Content Writer, Engine by Starling
Engine by Starling
1-5 days a week in office
Digital banking platform
Posted today
Digital banking platform
101-200 employees
Posted today
1-5 days a week in office
101-200 employees
Company mission
To radically reshape banking in markets around the world.
Role
Who you are
- Understanding and experience in copywriting in the finance and fintech industry or within a SaaS environment
- The ability to demystify and reiterate complex subjects with clear, human and jargon-free language
- Ability to write compelling copy about technical product detail
- Able to adapt quickly to a new brand voice (and help shape it)
- Confident at presenting your work and being open to feedback
- A head for strategy, with the foresight to see how your work fits into the bigger picture
What the job involves
- We’re looking to expand our Engine by Starling business development team with a Content Writer
- In this role, you’ll be responsible for building Engine’s brand and proposition through words – whether that’s on our website, social media (LinkedIn predominantly) or events
- You’ll help express what makes Engine by Starling special, and your writing will continue to set the tone for how we talk about ourselves
- It is a rare opportunity to join one of the UK’s most exciting B2B SaaS technology companies to help shape and execute our content strategy
- As the first Content Writer on the team, you’ll be integral to the building of the brand and applying it consistently across our internal and external communications. You will be writing copy for the website, collateral, social media, video demos and other comms channels, to help us communicate the Engine by Starling offering to prospective clients (this is a B2B role)
- Craft themes and help run the editorial calendar for Engine. Develop concepts across formats (written, video) and write thought-leadership articles, thinking about the future of the industry in blogs, whitepapers/reports and interviews with internal stakeholders and our partners
- Work closely with Starling Bank Group’s corporate affairs team to stay aligned on messaging and content themes; collaborating on any relevant pieces of work
- Adopt a strategic approach to our awards strategy planning (which may include working with an agency), ensuring that every award is adding strategic value, and that the right stories are entered into the right categories of the right awards
- Collaborate with our designers to bring new pages of our website to life and refresh old ones, making sure that copy works as hard as it can to illustrate the Engine proposition
- Continue to evolve our brand voice guidelines, making sure they’re useful and practical for every part of the business, from staff onboarding and individual approaches to work, to how we present ourselves externally and interact and with clients
- Use data, such as SEO performance and website statistics, to measure the effectiveness of our content and understand the performance of our output — then using that insight to regularly improve
- Run training sessions on tone of voice for other areas in the business, teaching others to write in a clear, human and jargon-free way. You will support other members of the business with their writing, where necessary
Application process
- Initial video interview with someone from the BD/Marketing team - 45 mins
- More in depth interview with Head of Marketing - 60 mins
- Final Interview with Chief Commercial Officer ~45 minutes
Salary benchmarks
Our take
Engine by Starling emerges as a solution to the age-old challenge plaguing traditional banking systems: outdated infrastructure. The banking landscape is littered with legacy systems, hindering innovation, agility, and customer-centricity. Engine steps in to disrupt this by offering a cloud-native banking platform.
Firstly, it provides a suite of technology that forms the backbone of digital banking, enabling clients to pick solutions tailored to their needs. Secondly, Engine adopts a Software as a Service (SaaS) model, diverging from conventional banking strategies. This move democratises access to cutting-edge banking technology, cutting through geographical barriers and fostering global financial inclusivity.
Engine's trajectory is poised for expansion and dominance in the financial technology arena, with the CEO claiming it can be bigger than Starling. As it continues to catalyse digital transformation across traditional banking institutions, Engine is set to become a pivotal player in the industry.
Freddie
Company Specialist at Welcome to the Jungle
Company
Company benefits
- 33 holiday days: Including public holidays which you can take when works for you
- Generous family-friendly policies
- Private Medical Insurance with VitalityHealth including mental health support and cancer care. Partner Benefits include discount with Waitrose, Mr&Mrs Smith and Peleton
- Access to initiatives like Cycle to Work, Salary Sacrificed Gym partnerships and Electric Vehicle (EV) leasing
- 16 hours paid volunteering time a year
- Salary sacrifice, company enhanced pension scheme
- 4x life insurance: Life insurance at 4x your salary & group income protection
- Perkbox membership, giving access to retail discounts, a wellness platform for physical and mental health, and weekly free and boosted perks
- An extra day’s holiday for your birthday
Company values
- Listen: We listen to each other and our clients – because everyone has something different to teach us, and diversity of thought makes our work better.
- Aim for greatness: In everything we do, we strive to deliver the best possible outcome. If something’s worth making, it’s worth making it great
- Own it: Smart people thrive when they’re given freedom. Our people like to get their hands dirty, figure things out and take ownership
- Keep it simple: There’s beauty (and speed) in simplicity. From the way we speak to the tech we build, we want to be simple and clear in everything we do
- Do the right thing: Ethics aren’t an afterthought – they’re our driving force. Doing what’s best for our communities and the planet is central to our mission
Company HQ
Spitalfields, London, UK
Articles
Leadership
Sam Everington
(CEO)Has worked at Starling Bank for the past 7 years in various roles before becoming the CEO of Engine by Starling in 2022. Previously a Senior Consultant/Manager & Technical Architect at Alfa.
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