Head of Local Marketing, Komoot
Europe
Navigation technology for outdoor experiences
Open for applications
Navigation technology for outdoor experiences
201-500 employees
Open for applications
201-500 employees
Company mission
To allow everybody to better find, plan and live authentic outdoor experiences.
Role
Who you are
- Extensive marketing experience: A minimum of 8-10 years of experience in marketing, with a significant portion focused on relevant marketing tactics (paid media/advertising, influencer marketing, event sponsorships, strategic partnerships, PR)
- A proven track record of developing and executing successful marketing campaigns that drive brand awareness, preference, and growth
- Deep understanding of European outdoor markets: Demonstrated knowledge of the diverse outdoor and cycling landscapes across European countries
- Experience adapting marketing strategies to resonate with local audiences and achieve success in various markets
- Passion for cycling & the outdoors: A genuine enthusiasm for cycling and outdoor activities, with an understanding of the community and its values
- This passion will be instrumental in authentically connecting with the target audience and driving brand advocacy
- Strong leadership & team management skills: Proven ability to lead, inspire, and mentor high-performing marketing teams
- Experience fostering a collaborative and positive work environment that encourages growth, innovation, and knowledge sharing
- Data-driven decision maker: Highly analytical with a strong understanding of marketing metrics and analytics. Ability to interpret data, extract actionable insights, and optimize strategies based on performance analysis
- Excellent communication & collaboration skills: Exceptional written and verbal communication skills with the ability to effectively convey ideas, strategies, and results to diverse stakeholders
- Proven ability to collaborate effectively with cross-functional teams and external partners
- Budget management expertise: Experience managing marketing budgets efficiently, and strategically allocating resources to maximize impact and achieve campaign objectives
- Up-to-date industry knowledge: A strong understanding of current marketing trends, best practices, and emerging marketing tactics
- Language proficiency: Fluency in English is essential. Proficiency in other European languages is highly advantageous
What the job involves
- We have an ongoing recruitment process (no deadlines) meaning if this role is online then it’s still open
- In case of a large volume of applications, we might take the role down to allow our team enough time to review them thoroughly. In case we don’t find a right match, we will repost the role again
- As our new Head of Local Marketing in Europe, you'll be a driving force behind building the largest community of cycling and outdoor enthusiasts across the continent
- Together with your team, you'll develop and execute impactful local marketing strategies and campaigns that are perfectly aligned with our company growth strategy and ambitious growth goals
- This includes orchestrating advertising and influencer marketing initiatives, forging strategic partnerships, and implementing impactful PR campaigns
- You’ll inspire and guide a squad of experienced and highly motivated Country Marketing Managers, Community Managers, PR and partnership experts
- As team lead for our talented Country Marketing Managers, you’ll foster their personal and professional growth through mentorship and leadership
- Ultimately, you’ll fuel our expansion and solidify our position as the leading brand for adventurers across Europe
- Develop local marketing strategies: Partner with Country Marketing Managers to develop and implement localized marketing strategies and campaigns that address the unique needs and opportunities of each European market
- This includes conducting thorough market research, identifying growth opportunities, and staying abreast of local trends
- Overseeing marketing campaigns: Support your squad members with planning and executing various marketing activities, impactful advertising and influencer marketing campaigns, engaging experiential marketing activations, strategic partnerships, and compelling PR initiatives
- Manage marketing budgets: Strategically allocate marketing budgets to maximize the impact and return on investment of local marketing initiatives across Europe
- Performance analysis & optimization: Continuously monitor and analyze key performance indicators to evaluate the effectiveness of our marketing campaigns. Use data-driven insights to make necessary adjustments and optimize strategies for the best results
- Cultivate a thriving team: Foster a positive and productive work environment. Provide guidance, support, and feedback to the Country Marketing Managers team
- Mentorship & growth: Champion the professional development of each team member. Provide regular mentorship, conduct performance evaluations, offer constructive feedback, and identify opportunities for individual growth. Recognize and reward exceptional contributions and achievements
- Knowledge sharing & continuous improvement: Promote a culture of knowledge sharing and learning within the team. Implement measures to continuously improve the effectiveness and efficiency of local marketing campaigns
- Core Communication time between 10 am - 3 pm (Berlin Time). We know people have different lifestyles, which is why we have flexible working hours with core time for synchronous interaction
- You can organize your workday in the way that best suits you, your family, and your needs
Our take
With the rise of mobile apps, using technology to access outdoor adventures has never been more popular. Komoot, founded in 2010, helps millions of people across Europe plan and enjoy hiking and cycling tours with its Android and iOS apps.
Komoot is aiming to become the go-to app for cyclists and hikers across Europe. To do this, it's growing its community status through competitive and friendly route-sharing technology, as well as increasing its brand awareness to compete with other apps such as Strava and MapMyRide.
With staff all over the world, this work-where-you-want operational structure makes Komoot well-placed to expand into new markets. With this strategy, Komoot is helping more and more people to enjoy exploring nature, by putting as little friction as possible between users and the outdoors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Company benefits
- 38 days of vacation (incl. public holidays)
- Dedicated time and budget to spend on your professional development: classes, conferences, books – your choice!
- Discounts from leading outdoor and cycling brands
- Flexible working hours and ability to work from anywhere in Europe
- Three whole-company gatherings per year in beautiful locations
- Optional “togetherness” trips with your team
- Costs covered for your co-working space membership or your work from home office
- The latest devices and equipment to do your best work
Company values
- Impact - We are builders & makers. We measure our own success by how impactful our work is. We put the user first. Always. We don’t do things just to do them, we do the right things to deliver maximum impact
- Responsibility - We hire people who are experts at what they do, and we give them the freedom to do it. With great freedom comes great responsibility. We consider the long view and effects on company and colleagues. Who’s the boss? You. Everybody. Our users
- Communication - Communication is all about understanding each other and talking is just the beginning. We share our ideas and learn from one another each and everyday. We listen to our users and each other to solve problems that matter. We share ideas, learnings and feedback with openness and clarity
- Curiosity - We love to learn. And we champion curiosity. No matter what our field of expertise, we’re always asking questions. Data scientists, copywriters and developers work alongside each other to solve problems for real outdoor fans
- Excellence - We’re constantly improving. Some of us are real optimization nerds. We take nothing for granted and constantly strive for the best. We don’t believe in repetitive work, that’s why we don’t have a structure for it. Repetitive work is for machines ... and we’re not robots
Company HQ
Südliche Innenstadt, Potsdam, Germany
Articles
Leadership
Tobias Hallermann
(Co-Founder)After studying mechanical engineering at the University of Munich, they decided to become an entrepreneur and moved to Berlin. In January 2010, they co-founded Komoot.
Markus Hallermann
(Co-Founder & CEO)Having studied material science, they worked at SwissRe as a student trainee for over 2 years, before co-founding generation next consulting and working as a Research Associate at GE Global Research for 3 years. In January 2010, they co-founded Komoot as CEO.
People progressing
After working in Marketing at Mehrner Quelle and XLETIX, they joined Komoot as a Content Editor intern in December 2016. Since July 2017, they have worked as a Marketing Manager. As of February 2022, they have been promoted to Senior Partnership Manager.
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