Senior Demand Generation Manager, Weights & Biases
$121-166k
+ Equity
MLOps platform for developers
Open for applications
MLOps platform for developers
201-500 employees
Open for applications
$121-166k
+ Equity
201-500 employees
Company mission
Weights & Biases's mission is to build the best tools for machine learning.
Role
Who you are
- 6-8 years of B2B demand generation experience
- Expertise in reporting on marketing pipeline metrics - MQLs, SALs, SQLs, SQOs (you should know these acronyms and don’t need to Google these terms)
- Proficiency in marketing automation systems (Marketo) and ability to navigate Salesforce to pull reports on specific campaigns and understand the status of leads in the funnel
- Ability to derive insights from campaign data and ROI reporting
- Demonstrated success in lead nurturing and engagement/re-engagement campaigns
- Proven ability to tackle challenges head-on and remove obstacles, setting a high standard for both yourself and your team
What the job involves
- As a Senior Demand Generation Manager, reporting to the VP of Revenue Marketing, you’ll be instrumental in shaping our marketing campaigns and programs.
- This position will collaborate closely with product marketing, marketing operations and sales to create and drive high-impact, multi-channel demand generation programs.
- We are looking for a leader with a proven track record of getting stuff done and can combine strategic thinking with hands-on execution to deliver measurable pipeline growth and revenue impact
- Orchestrate complex, multi-touch marketing campaigns across various channels including email, digital advertising, webinars, and partner marketing
- Develop and execute comprehensive demand generation strategies across multiple concurrent campaigns, ensuring alignment with company revenue targets and growth objectives
- Collaborate closely within the Marketing team, including Product Marketing, Marketing Ops, Web, and Creative teams, as well as Sales to drive demand generation initiatives
- Report weekly on campaign KPIs and optimize programs as necessary
Our take
Weights & Biases (W&B) builds development tools for machine learning, helping businesses to create and use deep learning models. In order for deep learning to work, it’s necessary for companies to be able to monitor how the models are behaving as they are trained. With over 200,000 customers, W&B has differentiated itself from its competitors such as IBM Watson Studio and Valohai by focusing exclusively on machine learning practitioners and not on sales aspects of the technology, and by its competitive pricing.
The company has also launched a product to help different parties collaborate on machine learning models. This is geared at researchers, reducing the need for them to rerun their training examples repeatedly. Over time, this will help to move machine learning technology forward. What's more, W&B's technology is free for personal and academic use, which has fueled adoption enormously, and it is now being used by research institutions such as UC Berkeley and enterpise companies like Samsung and Salesforce.
The dependence on machine learning is growing as more and more companies begin to use artificial intelligence to handle business tasks, so demand for this sort of software is rising. Having raised substantial funding, W&B is moving to futher develop its product, grow its team and increase its marketing reach.
Steph
Company Specialist at Welcome to the Jungle
Insights
31% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Aug 2023
$50m
LATE VC
Oct 2021
$135m
SERIES C
Total funding: $250m
Company benefits
- 🏝️ Unlimited vacation time
- 🩺 100% Medical, Dental, and Vision for employees and Family Coverage
- 🏠 Remote first culture with in-office flexibility in San Francisco
- 💵 $500 home office budget with new high-powered laptop
- 🥇 Truly competitive salary and equity
- 🚼 12 weeks of Parental leave
- 📈 401(k)
Company HQ
SoMa, San Francisco, CA
Leadership
Chris Van Pelt
(CISO)Earned a BA in Computer Science at Hope College. Previously Lead Engineer and Founder of Figure Eight (acquired by Appen).
Lukas Biewald
(CEO)Earned a BS in Mathematics and MS in Computer Science from Stanford University. Previously Research Scientist and Founder, CEO of Figure Eight (acquired by Appen).
Shawn Lewis
(CTO)Earned his BS in Computer Engineering at Virginia Tech. Previously Engineer at Google and Founder at Beep Networks.
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