provide private health-care for you and your dependents, parental leave, and paid holidays. Other perks include free food and drink, flexible schedules and, where possible, remote working
- Come as you are: Workable is a progressive, open-minded meritocracy. What you’re capable of matters, the rest doesn’t
Company values
- Customer-First
- Results-Driven
- Entrepreneurial
- Do the Right Thing
Company HQ
Downtown Crossing, Boston, MA
Articles
Leadership
Spyros Magiatis
(CTO)Previously Software Development Director at Upstream (mobile technology company).
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