Growth Marketing Manager, ModernFi
$100-140k
Offers Equity
Deposit management for financial institutions
Open for applications
Deposit management for financial institutions
1-20 employees
Open for applications
$100-140k
Offers Equity
1-20 employees
Company mission
To increase the stability and performance of US financial institutions and the communities they serve.
Role
Who you are
- 5+ years of experience in growth marketing, preferably in fintech or B2B SaaS
- Proven track record of driving user growth and improving key metrics (CAC, LTV, retention, etc.)
- Strong analytical skills with experience in data analysis and A/B testing
- Proficiency in growth marketing tools (e.g., Google Analytics, Mixpanel, Optimizely)
- Experience with customer acquisition channels (SEO, SEM, content marketing, etc.)
- Excellent understanding of funnel optimization and conversion rate optimization techniques
- Bachelor's degree in Marketing, Business, or related field; MBA a plus
- High level of organization and comfort with data-driven decision making
- Ability to handle nebulous problems and shifting priorities with flexibility and agility
- Excited by the prospect of life- and career-changing work in a startup environment
- High EQ, trustworthy, and calm under pressure
- Interest in financial systems, markets, technology, and banking
What the job involves
- As a Growth Marketing Manager at ModernFi, you will work directly with the founding team to develop and execute data-driven growth strategies that drive user acquisition, activation, retention, and revenue
- You will play a crucial role in scaling our user base and optimizing our marketing funnel, working across teams to create and implement growth experiments that maximize our key performance indicators
- Your efforts will help banks and credit unions better serve their communities, contributing to the financial health of millions of Americans
- Develop and implement data-driven growth strategies aligned with ModernFi's business goals
- Design, execute, and analyze A/B tests and multivariate experiments to optimize user acquisition and retention
- Lead customer acquisition efforts across various channels (paid, organic, referral, etc.)
- Collaborate with product, engineering, and marketing teams to implement growth initiatives
- Analyze user behavior data to identify growth opportunities and optimize the user journey
- Create and optimize marketing funnels to improve conversion rates and reduce customer acquisition costs
- Implement and manage marketing automation systems to nurture leads and retain customers
- Monitor and report on key growth metrics, providing actionable insights to inform strategy
- Stay up-to-date with the latest growth marketing trends and best practices
Our take
Rising interest rates and the recent collapse of prominent banks have triggered a mass exodus of deposits from smaller institutions. This "deposit runoff" has left community and regional banks scrambling to retain funds, impacting their growth and stability.
ModernFi offers an end-to-end deposit management platform to address this very issue. Its "deposit network" connects smaller banks with high-value depositors, facilitating deposit sourcing, automated fund sweeping, and enhanced security for depositors. This network acts as a lifeline for smaller banks, helping them attract and retain crucial funding.
Recent investment will fuel the company's expansion in several areas, with the ultimate goal of becoming a one-stop shop for bank CFOs, offering a comprehensive suite of solutions for managing the entire deposit lifecycle. With strong market demand and a clear roadmap for expansion, ModernFi appears well-positioned to navigate the shifting landscape of banking and become a vital resource for community and regional banks in the years to come.
Kirsty
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
Company
Funding (last 2 of 3 rounds)
Jan 2024
$18.7m
SERIES A
Feb 2023
$4.5m
SEED
Total funding: $27.7m
Company benefits
- Unlimited PTO
- Premium health, dental, and vision insurance
- Company equity
Company values
- Talent-driven organization: The caliber and character of the ModernFi team set us apart. We value competence over experience and look for compassionate and driven people with diverse backgrounds. We appreciate technical ability, dedication, and humble confidence. Above all, we value respect – respect to our colleagues, our clients, our partners, and to ourselves
- Responsible innovation: At ModernFi, we have deep respect for the banking system and are focused on advancing it. Our team has decades of experience in the financial sector, and we’re driven by an ambition to rethink the way banks interact with one another and their communities
- Grounded in knowledge, powered by technology: Our technology is grounded in a deep knowledge of the banking sector. Only by thoroughly understanding the ins and outs of deposit management and banking in general can we improve and build on it
- Meticulous execution and management: We are diligent and transparent. We believe that trust and credibility are earned through reliable performance, and that technology is most advanced when it’s seamless and accessible
- For better banking: Healthy banks make for prosperous communities. The work we do at ModernFi enables banks to better serve their clients and improve the financial health of their neighborhoods
Company HQ
Civic Center, New York, NY
Articles
Leadership
Paolo Bertolotti
(CEO)Graduated from Massachusetts Institute of Technology with a PhD in Complex Systems and Statistics. They are currently a Lecturer in Statistics at Columbia University.
Adam DeVita
(COO)Graduated from Columbia University with a Bachelor's Degree in Economics and Mathematics. Previously a Product Manager at Citi.
Bennett Johnsen
(Chief Compliance Officer)Graduated from Princeton University with a Degree in Economics and Finance. Previously worked at Texas Exchange Bank as a Chief Credit Officer and Chief Financial Officer.
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