PR & Communication Manager, Beyond Meat
$95-105k
More information about location
5 days a week in office (El Segundo, CA)
Producer of plant-based meat
Job no longer available
Producer of plant-based meat
501-1000 employees
Job no longer available
$95-105k
More information about location
5 days a week in office (El Segundo, CA)
501-1000 employees
Company mission
To create The Future of Protein.
Role
Who you are
- The PR & Communications Manager will be required to have exceptional writing skills, strong national media contacts in the food and lifestyle space, and a keen attention to detail
- To succeed in the role, you need to be a proactive self-starter who can simultaneously manage multiple deliverables and deadlines and be willing to flex beyond your level to take on new roles and responsibilities
- Bachelor’s degree in communications, PR or relevant field
- 6-8 years of experience in the PR or communications field, ideally at a PR agency or in-house
- Strong written and verbal communication skills are critical
- Existing network of top tier food and lifestyle media relationships
- Able to work collaboratively and independently, multitask and manage a varied, high-volume workload within a fast-paced environment
- Professional maturity and ease with all levels of company management
- Genuine interest in the food industry and a passion for creating a more nutritious, sustainable, and humane food system
- Experience with Microsoft 365 (Outlook, Word, Excel, PowerPoint, etc)
- Expected to be in the office five (5) days per week at our El Segundo, CA HQ
What the job involves
- The PR & Communications Manageris a full-time position based at HQ in El Segundo, reporting to the Senior Director, Communications & PR
- This is an opportunity to join one of the world’s leading plant-based meat companies that’s revolutionizing the food system
- This fast-paced role will play an active part in supporting Beyond Meat’s day-to-day global communications efforts, including corporate communications and consumer PR. Responsibilities will include developing, leading and executing strategic PR plans, extensive drafting of messaging and media materials, and both proactive and reactive media relations
- This role will work closely with our influencer manager and social team to create integrated support plans and programs
- Draft all press materials including messaging, press releases, briefing sheets, blog posts, e-blasts, etc
- Drive consumer PR planning, strategy and execution
- Maintain and grow relationships with key food and lifestyle media including media outreach, pitching and engagement
- Coordinate and staff onsite media visits
- Oversee the PR agency and lead all agency calls
- Create recap slides and reports
- Manage the PR calendar and communicate real time updates to holistic team members
- Work closely with the influencer, socialand digital teams to amplify key moments and content across earned & owned channels
- Collaborate with the broader marketing team on key campaigns and brand moments
Our take
Beyond meat is a leader in the plant-based food market, pioneering a category that continues to see increased demand globally. While the initial excitement around vegan meats has faced some hurdles, Beyond Meat remain a key player, adaption to challenges by refining its products and messaging.
Beyond Meat's focus on creating healthier, more sustainable alternatives to animal protein has resulted in a suite of products such as Beyond Sausage, Beyond Meatballs, and its latest launch, Beyond Steak - products not only designed to taste great, but also contribute to environmental sustainability by reducing greenhouse gas emissions and water consumption.
The company is expanding its footprint, with the launch of Beyond Steak in France. This move aligns with the brand's global growth strategy and taps into France's growing demand for plant-based alternatives. Additionally, Beyond Meat has partnered with the NBA to release a plant-based cookbook featuring recipes from top NBA stars. With these exciting development, Beyond Meat is sure to continue continue seeing growth on a global scale and it will be interesting to see what the company does next.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
30% employee growth in 12 months
Company
Funding (last 2 of 4 rounds)
Oct 2018
$50m
SERIES H
Sep 2018
$6m
LATE VC
Total funding: $128m
Company HQ
El Segundo, CA
Leadership
Ethan Brown
(President & CEO)Holds an MBA from Columbia University and an MPP with a focus on Environment from the University of Maryland.
Salary benchmarks
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