B2B Events & Field Marketing Lead, Canva
$195-298k
Equity packages
Publishing and design platform
Job no longer available
Publishing and design platform
1001+ employees
Job no longer available
$195-298k
Equity packages
1001+ employees
Company mission
To empower the world to design.
Role
Who you are
- Event Expertise: Minimum 10 years of experience in event management and field marketing, with a focus on B2B marketing in the SaaS industry. Proven track record of planning and executing successful events and campaigns across tentpole, industry and high touch events
- Leadership Skills: Proven experience in leading and inspiring teams, driving collaboration, and achieving results in a fast-paced environment
- Strategic Vision: Strong strategic mindset with the ability to develop and execute comprehensive marketing strategies for events, field marketing, and webinars that align with business goals
- Craft Skills: Exceptional creativity and attention to detail, with the ability to craft compelling event experiences and engaging marketing campaigns
- Analytical Acumen: Proficiency in data analysis and using insights to drive decision-making and optimize marketing initiatives
- Communication: Excellent verbal and written communication skills, with the ability to articulate complex ideas clearly and persuasively
What the job involves
- At Canva, our new B2B Marketing Group is responsible for driving growth in our enterprise customer base through strategic and impactful marketing initiatives
- Comprising dedicated professionals in product marketing, customer marketing, campaigns, field marketing, events, and execution, this dynamic team is committed to pioneering innovative strategies that propel Canva to the forefront of the industry
- With a focus on engaging and expanding our enterprise customer base, our B2B Marketing Group leverages cutting-edge techniques, impactful campaigns, and strategic event planning to drive growth and enable us to hit our ambitious ARR goals
- As the Events and Field Marketing Lead at Canva, you will be at the forefront of shaping our B2B marketing strategy by overseeing the planning, execution, and optimization of events, field marketing initiatives, and webinars
- This pivotal role demands a unique blend of strategic thinking and hands-on expertise
- You will be responsible for developing innovative event concepts, creating impactful field marketing campaigns, and hosting engaging webinars that strengthen Canva’s presence and drive business growth
- Strategic Leadership: Develop and drive the overarching strategy for events, field marketing, and webinars in alignment with Canva’s B2B marketing objectives, mapping out an events mix across tentpole, industry and high touch events that drives B2B growth. Lead a team and foster a collaborative environment to execute the strategy effectively
- Event Conceptualization: Ideate and create innovative event concepts and experiences that resonate with the target audience, driving brand awareness, engagement, and lead generation
- Field Marketing Excellence: Plan and execute localized field marketing campaigns, collaborating closely with sales teams to identify opportunities, nurture prospects, and support customer retention efforts
- Webinar Strategy: Set the vision and goals for our B2B webinars, ensuring they are driving growth and meeting customer needs
- Cross-Functional Collaboration: Work closely with internal teams such as product marketing, sales, and content creation to ensure alignment and cohesion across all marketing initiatives
- Data-Driven Optimization: Utilize data analytics to measure the impact of events, field marketing activities, and webinars. Provide insights and recommendations to optimize future campaigns and improve ROI
- Budget Management: Manage the budget for events, field marketing, and webinars efficiently, allocating resources judiciously to maximize outcomes and deliver exceptional experiences within financial constraints
Application process
- Please note that interviews are conducted virtually
Our take
Launched in 2013, Canva is a free online visual communications and design platform. It features a vast range of templates including presentations, websites, and social media graphics, plus a huge library of fonts, stock photography, illustrations, video footage, and audio clips.
With the aim to empower 100% of the world to communicate in ways that were once limited to the 1%, Canva was founded on the belief that people shouldn’t need to understand complex software to unlock their creativity. Simplicity is central to Canva’s offering, its straightforward drag-and-drop user interface avoiding complex tools that require training. This approach has been hugely popular and has been key in setting the company apart in the market, with over 90% of the Fortune 500 now using the site.
More recently, Canva has broadened its offerings through a number of acquisitions and now offers a full visual communications platform, featuring stock content, innovative editing features, and data visualization. Zeetings, Pexels & Pixabay, Kaleido, Smartmockups and Flourish have all joined Canva, and the business is well set to continue leading and innovating in the space.
Freddie
Company Specialist at Welcome to the Jungle
Insights
56% employee growth in 12 months
Company
Funding (last 2 of 12 rounds)
May 2024
$400m
GROWTH EQUITY VC
Sep 2021
$200m
LATE VC
Total funding: $968.6m
Company benefits
- Equity packages — we want our success to be yours too
- Inclusive parental leave policies supporting all parents & carers
- An annual Vibe & Thrive allowance supporting wellbeing, social connection, and office setup
- Flexible leave options empowering you to recharge and thrive
Company HQ
Surry Hills, NSW
Leadership
Cameron Adams
(Co-Founder & CPO)Cameron studied at the University of Melbourne before working as a Developer and Designer for Eclipse and Google for a combined 5 years. They then founded Fluent.io in 2011, and Canva in July 2012.
Melanie Perkins
(Co-Founder & CEO)Having studied at the University of Western Australia, Melanie first founded Fusion Books in 2007 and and co-founded Canva in 2012. Melanie is now CEO of Canva.
Cliff Obrecht
(Co-Founder & COO)Having studied at the University of Western Australia, Cliff spent 5 years as Managing Director of Fusion Books. They left this role in 2013, having co-founded Canva with Melanie and Cameron the previous year.
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