Growth Marketing Lead, Good Eggs
$100-120k
Office located in Oakland, CA
Online grocer and meal kit delivery service
Be an early applicant
Online grocer and meal kit delivery service
201-500 employees
Be an early applicant
$100-120k
Office located in Oakland, CA
201-500 employees
Company mission
To keep the connection close between the people who make our food and the people who eat it.
Role
Who you are
- 5+ years experience in growth, performance, or digital marketing
- Proven track record managing acquisition channels and optimizing full funnel performance
- Strong expertise in paid media, lifecycle marketing, and conversion optimization
- Highly analytical with experience using attribution and analytics tools
- Excellent collaboration and leadership skills in cross functional environments
- Strong ownership mindset and accountability to measurable business results in a lean environment
- Passion for food, sustainability, and building a better food system
- Experience in grocery, food delivery, or DTC consumer brands is a strong plus
What the job involves
- We are seeking a Growth Marketing Lead to accelerate customer acquisition and drive meaningful revenue growth for Good Eggs
- This is a hands on, strategic role focused on scaling our acquisition engine and building sustainable, efficient growth across paid and organic channels in the competitive online grocery and meal delivery market
- This leader will own full funnel growth strategy and execution, driving new customer acquisition, revenue, and long term customer value while strengthening Good Eggs’ position as the go to destination for fresh, local, and sustainable food
- Manage end to end growth strategy and execution: Drive acquisition and revenue growth through performance marketing, partnerships, and lifecycle programs while continuously optimizing funnel performance
- Scale multi channel acquisition: Build and optimize programs with a focus on measurable growth and CAC discipline across including but not limited to Paid search and shopping; Paid social (Meta, TikTok, Pmax, etc.); Affiliate and partnership programs; Influencer and creator collaborations; Lead generation; Local and community based partnerships
- Deepen customer and segment insights: Develop data-driven deep expertise in Good Eggs’ core and emerging audiences, including families, busy urban professionals, and both millennial and Gen Z, translating consumer insights into messaging and acquisition strategies that resonate in the DTC grocery and meal delivery space
- Shape strategies that serve distinct needs across segments, from weekly meal planning and family solutions to convenience driven, discovery oriented, ready to eat and smaller basket occasions
- Drive experimentation and conversion optimization: Lead A/ B testing and conversion initiatives across Landing pages; Creative and messaging; Offers and promotions; Checkout and signup flows; Email and lifecycle journeys
- Cross functional partnership: Work closely with Marketing, Merchandising, Culinary, Product, and Operations teams to translate product launches, seasonal moments, and assortment expansions into acquisition and growth opportunities
- Performance analytics and optimization: Own performance measurement and reporting, tracking CAC, conversion, retention, ROAS, and LTV by channel, and continuously reallocate spend toward highest performing levers
- Agency and partner management: Manage agencies and contractors when needed, ensuring speed, accountability, and strong ROI
- Develop and execute Good Eggs’ digital growth strategy to drive acquisition, engagement, and conversion
- Own performance marketing channels including paid social, SEM, display, streaming, and emerging acquisition platforms to meet both CAC and growth objectives
- Define and manage funnel performance metrics including CAC, LTV, conversion rates, and retention, with clear accountability to Company payback and profitability goals
- Plan and optimize campaigns across awareness, consideration, and conversion stages
- Develop messaging, landing pages, and offers that increase acquisition efficiency
- Lead lifecycle and email automation strategies supporting onboarding and retention
- Oversee reporting and performance analytics for leadership visibility
- Continuously identify growth opportunities and implement data driven improvements that increase efficiency and customer value
- Collaborate with cross functional teams to translate marketing insights into business impact
- Stay current on performance marketing trends, grocery and food delivery competition, and evolving consumer behavior
Our take
Good Eggs is an online market that delivers groceries to the home. As the popularity of online grocery shopping continues to soar, the company has rapidly developed its customer base and revenue - despite growing competition in the sector.
Good Eggs has faced tough competition from big players with large market share, but found an advantage by providing convenience and quality. It has also made some high-profile partnerships with restaurants. The company also states that 70% of its products are locally sourced, which consumers increasingly find appealing.
In 2024, Good Eggs was acquired by GrubMarket, a leading tech-enabled food eCommerce company. This demonstrates that it has made an impression in the sector, and gives it good footing from which to continue to grow.
Freddie
Company Specialist at Welcome to the Jungle
Insights
2% employee growth in 12 months
Company
Funding (last 2 of 6 rounds)
Mar 2023
$7m
GROWTH EQUITY VC
Feb 2021
$100m
LATE VC
Total funding: $201.5m
Company benefits
- Vibrant mission-driven work environment
- Company-assisted health coverage and life insurance
- Competitive time off programs
- Parental leave program
- Employee discounts on great marketplace products
- 401k program
Company HQ
Oakland, CA
Leadership
Keith Brewer
(CEO)Vice President of Operations at GrubMarket, parent company of Good Eggs. Formerly COO at Daylight Foods and Gobble.
Salary benchmarks
We don't have enough data yet to provide salary benchmarks for this role.
Submit your salary to help other candidates with crowdsourced salary estimates.
Share this job
View 1 more job at Good Eggs