Director of Performance Media, Paid Social & Display, Etsy
$204-266k
+ Equity and performance bonus
More information about location
1-2 days a week in office (Brooklyn, New York)
eCommerce platform for handcrafted goods
Be an early applicant
eCommerce platform for handcrafted goods
1001+ employees
Be an early applicant
$204-266k
+ Equity and performance bonus
More information about location
1-2 days a week in office (Brooklyn, New York)
1001+ employees
Company mission
To keep human connection at the heart of commerce.
Role
Who you are
- 10+ years leading paid social and display programs at scale, ideally in marketplaces, DTC, or retail; global experience preferred
- Demonstrated success in building and scaling high-performing teams, with a focus on hiring, mentoring, and strengthening team performance.
- Analytically Driven: Deep understanding and experience with sophisticated measurement models including MTA, MMM and platform specific tools (Conversion Lift Studies, Data Clean Rooms, etc.)
- Strong technical proficiency: product feeds, integrations, MMPs, landing experiences; AI/ML experience a plus
- Deep operational knowledge of campaign setup, QA, bidding, and feed management across platforms (Meta, Pinterest, TikTok, GDN)
- Experience managing and improving tools for feed uploads, pacing alerts, and QA automation
- Problem-Solver: confident in acting as the point person for trafficking, launch, and feed-related challenges, with a solutions-first mentality
- Skilled collaborator with cross-functional partners; strong communicator with leadership
- Applies meticulous QA methods, detailed documentation, and accurate reporting to ensure reliability of campaign operations
- Clear Communicator: Confidence in surfacing execution insights to leadership, highlighting risks, performance, and opportunities for improvement
What the job involves
- We’re thrilled to be hiring a Director, Low Funnel Paid Social & Display to join Etsy’s Brand Marketing team! This is an exciting opportunity to develop a new capability for Etsy: building and leading our in-house performance media buying function across Paid Social and Display
- We’re looking for someone who brings deep technical expertise and strong analytical rigor to drive conversion at scale. If you’ve led sophisticated performance media programs for a complex, high-SKU business, large retailer, or global marketplace, you’ll feel right at home here
- Build and lead Etsy’s in-house low-funnel media strategy and execution team, developing a best-in-class organization to manage, optimize, and grow a large-scale Paid Social and Display program
- Lead all aspects of the strategy, campaigns, tools, and systems that power direct response performance—identifying valuable cohorts, ensuring strong customer experiences, and driving efficient conversion
- Stay ahead of technology trends with deep proficiency in analytics, measurement models, and feed-based program management to increase ROI
- Guide hiring, staffing plans, training, and career development for the team while encouraging executional quality and innovation
- Serve as the primary problem solver for launch, trafficking, and performance issues to ensure campaigns run efficiently and meet goals
- Partner with the Director of Full-Funnel Strategy and cross-functional teams (Product, Analytics, Content) to deliver against a coordinated consumer journey, translate test plans into sprint-ready tasks, and align execution with strategic objectives
- Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law
Our take
Created as an alternative to more corporate eCommerce sites, Etsy is a peer-to-peer (P2P) website where users buy and sell handmade crafts, vintage items, art, and photography. The online marketplace works similarly to Amazon and eBay, only with an emphasis on unique items rather than mass-produced merchandise.
Since its IPO in 2015, it has managed to hold its own in an increasingly competitive eCommerce industry, including from Amazon's handmade section that launched in 2015. Further, by providing sellers with ownership over pricing and branding, the site is attractive for those wanting to set up a business on an established platform.
However, the seller-side of Etsy is not without problems. The recent hike in transaction fees and the introduction of mandatory marketing fees for artists with high turnovers has created significant discontent amongst sellers. Etsy must reconcile these issues to ensure artists continue to operate on the same scale within the platform. It plans to attract shoppers with its message of extraordinary, handmade and affordable products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
8% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
May 2012
$40m
LATE VC
Aug 2010
$20m
SERIES E
Total funding: $91.7m
Company benefits
- Equity (offers vary by country)
- Performance bonuses
- Paid gender neutral parental leave
- Adoption and family planning
- Back-up care
- Volunteer time off
- Donation matching
- Employee resource groups
- Global virtual events
- Employer paid health benefits
- Fitness benefits
- Wellness programming
- Mental health benefits
- 401K matching/Pension contributions
Company HQ
Downtown Brooklyn, NY
Leadership
Josh Silverman
(CEO)Previously senior executive at eBay, CEO of Shopping.com, CEO of Skype and President of Consumer Products & Services at American Express.
Salary benchmarks
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