Marketing Manager, Roblox

App Store

$183.9-225.3k

+ equity

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office (San Mateo, CA)

Online gaming & entertainment platform

Be an early applicant

Online gaming & entertainment platform

1001+ employees

B2CGamingEntertainmentCommunity

Be an early applicant

$183.9-225.3k

+ equity

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office (San Mateo, CA)

1001+ employees

B2CGamingEntertainmentCommunity

Company mission

To help connect and bring together people from around the world through play.

Job

Company

Role

Who you are

8+ years experience with Marketing with proficient knowledge in App Store Marketing
Experience managing multiple app store partners
Proven track record to collaborative cross-functionally with a very high level of organization
Driven cross-functional alignment and worked closely with team members at all levels
Confirmed experience delivering results in a fast-paced and dynamic business environment
Management experience

What the job involves

We are looking for a Senior Marketing Manager to lead our App Store marketing efforts including strategy, operations and implementation in app store placements. You will work closely with Creative, Growth and Business Development
Report to: Consumer Marketing Lead
Oversee content strategy and implementation for six app storefronts
Develop strategic briefs to deliver content for app storefronts
Manage communication with app store partners
Deploy creative
Lead strategy for quarterly app store optimization campaigns
Foster deep cross-collaboration between Creative Studio, Growth and Business Development teams
Effectively communicate internally and externally
Be Meticulous in your communication
Be hands-on with individual projects and day to day operations

Our take

While online gaming is no longer a revolutionary concept, Roblox has established itself as a leader in the industry by creating a gaming toolbox that encourages quality game creation, which it pays developers for.

In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.

The experiences on the platform are made by Roblox's over three million creators, and are available on a range of devices from PC to Xbox to Oculus, and more. The company has grown at an impressive rate, and has been keen to adopt new developments in the tech world, for example with its real-time AI translation for players to interact outside their native tongue.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

Some candidates hear
back within 2 weeks

25% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 9 rounds)

Jan 2021

$520m

SERIES H

Feb 2020

$150m

SERIES G

Total funding: $922.8m

Company benefits

Medical, dental, and vision coverage
401k
Flexible vacation policy
Roflex - Flexible and supportive work policy
Roblox Admin badge for your avatar
Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
Onsite fitness center and fitness program credit
Annual CalTrain Go Pass

Company HQ

South San Mateo, San Mateo, CA

Articles

Who created Roblox? Exploring developer details and more

How Roblox built a hiring test that feels like a video game

Roblox A Long Term Buy For Demographic Shifts

Roblox CEO David Baszucki

Roblox builds in-house LLM, adds real-time AI translation to metaverse

Leadership

David Baszucki

(CEO)

Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.

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