Marketing Operations Manager, Exclaimer

• Previous commercial experience in channel operations, sales operations, or revenue operations — preferably in a B2B or SaaS environment
• Deep experience with CRM (e.g., Salesforce) and MAP tools (e.g., Hubspot, Salesforce, Pardot)
• Proficiency in Excel, Power BI, or other data analytics tools
• Excellent process design, project management, and problem-solving skills
• High attention to detail and ability to work independently in a fast-paced environment
• Excellent written and verbal communication skills, with experience presenting to leadership

Desirable

• Reporting To Sarah Cameron
• Design, document, and optimise scalable marketing processes
• Support campaign execution and performance tracking across both direct and partner-led initiatives
• Ensure marketing systems and workflows enable efficient collaboration between teams, and support consistent execution across markets, channels, and programs
• Maintain data integrity, standardisation, and compliance across all marketing platforms, ensuring smooth handoffs between marketing, sales, and partner functions
• Own marketing performance reporting infrastructure end-to-end, ensuring accurate, timely, and actionable insights for stakeholders across Marketing, Sales and Channel
• Build and maintain dashboards and reports (e.g. in Salesforce, Looker Studio, Tableau, or similar) to track key marketing KPIs including pipeline generation, campaign ROI, lead funnel conversion, attribution, and velocity
• Have your finger on the pulse of marketing data, acting as an “early warning” system for your internal-stakeholders
• Define and continuously refine marketing performance metrics that align to business goals and revenue targets
• Collaborate closely with Demand Gen, Content, and Digital teams to ensure alignment on goal tracking, performance metrics, and campaign effectiveness measurement
• Partner with Sales and RevOps to maintain shared definitions of MQLs, SQLs, SALs, and attribution models
• Lead monthly and quarterly marketing performance reviews by preparing data narratives and actionable insights that support decision-making
• Proactively identify data gaps, inconsistencies, or inefficiencies in reporting processes and work with systems/analytics teams to resolve them
• Ensure robust tracking mechanisms (e.g. UTM strategy, campaign tagging, lead source hierarchy) are in place and adhered to
• Support forecasting and planning efforts by providing historical performance trends and predictive analytics
• Ensure data integrity and trust in marketing data by implementing QA processes, governance standards, and automation where possible
• Ensure all marketing operations comply with data protection regulations (e.g. GDPR, CCPA), including consent capture, data storage, and usage practices
• Define and enforce governance standards for data hygiene, campaign naming, tagging, and system usage across the marketing tech stack
• Manage user access, roles, and permissions in marketing platforms to maintain security and operational control
• Partner with Legal, IT, and RevOps to monitor compliance risks and support audits, documentation, and vendor due diligence
• Partner with Demand Gen, Digital, and Content teams to operationalise campaigns and ensure smooth execution through the funnel
• Collaborate with Sales Ops on lifecycle definitions, funnel metrics, attribution models, and systems integration
• Translate business needs into scalable marketing processes by working closely with stakeholders across go-to-market functions
• Manage the marketing operations budget, ensuring accurate tracking of spend, forecasts, and variance against plan
• Partner with Finance and Marketing leadership to support budget planning cycles and provide data-driven recommendations
• Monitor vendor and platform spend (e.g. SaaS subscriptions, campaign tools) to ensure cost-effectiveness and contract compliance
• Own the renewal process and ROI evaluation for key marketing technologies (e.g. 6sense, ABM platforms, automation tools), ensuring each tool delivers measurable value and aligns with strategic goals
• Own the marketing tech stack, including evaluation, implementation, integration, and ongoing administration of tools like HubSpot, 6sense and ReachDesk
• Act as the primary system admin for key platforms, ensuring tools are configured to support campaign execution, data flow, and reporting needs
• Identify opportunities to optimize usage, eliminate redundancy, and improve ROI across the marketing technology ecosystem
• Collaborate with Sales Ops, and IT to ensure seamless integration and data consistency across systems

• Applied
• Review
• Call with our Talent team
• Interview
• Final Interview