Director of Product Marketing, Eleos Health
$175-185k
More information about location
Voice-based AI for therapists
Open for applications
Voice-based AI for therapists
21-100 employees
Open for applications
$175-185k
More information about location
21-100 employees
Company mission
To empower behavioural health clinicians with voice analysis and NLP technologies to measure and improve the outcomes of talk therapy.
Role
Who you are
- You have an impressive track record of success in Product Marketing and excellent team leadership experience.
- You are comfortable in fast-paced environments and can confidently navigate the ambiguity and complexity of an innovative, high-growth B2B technology company.
- You are highly skilled at market research, positioning, messaging, and product launches.
- You’re assertive in setting direction and bringing others along.
- You’re data-driven and audience-focused, able to develop strategies that resonate with the market and move the needle for the business
- You're able to make the complex simple and balance speed and quality of your work product effectively
- 7+ years of experience in product B2B SaaS marketing, with at least 3 years in a leadership role in healthcare technology. MBA graduate degree is a plus
- Based in the United States in the Eastern Time Zone for maximum collaboration with Israel-based Product team
- Proven success in leading go-to-market strategies for multi-product portfolios
- Strong cross-functional leadership abilities, with experience working alongside both technical and non-technical teams
- Data-driven mindset with the ability to use insights to drive strategy and improve outcomes
- Strong understanding of audience-focused marketing strategies and methodologies
- Superior organizational and project management skills to help define processes and create structure from scratch
- Attention to detail, with a deep appreciation for the balance between speed and perfection
- Flexibility in juggling and tackling both small and large tasks, even amid high levels of ambiguity
- Proven people and management skills to successfully work collaboratively with internal stakeholders, including Sales, Customer Success, Revenue Operations, Product, and Engineering
- Coachable, ethical, and open to feedback
- Excellent written and verbal communication skills; comfortable confidently presenting ideas to colleagues, senior leaders, prospects, and customers alike
- Proficient in productivity applications (e.g. Microsoft Office, Google Suite, Asana), marketing automation platforms (e.g. Hubspot Marketing Hub integrated with Salesforce CRM), and product experience/data software (e.g. MixPanel)
What the job involves
- The Director of Product Marketing is a key leadership role, serving as the bridge between our product and go-to-market (GTM) teams. Product Marketing ensures that our innovative solutions are communicated clearly and aligned with market needs.
- Your leadership will drive our GTM strategies, empowering clinicians by ensuring they understand how our technology makes their work easier and more impactful
- You'll be the voice that connects the dots between product features, market demands, and customer needs, creating messaging that resonates across all channels.
- Reporting to the VP Marketing, you'll collaborate closely with teams across the company, including Product, Sales and Customer Success teams
- Act as the central liaison between Product and Marketing to ensure consistent, clear messaging and accurate product positioning
- Leverage customer insights, market research, competitive analysis, sales data and product data to continually refine our product positioning and strategy
- Develop compelling, clear messaging that differentiates Eleos Health in the market and drives adoption among our target audiences
- Lead the development of go-to-market strategies, ensuring our offerings meet market demands and are positioned for success
- Partner with Product and GTM enablement teams to ensure people have the tools, training, and messaging they need to effectively communicate the value of our products to the market. Ensure all teams are aligned on product terminology, features, and benefits
- Lead product launches, ensuring seamless coordination across marketing, sales, and product teams
- Analyze the effectiveness of product marketing initiatives, using data to inform future approaches and improve outcomes
- Build, manage and mentor a team of product marketing professionals, fostering a collaborative and growth-oriented environment
- Report regularly to the VP Marketing and executive leadership on product marketing performance, market feedback, and opportunities for growth
Our take
Mental health is becoming less taboo, and more and more it is treated as an important component of personal healthcare, but there are few technologies on the market to help the professionals who deliver these vital services. Eleos Health delivers voice-based AI solutions for therapists, to make their jobs easier and provide additional intelligence into their sessions with patients.
Eleos Health is the leader in CareOps automation for behavioural health, and its voice-to-insights technology is the first of its kind. The platform functions across a therapist’s whole workflow; taking notes and analysing hundreds of data parameters per appointment to deliver smart insights. Most importantly, the NLP and voice analysis provided frees professionals up to focus on treatment and care.
Eleos Health has experienced impressive customer retention and recurring revenue, showing the value that therapists have found in its product. The company has seen substantial investment which will enable it to deepen product and business development, hire talent and increase service and sales teams. In 2023 a study was published showing that the use of AI in behavioral health treatment can effectively help patients adhere to evidence-based care activities, evidencing the value of Eleos' work.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
57% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Nov 2023
$40m
SERIES B
Apr 2022
$20m
SERIES A
Total funding: $66m
Company HQ
East Cambridge, Cambridge, MA
Articles
Leadership
Alon Joffe
(CEO)Former Member of the Investment Team at New Era Capital Partners. Worked in Business Development at Peres & Associates Global Advisory.
Dror Zaide
(GM)Previously founded The Soul Bird Project, ZaidAir and Givit. Former student of the Zell Entrepreneurship Program, and alumni of the BIPA Program.
Alon Rabinovich
(CTO)Former student of the Zell Entrepreneurship Program. Previous experience in Software Development and in Security Research.
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