Commercial Brand Strategy Lead, Wayfair

• 6+ years in brand strategy, product marketing, or go-to-market planning, preferably in retail, ecommerce, or consumer services
• Proven track record translating complex business strategies into compelling customer-facing narratives and experiences
• Strong strategic thinking with the ability to connect customer needs, brand positioning, and commercial priorities
• Experience partnering across marketing, product, and creative teams to bring strategies from concept to market
• Exceptional communication and storytelling skills, able to influence senior leaders and inspire cross-functional teams
• Analytical mindset with comfort using customer insights, performance data, and competitive analysis to refine strategy
• Self-starter who thrives in ambiguity, balances strategic and tactical work, and operates with a bias for action
• Comfort managing multiple priorities and shifting seamlessly between long-term planning and near-term execution

Desirable

• Wayfair is seeking a strategic and customer-obsessed commercial brand strategist to translate our highest-priority commercial initiatives into compelling, customer-facing strategies and messaging
• This highly cross-functional role sits at the intersection of brand, product, and customer experience, driving the go-to-market strategy for services, programs, and sub-brands that differentiate Wayfair in the home category
• Reporting to the Global Head of Brand & Insights, you will act as an internal product marketer, owning the end-to-end strategy for a portfolio of commercial priorities, from defining positioning and value propositions to crafting customer journeys and partnering with creative, campaign, and product teams to bring them to life
• Own the commercial brand strategy for priority programs and services such as delivery, discovery, curation, and more
• Partner with cross-functional leaders to translate business goals into clear, differentiated customer value propositions and messaging frameworks
• Build end-to-end go-to-market strategies from positioning to channel-specific creative briefs ensuring a consistent and resonant customer experience across touchpoints
• Lead outbound engagement with stakeholders to build and maintain a commercial brand roadmap, aligning priorities across Marketing, Product, Service, and Merchandising
• Identify and recommend customer experience opportunities (e.g. , custom upholstery) that strengthen program adoption and brand perception
• Develop sub-brand architecture, ensuring clarity of each brand and positioning for each
• Partner with Insights teams to translate customer journey research into actionable messaging and CX improvements
• Collaborate with Creative and Media partners to bring strategies to market, measuring performance and iterating based on results