Consumer Insights Analyst, Sine Digital

• At least 1 year of experience working with consumer insights, audience research, or behavioural data
• Exposure to or experience with consumer research tools or data sources (e.g. social listening, search data, surveys, GWI, etc.)
• Ability to own end-to-end delivery of insight reports (with support)
• Ability to manage multiple projects simultaneously
• Delivering work to deadlines and client standards
• Taking briefs and turning them into structured outputs independently (over time)
• Ability to interpret data and communicate findings clearly
• Basic understanding of digital marketing or analytics, including channels such as paid search, SEO, programmatic and paid social
• Comfortable with tools like Excel / Google Sheets
• Experience with Looker Studio, or similar, is a bonus
• Structured thinking
• Attention to detail/accuracy
• Ability to follow and apply consultancy research frameworks
• Ability to present insights clearly and confidently (even if early stage)
• Translate data into simple, actionable stories
• Keen to learn and grow quickly in a fast-paced environment
• Proactive – you take initiative rather than waiting for direction
• Adaptable – comfortable working across different projects and challenges
• Innovative thinker – you enjoy exploring new ideas and approaches
• Strong interest in psychology, human behaviour, and audience insight
• Please note: This role is focused on consumer insights, audience behaviour, and storytelling. We encourage applications from candidates with relevant experience in these areas. If your background is primarily in highly technical analytics, engineering, or BI without a focus on consumer insights, this role is unlikely to be the right fit

Desirable

• We are looking for an ambitious and driven Consumer Insights Analyst to join our Data & Insights team. The successful candidate will play a pivotal role in delivering data-led insights to both our UK and US clients, helping them make informed decisions that enhance their marketing and audience strategies
• This is not a purely technical or BI-focused analytics role. It is centred on consumer insights, audience behaviour, and storytelling
• As a Consumer Insights Analyst, you will analyse audience and consumer data to uncover meaningful insights and translate them into clear, compelling narratives for both internal teams and clients. Your work will directly influence marketing strategy, creative direction, and campaign optimisation
• A key aspect of this role is delivering client-facing insights and ensuring clients understand the impact of their digital marketing and audience engagement strategies. You will take ownership of developing insight-driven outputs and recommendations, helping refine media strategy through structured analysis
• You will contribute to audience segmentation and behavioural analysis, support the preparation and structuring of data for analysis, and work across a variety of insight projects. This is a dynamic and collaborative role with opportunities to work on high-profile marketing intelligence projects across digital and offline channels
• Support the delivery of insight-driven analysis for client campaigns and new business pitches
• Analyse campaign performance and audience data to identify trends, patterns, and opportunities
• Help create clear, engaging reports and presentations tailored to different audiences
• Contribute to client-facing deliverables, with increasing exposure over time
• Assist in creative performance analysis, helping improve messaging and engagement
• Use a mix of data sources such as social listening, search trends, and survey data to build a holistic view of audiences
• Work with tools such as GWI, Pulsar, Glimpse, and BuzzSumo to explore audience behaviour
• Support the development and maintenance of ad-hoc insights dashboards (Tableau, Looker Studio, etc.)
• Contribute ideas on how to improve insight generation, storytelling, and processes
• Tech (you’ll be exposed to):
• Tableau / Looker Studio
• Audience & research tools (GWI, Pulsar, Brandwatch, Buzzsumo, YouGov etc.)
• Digital marketing platforms (Google, Meta, etc.)
• Why this role?
• Work with high-profile clients across entertainment and culture
• Build a strong foundation in data, insights, and strategy
• Gain client-facing experience early in your career
• Be part of a collaborative, curious, and ambitious team