Marketing Lead, Chapter
$125-185k
2-5 days a week in office
Medicare advisory
Open for applications
Medicare advisory
101-200 employees
Open for applications
$125-185k
2-5 days a week in office
101-200 employees
Company mission
To increase transparency and help seniors navigate the complex and murky ecosystem of Medicare choices.
Role
Who you are
- 5+ years of marketing experience including 2+ years working with partners in a B2B2C context
- Proven experience with digital and physical marketing campaign management and execution, including developing marketing collateral from the ground up
- Thrive in unstructured environments, building structure in ambiguity
- Experience with driving GTM execution alongside highly cross-functional teams
- Willingness to travel occasionally to meet with strategic partners and participate in events with our partners
What the job involves
- As Marketing Lead, you will design and execute the marketing strategy that drives our go-to-market motion
- You’ll interact with C-Suite executives at Fortune 500 companies, own the marketing relationships with our partners, and construct the strategy that supports both our expansion with current partners and growth with new partners
- Your time will be spent creating, implementing, and optimizing our B2B2C and B2B marketing strategies, directly growing Chapter’s impact as a result
- You’ll help to set the goals and overall strategy for our B2B growth work with our executive team, and you will over time build out the team to support our partnership work
- You’ll work cross-functionally with our Partnerships, Product, Advisory, and Operations leaders to further define new outreach strategies that are compelling to our partners and their patients, clients, and customers
- Build a strategically aligned partnership marketing strategy with the Partnerships leadership team
- Execute co-marketing campaigns with partners to drive the growth of Chapter’s membership (typically B2B2C campaigns which target our partner’s end-users or customers)
- Build growth hypotheses and campaign plans with our partners’ marketing teams, serving as the primary point of contact for those teams
- Develop and own partner acquisition marketing strategies & assets, including blog posts, case studies, and social media campaigns
- Develop educational resources for our partners, including materials explaining Chapter’s offering and services
- Design and implement measurements to quantify ROI from partner marketing programs/campaigns, promotion campaigns and co-marketing activities with our strategic partners
- Measure and analyze partner marketing campaign results in collaboration with our partner success leads, using data-driven insights to optimize and improve campaign effectiveness
- Drive ongoing communications with partners through newsletters, social, and other channels
- Work with cross-functional teams to develop process and infrastructure, including systems, analytics and campaigns
Our take
By 2030, over 20 percent of Americans will be older than 65, the age at which most people become eligible for Medicare. Medicare coverage is too important to get wrong: signing up too late can result in lifetime penalties. Furthermore, plans have such significant differences in benefits and premiums that it’s critical to research every option. Yet, previously those navigating Medicare faced two bad options: work with a traditional broker (incentivised by commission rather than their clients' best interest), or try to navigate the maze alone.
Chapter is a Medicare advisory firm which set out to change this. Their platform integrates the data on all Medicare plans and allows its advisers to make the most informed recommendations. Its compensation model sets the company apart from traditional brokers as what advisers make does not depend on specific plan recommendations. This ensures the work being done is genuine and ethical.
With considerable funding at its back, the company plans to expand its team and further develop its product, whilst establishing itself as a strong voice in the fight to make Medicare easier, safer, and better for seniors.
Steph
Company Specialist at Welcome to the Jungle
Insights
Company
Funding (last 2 of 4 rounds)
May 2024
$50m
SERIES C
Jan 2022
$42m
SERIES B
Total funding: $126m
Company benefits
- Health Benefits
- Dental Benefits
- Vision Benefits
- Commuter FSA
- Parental Leave
- Health & Wellness Stipend
- Home Office Stipend
- Dog Friendly Office
- Company Events
Company values
- Put Members First - Relentlessly pursue opportunities to improve the lives of our members, above all else
- Real Transparency, Not the Buzzword - Share as much information as possible so Chapterians can do their best work
- Invest in Each Other - Partner with and help those you work closely with learn and grow
- Ownership Without Ego - Tackle problems with an end-to-end orientation, driven by a strong bias to action
Company HQ
Union Square, New York, NY
Articles
Leadership
Cobi Gantz
(CEO)Co-founded Dorm Room Diplomacy in 2009 and remained with the company until 2020.
Corey Metzman
(COO)VP of Business Development and Partnerships at Latch between 2018-2020.
Salary benchmarks
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