Partner Marketing Lead, Anrok
$180-215k
+ Equity
Sales tax solution for SaaS businesses
Open for applications
Sales tax solution for SaaS businesses
21-100 employees
Open for applications
$180-215k
+ Equity
21-100 employees
Company mission
To be the compliance platform powering the digital economy.
Role
Who you are
- 5+ years of GTM experience, including time in a customer-facing role such as sales, partner management, or account management
- Proven track record of meeting or exceeding sales/revenue targets through partner-driven marketing
- Direct experience creating partner-specific content such as sales collateral, co-branded materials, landing pages, and case studies
- Experience working with accounting firms and finance teams (strongly preferred)
- Demonstrated success developing joint marketing plans and executing multi-touch campaigns that drove pipeline
- Hands-on experience with marketing automation and CRM tools (HubSpot, Salesforce, Outreach)
- Strong analytical ability to measure, analyze, and report on campaign performance
- Effective communicator, able to adapt messaging for different audiences (partners, sales, leadership)
What the job involves
- We are seeking a creative and outcomes-oriented Partner Marketing Lead to own our marketing strategy and execution with accounting firms, software integration partners, and other ecosystem players
- This role is critical to scaling Anrok’s reach through partners and will be measured by the ability to deliver qualified pipeline and revenue growth via partner channels
- You will build and manage co-marketing campaigns, create compelling partner-specific content, and work cross-functionally with Marketing and Partnerships to ensure success
- Own the partner marketing strategy to generate awareness and pipeline through accounting firms and integration partners
- Create partner-specific marketing content and assets including sales collateral, case studies, co-branded materials, and landing pages
- Design and manage partner lifecycle marketing campaigns using automation tools (HubSpot, Salesforce, UnifyAI) to nurture and convert prospects
- Establish quarterly lead and pipeline goals, track performance, and report to leadership and cross-functional teams
- Partner closely with Sales and Partnerships to ensure campaigns translate into opportunities and revenue
- Measure, optimize, and communicate results of all partner campaigns to keep both internal stakeholders and partners motivated
- Manage end-to-end campaign execution, from messaging and creative to reporting and iteration
Our take
Software is becoming an increasingly taxable enterprise, in increasingly nuanced and jurisdiction-specific ways thanks to new rulings in the late 2010s. SaaS companies need to keep track of both their physical and economic nexuses, leaving many companies scrambling to stay compliant. Anrok has developed a simple API-based solution to help companies get there.
Anrok's no-code, out-of-the-box tool helps businesses easily calculate sales tax monitoring, calculation, and remittance wherever their product is used, and easily identify new exposures. It’s a simple solution to a complex problem, and the result for Anrok has been impressive funding and strong growth in the short few years it’s been in operation.
This will in part be thanks to the company’s astute pricing model: much like SaaS businesses themselves, it’s based on demand. This makes it scaleable enough to encompass both smaller and enterprise SaaS clients. This, in turn, means Anrok’s addressable market within the SaaS sector is substantial. And that’s a sector that in itself is continuing to see remarkable growth. All this makes it a promising, and as of yet fairly unchallenged, position that Anrok is carving out.
Freddie
Company Specialist at Welcome to the Jungle
Company
Funding (2 rounds)
Aug 2022
$2m
SEED
Mar 2022
$0.2m
SEED
Total funding: $2.2m
Company benefits
- Company-wide holidays and paid time off
- 100% paid medical, dental, and vision
- Generous parental leave
- Bi=annual company-wide offsite or onsites
- One Medical membership
- Learning and development stipend
Company HQ
Bernal Heights, San Francisco, CA
Leadership
Michelle Valentine
(CEO)A Stanford grad, who worked in Investment Banking at Goldman Sachs, and then on Product at Airtable. Has also worked as an Investor at Index Ventures, and independently as an Angel with M Valentine LLC.
Kannan Goundan
(CTO)Has extensive experience as a Programmer at ViaSat, Fortify Software, Dropbox, and Airtable.
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