Senior Data Scientist, Preply

• At least 5 years experience as Data Scientist/Analyst focused on Performance Marketing Optimization
• Experience with experimentation platforms and tracking definition
• You have strong experience in contributing to attribution models and how to evolve them in a cookie-less and mobile first world
• You understand deeply the latest developments in the different marketing channels and measurement frameworks
• You have knowledge of app marketing
• Creative mindset and proactive attitude towards the creation and evaluation of new solutions
• Strong curiosity, problem solving and problem finding skills
• Good written and verbal communication skills in English
• Knowledge of quantitative fields (statistics, mathematics, etc.)
• Proficiency with analytical tools like R/Python and familiarity with SQL

Desirable

• You’ll be embedded in a cross-functional team and work closely with our MarTech Product Manager, Marketeers, Tech Leads and Data Strategy teams
• Be responsible for our end-to-end attribution through optimal tracking and incrementality testing with a focus on mobile and App tracking
• Define and audit all marketing tracking across networks (GAds, Meta, Bing, GAC..) including server-to-server. Establish the required governance processes
• Drive the implementation of the best configuration to extract maximum value from our measurement and analytics partners (Adjust, Incrmntal)
• Coordinate incrementality tests to inform the true value of our channels. You will define conditions for success and perform the concluding analysis to evaluate the channel performance
• Continuously monitor the data-privacy ecosystem and develop solutions to continue to enable the evaluation of tactical campaigns as well as budget allocation decisions
• Introduce marketing mix modeling solutions to continuously improve our channel understanding
• All of the above will be done in close collaboration with MarTech, Marketing and Data Strategy teams