Marketing Manager, Roblox

App Store

$183.9-225.3k

+ equity

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office (San Mateo, CA)

Online gaming and entertainment platform

Job no longer available

Online gaming and entertainment platform

1001+ employees

B2CGamingEntertainmentCommunity

Job no longer available

$183.9-225.3k

+ equity

Senior and Expert level

San Francisco Bay Area

More information about location

3+ days a week in office (San Mateo, CA)

1001+ employees

B2CGamingEntertainmentCommunity

Company mission

To connect a billion people with optimism and civility.

Job

Company

Role

Who you are

8+ years experience with Marketing with proficient knowledge in App Store Marketing
Experience managing multiple app store partners
Proven track record to collaborative cross-functionally with a very high level of organization
Driven cross-functional alignment and worked closely with team members at all levels
Confirmed experience delivering results in a fast-paced and dynamic business environment
Management experience

What the job involves

We are looking for a Senior Marketing Manager to lead our App Store marketing efforts including strategy, operations and implementation in app store placements. You will work closely with Creative, Growth and Business Development
Report to: Consumer Marketing Lead
Oversee content strategy and implementation for six app storefronts
Develop strategic briefs to deliver content for app storefronts
Manage communication with app store partners
Deploy creative
Lead strategy for quarterly app store optimization campaigns
Foster deep cross-collaboration between Creative Studio, Growth and Business Development teams
Effectively communicate internally and externally
Be Meticulous in your communication
Be hands-on with individual projects and day to day operations

Our take

Online gaming may be a well-established space, but Roblox has distinguished itself as a leader by empowering its community to build, share, and profit from their own creations, turning game development into an accessible, rewarding ecosystem for millions of users.

In addition to standard games, the platform offers virtual worlds and other experiences to explore and interact with. Its platform provides an online ecosystem for millions to create, socialize, chat, and explore immersive experiences with friends. In fact, in the US its used by two-thirds of children aged 9 to 12.

While the platform does face scrutiny over users safety (particularly given its young audience) the company's efforts to strengthen parental controls and open dialogue through initiatives like its new Parents Council signal a growing commitment to addressing these challenges. At the same time, its financial performance and creator-focused investments underscore a business in very strong health. With record payouts to developers, an expanding older player base, and a platform that increasingly rewards creative talent, Roblox's trajectory remains one of innovation and impressive growth.

Freddie

Company Specialist at Welcome to the Jungle

Insights

Top investors

25% employee growth in 12 months

Glassdoor (3.8)

Company

Funding (last 2 of 9 rounds)

Jan 2021

$520m

SERIES H

Feb 2020

$150m

SERIES G

Total funding: $922.8m

Company HQ

South San Mateo, San Mateo, CA

Leadership

David Baszucki

(Founder & CEO)

Studied Electrical Engineering at Stanford before founding Knowledge Revolution in 1990, where they spent 9 years as CEO. They worked as VP of MSC.Software for 2 years, and started Roblox in 2005.

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