Digital Marketing and Recruitment Analytics Lead, PicnicHealth
$120-150k
+ Equity
More information about location
Patient health record management
Be an early applicant
Patient health record management
201-500 employees
Be an early applicant
$120-150k
+ Equity
More information about location
201-500 employees
Company mission
To make medical records easy to access and to use data to power the next frontier of medical research.
Role
Who you are
- 5+ years of experience in digital marketing, campaign analytics, or performance marketing (preferably in healthcare, clinical research, or regulated industries)
- Hands-on expertise in SEM, SEO, paid/organic social campaigns, and web/app analytics platforms. Experience with SQL is a big plus
- Proven success designing and running multi-channel campaigns and translating analytics into actionable strategy
- Ability to launch new digital channels and experiment in response to business needs
- Excellent collaboration skills for working cross-functionally and communicating with technical and non-technical stakeholders
- A detail-oriented, analytical mindset and a creative approach to problem-solving
- Familiarity with privacy, compliance, and regulatory considerations in healthcare and digital advertising
- Genuine excitement for high-growth, purpose-driven environments
- Bachelor’s or advanced degree in marketing, analytics, public health, business, or a related field
- Focus on and successful experimentation with, integrating AI into your standard practices and workflows, and ideas for new applications here at PicnicHealth.
What the job involves
- PicnicHealth is looking for a Digital Marketing and Recruitment Analytics Lead to produce high-quality digital recruitment campaigns that deliver value for our clients and establish the analytical infrastructure and rigor across the full suite of recruitment channels and strategies
- In this role, you will drive digital innovation across SEM, SEO, social media, and emerging digital channels
- To be successful, you will collaborate with cross-functional partners to ensure data-driven, impactful marketing programs and support the seamless delivery of live studies
- You will report directly to the Head of Patient Recruitment and Engagement and play a central role in digital operations, analytics, and campaign strategy
- At PicnicHealth, AI is at the core of everything we do
- We're looking for individuals who are not just comfortable with, but genuinely excited by and actively experimenting with, the power and potential of AI
- Develop and execute a comprehensive digital strategy to support program enrollment and awareness goals, leveraging SEM, SEO, paid/organic social media, and additional digital channels
- Oversee all digital marketing campaigns end-to-end: launching, monitoring, optimizing, and scaling impact across programs
- Develop the analytical infrastructure to track campaign performance across all marketing channels
- Analyze and interpret campaign analytics (including study actuals and forecasts) for every channel, surfacing actionable insights and collaborating with Recruitment Managers and peers to implement improvements that close delivery gaps
- Provide digital expertise for solution strategy design, bid defense, and kickoff meetings (KOMs), ensuring digital tactics are budgeted for and seamlessly integrated into proposals and client-facing discussions
- Support Recruitment Managers by troubleshooting live studies and flexibly launching new channels or tactics to address engagement or delivery shortfalls
- Ensure a clean handover to Recruitment Managers by preparing clear, actionable documentation and supporting materials for ongoing program management
- Maintain streamlined and compliant digital operations, optimizing technology stack, campaign workflows, and vendor management as appropriate
- Champion a culture of data-driven decision-making, testing, and continuous improvement in all digital activities
- Integrate AI tools into appropriate workstreams to enhance performance, streamline processes, and ensure scalability of our work and deliverables
Our take
Picnic Health was created after its founder Noga Leviner struggled to keep healthcare professionals in the loop regarding her health. She created the company to fix a broken system, making it easier for patients to access and manage their own medical health records and coordinate their own care.
As well as helping users take control of their data to better their own care journeys, it also allows them to consent to sharing their de-identified medical history to contribute to external research into their conditions. The company supports research in over a dozen diseases, extending its impact beyond only those who use the platform directly.
With tens of thousands of patients using the system, it is clear that Picnic Health is delivering a valuable tool. In 2023, it collaborated with pharma giant Roche to help advance research into Alzheimer's Disease and related conditions. And it has also raised a significant amount of capital that supports further innovation of the platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
-7% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jun 2022
$60m
SERIES C
Sep 2020
$25m
SERIES B
Total funding: $107m
Company benefits
- Comprehensive benefits including above market Health, Dental, Vision
- Family friendly environment
- Flexible time off
- 401k plan
- Free PicnicHealth account
- Equipment and internet funds for home office set up
Company HQ
Yerba Buena, San Francisco, CA
Leadership
Noga Leviner
(Co-Founder & CEO)Joined Ashoka as Program Manager after graduating from Stanford. Was an Independent Consultant before becoming CEO of Lumni USA.
Troy Astorino
(Co-Founder & CTO)Studied Physics at MIT. Was a Software Developer at Lockheed Martin, and a Software Engineer at SpaceX.
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