Senior Manager of Product Marketing, Eight Sleep
+ Equity
Smart mattress for sleep fitness
Open for applications
Smart mattress for sleep fitness
201-500 employees
Open for applications
+ Equity
201-500 employees
Company mission
To fuel human potential through optimal sleep.
Role
Who you are
- 5+ years of experience at a management-level of product marketing, brand strategy, or related fields, ideally within a premium consumer technology or wellness brand
- Proven success launching products and leading GTM campaigns end-to-end, from insight to market impact
- Expertise in developing clear, differentiated positioning and messaging frameworks for innovative, premium products
- Exceptional communication skills — able to craft compelling narratives and present confidently to executives, partners, and customers
- Deep understanding of customer segmentation, lifecycle marketing, and data-driven storytelling
- Highly cross-functional and comfortable leading through influence across product, design, and growth teams
- Analytical mindset with creative intuition — equally fluent in metrics and emotion
- A passion for health, technology, and design — and belief that sleep is the ultimate performance enhancer
- Comfortable experimenting with AI/ML tools and integrating AI-driven insights into marketing strategies. Experience or willingness to engage with AI-augmented workflows (e.g., leveraging AI for competitive research, ideation, campaign optimization)
What the job involves
- We are looking for a Senior Manager of Product Marketing to lead how Eight Sleep positions, launches, and grows our products globally. This role sits at the intersection of product, brand, and growth — translating our technology into powerful stories that inspire customers and drive adoption
- You will be responsible for developing product positioning and messaging that differentiates Eight Sleep in the market, leading go-to-market strategies for new launches, and setting the standards for how we communicate value across all touchpoints
- You’ll work closely with Product, Brand, Growth, and CX to ensure every feature and product delivers clear impact and emotion — the kind that builds an enduring brand
- This is a high-impact role for a strategic, analytical, and creative leader passionate about transforming complex technology into simple, human, and aspirational narratives
- Positioning & messaging: Develop and own the core positioning, value proposition, and messaging for Eight Sleep’s products and features. Ensure clarity and consistency across product pages, campaigns, retail, and partner channels
- Go-to-market leadership: Define and execute comprehensive GTM strategies for all major product and feature launches. Align cross-functional teams — Product, Brand, Growth, and CX — around a unified strategy and narrative
- Content & communications frameworks: Collaborate with the Brand Marketing team to create scalable content marketing strategies and guidelines that translate technical innovation into human benefits. Ensure all channels effectively articulate our value propositions to distinct customer segments
- Market & customer insights: Lead research and competitive analysis to deeply understand our customers and category dynamics. Use these insights to refine positioning, messaging, and roadmap priorities
- Performance & KPIs: Define success metrics for product marketing initiatives. Measure and report on how storytelling, positioning, and campaigns translate into awareness, engagement, conversion, and retention. Use data to inform and optimize future strategies
Our take
The last decade has seen a major uptick in the number of startups and companies dedicated to supporting consumers to build good health habits, typically around food and fitness. That enthusiasm is now quite rightly being extended to how we sleep.
Eight Sleep makes “smart” mattresses and mattress covers (for regular mattresses) that use machine learning and other artificial intelligence-based algorithms to improve your sleep both by changing temperature and monitoring other physical parameters to provide an overall picture of your health.
The company is focused on two levers for growth; building out more technology through additional products and acquisitions, and expanding internationally. It is off to a good start with both, and continuous investment supports Eight Sleep's ambitions moving forwards.
Steph
Company Specialist at Welcome to the Jungle
Insights
4% employee growth in 12 months
Company
Funding (last 2 of 9 rounds)
Aug 2025
$100m
SERIES D
Aug 2021
$86m
SERIES C
Total funding: $262.2m
Company benefits
- Equity participation & periodic refreshes
- Fast career growth & salary progression
- Flexible PTO
- Weekly fitness classes in our offices
- Paid parental leave
- Comprehensive medical insurance
- Your own Pod
- Pet-friendly offices
- Work directly with founders and executives
- 5 in-person offices (NYC, Boston, SF, Shenzhen and Milan)
Company HQ
Chelsea, New York, NY
Leadership
Matteo Franceschetti
(Co-Founder & CEO)Co-founded and led GIR (acquired in 2014) and Global Investment (acquired 2011).
Massimo Andreasi Bassi
(Co-Founder & CTO)Previously a Senior Software Engineer at Upsight. Also founded Staq in 2012. Before that, worked as VP of R&D for DomainsBot.
Alexandra Zatarain
(Co-Founder & VP of Brand & Marketing)Prior to Eight Sleep, served as a Mentor, offering marketing experience, for various startups, academic institutions, and Wall Street organizations.
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