Creative Ads Strategist, Musiversal

• You’ve produced and launched Paid Social Ads (ideally Meta) that delivered real results
• You understand creative strategy – hooks, angles, messaging, pacing, formats
• You know how to create and scale UGC, influencer, and creator-led content
• You’re a data nerd at heart and enjoy digging into performance dashboards
• You can interpret CAC, CTR, CVR, ROAS, CPM and explain what’s actually happening
• You’re obsessive about creative testing and iteration – and you love experimenting
• You constantly study top-performing ads and save inspiration to learn from
• You can brief creators, influencers, editors, and designers with clarity
• You're comfortable sourcing and managing US-based creators and influencers
• You’re scrappy and capable of producing or editing content yourself when needed
• You thrive in fast-paced, experiment-heavy startup environments
• You can manage multiple concepts, creators, and timelines at once
• You're proactive, curious, and relentless about improving performance
• You’re humble, collaborative, and easy to work with
• You’re based in the US and understand US digital culture, humor, language, and trends
• You speak and write English fluently and clearly

Desirable

• Own Musiversal’s Paid Social Ads end-to-end; strategy, production, launch, optimization
• Build and maintain a full creative testing roadmap (hooks, angles, formats, styles)
• Decide which ads we should produce based on insights, trends, and performance data
• Develop ad concepts, scripts, angles, and briefs
• Manage operational production – sourcing UGC creators, influencers, editors, and producers; and providing advice/ guidelines for them to follow in production
• Build and nurture a network of US-based creators and influencers
• Collaborate with our in-house designer to produce compelling still/ carousel ads
• Collaborate with our in-house video editor to produce high-quality ads from raw videos
• Work closely with our Meta Ad Account Manager to optimize campaigns
• Analyze creative performance weekly and identify winning patterns and opportunities
• Turn insights into new creative direction and next-step experiments
• Optimize hooks, pacing, messaging, visuals, and CTAs relentlessly
• Stay on top of industry best practices, competitor ads, and viral creative trends
• Build systems and pipelines for scalable, repeatable ad production
• Track, measure, and report on full-funnel performance metrics
• Serve as the internal champion for world-class paid creative at Musiversal

• 1. Apply with your profile
• 2. Initial Phone Call with recruiter
• 3. 1h Interview
• 4. Offline Challenge
• 5. Present your Challenge