Senior Growth Product Manager, The Farmer's Dog
New Products
$140-160k
+ Equity
2-3 days a week in office
Human-grade dog food delivery
Be an early applicant
Human-grade dog food delivery
501-1000 employees
Be an early applicant
$140-160k
+ Equity
2-3 days a week in office
501-1000 employees
Company mission
To change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care.
Role
Who you are
- You have 5 years of experience in a mix of growth-focused, strategic, product, and/or analytical roles, making holistic, data-driven, and strategic decisions
- You have a proven track record of launching successful growth initiatives for a consumer business
- You bring knowledge of acquisition and retention strategies across physical and digital customer experiences
- You structure problem-solving with an emphasis on breaking down ambiguous problems into solvable components, leading with curiosity and creativity
- You are skeptical, peek around corners effectively and continuously, and you are right the first time most of the time
- You lead through others and have strong cross-functional collaboration and project management skills. You don’t need to be the one to ‘do all the things’ to have an outsized impact
- You are an excellent communicator, with sharp written and verbal communication skills. You over-communicate, but you are also very efficient and direct
- You thrive in high pressure, high stakes and environments and are comfortable navigating ambiguity and adapting to change
- You have a natural drive for action, take initiative, and work hard. You maintain early stage startup intensity at any scale
What the job involves
- Develop and implement comprehensive growth strategies across owned channels (digital and physical) to drive adoption and retention of new products while maintaining the highest levels of trust in The Farmer’s Dog brand
- Launch new products, build new digital experiences, craft product positioning, develop business requirements, and define success metrics
- Own initiatives end-to-end across insight generation, strategy development, planning, execution, performance analysis, and reporting
- Deeply understand our products and customers in order to build frictionless and delightful customer journeys (e.g. discovery, onboarding, management) that maximize adoption and retention
- Continuously launch experiments and iterate in order to optimize performance, balancing incremental building and big bets
- Conduct in-depth analyses of quantitative data (e.g. cohort and experiment performance by customer segments) and qualitative data (e.g. customer interviews, CX feedback) to uncover actionable insights to continually improve the experience
- Develop and manage relationships across acquisition, brand, data science, engineering, finance, lifecycle marketing, research, and more
- Achieve cross-functional alignment by proactively sharing insights across the organization, generating buy-in, and setting shared priorities
Our take
Pet food production in the US is held to alarmingly low safety and quality standards despite being a $99 billion industry, which is hidden behind loose labeling and marketing regulations. When one of the founders of The Farmer's Dog realised that dog food was making his dog sick, they decided that dogs shouldn't be fed anything that wouldn't pass legal requirements for humans.
The Farmer’s Dog produces customised dog food packages that are sent as a regular subscription service. Recipes behind the dog food are personalised and are comprised of natural and high-quality ingredients, aiming to meet the dietary requirements of each individual dog. As the dog food is human-grade, the company even taste-tests its recipes on humans.
The startup sends millions of meals every month and boasts a continual subscription rate of almost 50%. It has raised $50 million in funding to date and is developing new pet food products and scaling to offer its subscription service outside of the US.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Many candidates hear
back within 2 weeks
15% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Mar 2021
$65m
SERIES D
Jan 2020
$54m
SERIES C
Total funding: $168.1m
Company benefits
- Dog-friendly offices
- Equity packages
- Healthcare, Dental, and Vision insurance
- 401k match
- 12-week paid parental leave
- Flexible PTO and work-from-home policy
- Discounted fresh dog food
- Your pet interrupting video calls and in-person meetings is now a feature, not a bug
Company values
- Deliver Joy: We share kindness with all, leaving people happier than before our interaction.
- Be Authentic: We’re well-intentioned and understanding in our actions, assuming the same of others.
- Seek Better: We’re sceptical of the status quo and open to new approaches.
- Act Boldly: We’d rather learn from calculated, courageous risks than miss opportunities from fear.
- Play Team: We take individual and collective ownership of progress, and show gratitude to those who help.
Company HQ
South Village, New York, NY
Articles
Leadership
Jonathan Yoni Regev
(Co-founder & CEO)Graduated in Business at Berkeley, UC, and then co-founded The Farmer's Dog in 2014, serving as CEO since.
Brett Podolsky
(Co-founder)Graduated with a B.A. in Liberal Arts from Lynn University before co-founding The Farmer's Dog.
Salary benchmarks
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