Digital Demand Generation Manager, Glia
AI-based customer service platform
Posted today
AI-based customer service platform
201-500 employees
Posted today
201-500 employees
Company mission
To help businesses reinvent how they support customers in a digital world.
Role
Who you are
- Experience: 3-5+ years of experience in B2B marketing programs and demand generation, both developing and executing programs. SaaS and/or banking experience is a plus
- Provent Webinar Experience: Experience owning and running end-to-end webinar programs from platform set-up to live production
- Paid Media Knowledge: Hands-on experience setting up, tracking, and optimizing campaigns in LinkedIn Campaign Manager and Google Ads
- Detail-Oriented & Organized: Exceptional project management and organizational skills with a strong eye for detail and the ability to manage multiple event timelines simultaneously
- Execution Mindset: Action-oriented problem solver who thrives in fast-paced environments and enjoys handling logistics end-to-end
- Collaborative Communicator: Great interpersonal and written communication skills with a customer-service mindset when working with internal stakeholders and external vendors
- Tech-Savvy: Familiarity with marketing tools and software such as Salesforce, Marketo, Google Workspace, Asana, and Zoom
What the job involves
- At Glia, we believe banking is personal—and our marketing should be too. As the Digital Marketing Manager, you will play a key role in fueling our demand generation engine. In this role, your primary focus will be leading our virtual events and webinar strategy—serving as the end-to-end strategist, producer, and marketer for our live digital programs
- In addition to leading our webinar program, you will manage our paid online advertising channels and content syndication programs to amplify our reach, nurture prospects, and generate qualified leads across the marketing funnel
- Program Strategy: Plan, schedule, and execute a high-performing webinar schedule, designed to attract engagement from prospects and customers
- End-to-End Production: Manage all pre- and post-production logistics, including setting up event landing pages, speaker prep, rehearsals, tech checks, live moderation, and audience Q&A
- Promotion & Audience Acquisition: Build multi-channel promotional strategies (email cadences, paid social, internal promotion) to maximize live attendance and on-demand views
- Post-Event Activation: Lead post-webinar follow-up workflows and repackage webinar recordings into evergreen lead assets
- Campaign Management: Work with an outside agency to direct and optimize paid acquisition channels (LinkedIn Ads, Google Search/Display, Retargeting) to drive targeted traffic to webinars, landing pages, and content assets
- Budget & ROI Tracking: Manage performance ad spend, optimize Cost Per Lead (CPL) and Cost Per Acquisition (CPA), and continually test ad creative, messaging, and audience targeting
- Vendor Management: Select, negotiate with, and manage third-party content syndication partners and publishers to distribute our whitepapers, ebooks, and recorded webinars
- Quality Assurance: Monitor lead quality from syndication vendors, ensuring compliance with ideal customer profile (ICP) standards before passing leads to Revenue Operations
- Identify opportunities to streamline manual event tasks by leveraging AI tools and automated workflows
Our take
Relationships between credit unions and their members are essential in aiding the process of securing new customers, solving transaction disputes, and maintaining accounts. However, legacy computer systems and outdated communication channels, such as automated phone services, are preventing this.
Glia provides an integrated customer support platform for financial services that provides communication channels in the form of video banking, instant messaging, and voice chat. AI-assisted virtual assistants are also provided as part of the plan, providing prompts and suggestions to support staff based on the on-screen scenario.
The startup reached unicorn status in 2022 with a valuation of $1 billion, and more than 250 banks, credit unions, insurance companies, and other financial services businesses currently use its tools. Its funding is being channelled into research and development to build more tools leveraging artificial intelligence - including an AI platform for financial institutions - and analytics solutions.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (last 2 of 6 rounds)
Mar 2022
$45m
SERIES D
Jan 2021
$78m
SERIES C
Total funding: $152m
Company benefits
- Gym & wellness support
- High-Growth Environment
- Lots of Office Snacks
- Great Healthcare and Vision
- Amazing Community
Company HQ
Flatiron District, New York, NY
Leadership
Justin DiPietro
(Co-Founder & CSO)Previously a strategy consultant at Accenture for 2 years.
Daniel Michaeli
(Co-Founder & CEO)Previously a Consultant at Accenture. Currently hosts CX Show, a talk radio show about customer experience.
Carlos Paniagua
(Co-Founder & CTO)Worked in various software development roles before spending 2 years as a cloud computing researcher at Tartu University in Estonia whilst completing an MSc.
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