Marketing Operations Manager, Brightwheel
$90-149k
+Equity
Online platform for early education management
Job no longer available
Online platform for early education management
201-500 employees
Job no longer available
$90-149k
+Equity
201-500 employees
Company mission
To improve education for young children, given the vital importance of early education for later life.
Role
Who you are
- The ideal candidate will have a healthy balance of operations, technical, and analytical experience to design and implement innovative processes and solutions that enable our marketing efforts
- We are looking for a true team player who has previously executed operations and supported development for high-growth Marketing organizations with exceptional problem-solving skills
- 5+ years of experience in marketing, with 3+ years in marketing operations
- Expert-level proficiency in managing large-scale marketing automation systems (e.g. Hubspot, Marketo, Pardot) and Salesforce, as well as associated integrations
- Experience building marketing operations engine from scratch to full productionAn expert grasp of core marketing metrics and KPIs for SaaS software business
- Strong analytical skills; demonstrated ability to transform data into actionable insights
- Expertise in campaign management and tracking across multiple marketing channels, e.g. email, website, events, direct mail, digital ads; solid foundation in web analytics
- Metrics-driven and results-orientedMasterful cross-functional collaborator and relationship-builder
- Outstanding verbal and written communication skills
- Creative problem solver, skilled at removing obstacles and solutioning around key business problems
- Combination of strategic thinking and ability to roll up sleeves and make it happen
What the job involves
- Brightwheel is seeking an exceptional Marketing Operations Manager to join the Marketing Operations team. This role is critical to drive growth strategies that are scalable, efficient, and data-driven
- Key responsibilities include managing our MarTech technologies, standardizing processes, and helping the team make smart, data-driven decisions to achieve more efficiency. This is a highly cross-functional and collaborative role, requiring both strategic and tactical execution
- Evolve our marketing automation practices, including managing our marketing tech stack, attribution, segmentation, lead scoring, and program execution
- Collaborate with Marketing, Sales, and other teams to continually improve marketing effectiveness, build scalable processes, and optimize our lead-to-closed won motion
- Partner cross-functionally to implement, measure, and optimize marketing campaigns, including influencing content, audience, cadence, and marketing systems/tools to maximize results
- Proactively identify risks or anomalies within our funnel, determine a course of action, then act decisively while balancing speed, agility and quality
- Collaborate with our Analytics team on the design, implementation, and optimization of demand generation reporting and campaign analysis; provide actionable insights and direction to enable data-driven marketing and sales decisions
- Maintain and improve best practices for data management and hygiene across our communication platforms
Our take
Childcare and teaching is a profession fraught with pressures and paperwork and yet it remains relatively ill attended to by advances in tech and software. Brightwheel want to revolutionize this, focusing on facilitating the administrative and communicative relationship between schools, carers and parents or guardians.
As tech enters the classrooms there are various apps focusing on the education itself with fewer actually handling the communications for schools. Its platform helps increase parental and teacher engagement with students everyday, while helping small education businesses save money, time, and to grow.
Brightwheel is carving out a name for itself as a service valuable for its exciting and useful new updates. They were quick to adapt to school closures by offering distance learning capabilities and health testing. They also cater to childcare in lower-income areas with their freemium model. Since their $55 million funding round, if it remains on this course of steady, popular development and wide uptake, Brightwheel will likely achieve its goal of going public in a few years time.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Feb 2021
$55m
SERIES C
Oct 2018
$21m
SERIES B
Total funding: $88.8m
Company benefits
- Work from home opportunities
Company HQ
Financial District, San Francisco, CA
Leadership
Dave Vasen
(CEO)Dave started his career at Morgan Stanley, before spending a year at Cisco and 3 years as a Bain Consultant. He worked at Amazon for 2 years, and after taking on several Advisory roles he founded Brightwheel in 2014.
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