Content Creator, Yoto
Paid Ads
£29.8-35k
1+ day a week in office
Interactive audio platform for kids
Be an early applicant
Interactive audio platform for kids
101-200 employees
Be an early applicant
£29.8-35k
1+ day a week in office
101-200 employees
Company mission
To help parents inspire the next generation of independent, creative minds.
Role
Who you are
- Experience: 3+ years of experience in creative advertising, ideally in a DTC, start-up or agency environment with proven experience creating successful paid ads for platforms like Meta, TikTok from ideation through to execution (including recording voice overs)
- Software Mastery: Expert proficiency in Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator). Experience with Figma or Canva for rapid prototyping is a plus
- Mobile-First Mindset: A deep understanding of social-native design (safe zones, and "lo-fi" vs. "hi-fi" aesthetics)
- Direct Response Knowledge: Understanding of marketing fundamentals like "The Hook," "The Value Prop," and "The Call to Action."
- Speed & Agility: Ability to pivot quickly and manage multiple projects in a fast-paced environment
What the job involves
- We're looking for a high-energy, results-focused Paid Ads - Content Creator to generate impactful and industry-leading creatives for our Paid Ads campaigns that drive action
- In this role, your success isn't just measured by aesthetic appeal, but by hook rates, click-through rates (CTR), and conversions
- You will be responsible for conceptualizing and producing the visual assets that power our growth across our Paid Ads platforms, including Meta, Google and TikTok
- You’ll thrive here if you enjoy analyzing data to understand why one ad worked better than another and using those insights to iterate rapidly
- Performance-First Design: Create high-impact static imagery, motion graphics, and video edits specifically tailored for paid social (Meta, TikTok, etc.) and display networks that drive CTR, ROAS and brave love
- Test & Learn approach: Test messaging and creative variations to understand what engages with our target audiences, building on these learnings to deliver regular creatives
- Video Editing & UGC: Edit raw footage and User-Generated Content (UGC) into fast-paced, engaging ads with native-feeling captions, overlays, and transitions
- Storyboard & Conceptualize: Collaborate with the growth team to storyboard new concepts based on consumer studies and current social trends
- Brand Stewardship: With closely with Brand and Creative Studio team to ensure all performance creative remains "on brand" while pushing the boundaries of what drives user action
- Data-Informed Design: Attend weekly performance meetings to see how your designs are performing and use that data to inform your next round of concepts
Salary benchmarks
Our take
A key development in the last 5 years has been a move towards screen-based kids entertainment like apps and streaming services. However, more recently there have been concerns that excessive screen time for children can be damaging to health and development. So, many consumers are looking for alternative products which will expose children to modernity without the drawbacks of many modern devices. This is the demand which Yoto is setting out to capitalise on.
Yoto's product - a screen-free audio platform - enables children to access features such as audiobooks, podcasts, and soundscapes via physical cards inserted into the device. The Yoto Player has received considerable early praise from consumers and from investors also, who granted Yoto considerable funding.
Perhaps the most difficult challenge for a business operating in the highly competitive children's toys market is keeping its product current. However, Yoto's software is fully customisable, meaning that alongside its library of content, parents can add their own audio files to the device to suit the interests of their children. This imbibes Yoto with a customisability that gives it an edge, especially as children's tastes change with age.
Steph
Company Specialist at Welcome to the Jungle
Meet the team
11 people
Niamh Power, Tech Lead Manager
Our mission
Looking after Yoto's native iOS & Android apps, which allow parents to control and manage their players, their library and discovering new contentInsights
Company
Funding (last 2 of 3 rounds)
Jun 2024
$22m
GROWTH EQUITY VC
May 2021
$17m
SERIES A
Total funding: $42.4m
Company benefits
- Your birthday off
- Choice-based approach to where you work - we encourage everyone to come in to the office minimum once a month
- A Work from Anywhere policy giving you the opportunity to work from a different location for a temporary period
- Yoto player and starter pack of cards
- Company socials and celebrations, including our annual Yoto Fest
- 2x volunteer days a year
- 24/7 Employee Assistance Programme (EAP)
- Family-friendly leave
- 25 days holidays plus bank holidays
- Workplace pension
- Private Medical Insurance or Wellbeing Allowance
- Dental advice and guidance
- Income Protection
- Life Assurance
Company HQ
Somers Town, London, UK
Articles
Leadership
Ben Drury
(Co-Founder & CEO)He has extensive experience as a Non Executive Director for the likes of Marmalade and Intercede. Since 2016, he has also been a board member and investor for Pimoroni.
Filip Denker
(Co-Founder & CTO)People progressing
Beth is our wonderful Head of Product, she got promoted to the position after 2 years as a Senior Product Manager.
Niamh is our superstar Tech Lead Manager for the iOS team, she got promoted to the position after 18 months as a Senior iOS Engineer.
Diversity, Equity & Inclusion at Yoto
Clemence Strobl (Talent & People Manager)
- At Yoto, we love creating a world where childhood is rich with discovery and joy. We’re also passionate about building a workplace where everyone can thrive - both professionally and personally. We value flexibility and give our team the freedom to balance life and work in ways that suit them.
- We're committed to fostering a safe, diverse, and inclusive environment where all individuals, regardless of their background, feel valued and supported. Our Diversity, Equity and Inclusion group holds bi-monthly forums to elevate diverse voices and perspectives, ensuring everyone at Yoto feels heard, respected, and appreciated.
- We don’t just embrace differences - we celebrate them. We share audio content from a vibrant and diverse community of creators, and we are building a team that reflects that same diversity. We invite candidates from all walks of life to explore opportunities with us and join a company that champions flexibility, equity, and inclusion.
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