Senior Director of Marketing, Kit (Formerly ConvertKit)
$240k
+ Equity
Expert level
Remote in US
We’re an email-first operating system for creators who mean business.
Open for applications
We’re an email-first operating system for creators who mean business.
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Open for applications
$240k
+ Equity
Expert level
Remote in US
21-100 employees
B2BMarketingContentCommunicationDigital MediaSaaSeCommerce
Company mission
To help creators grow and earn a living.
Role
Who you are
- Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy
- Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior
- Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights
- Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans
- Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed
- Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities
- Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals
- Continuous improvement: Hold yourself to extreme accountability of your and your team’s results
- Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement
- Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metric
- Experience managing a team of 8+ in a SaaS environment
What the job involves
- This is an opportunity to lead the Marketing team at Kit, a company dedicated to empowering creators
- As the Senior Director of Marketing, you will play a key role in building Kit’s brand recognition and driving new customer acquisition, ultimately fueling growth in new MRR
- Reporting to the Chief Revenue Officer, this position requires a strategic and results-oriented individual who can help position Kit as a leader in the creator space. If you're passionate about fostering success for Creators and Kit, we invite you to join our team
- Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals
- Engage with the broader team and stakeholders to share insights, updates, and strategic decisions
- Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts
- Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative
- Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation
- Team management: Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth
- Build a team and systems marked by momentum in learning, iteration and results and grow your team’s ability to operate dynamically in an ever-changing environment
- Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution
- New Customers: Hit our forecasted New Monthly Recurring Revenue Goals by reaching and converting new customers to the platform
- Reactivation MRR: Hit our forecasted Reactivation Monthly Recurring Revenue goals by bringing back churned customers
- Adoption of new features: Drive awareness and customer adoption of our product features
Application process
- A phone screen with our recruiter
- Work sample (this will be presented in step 6, interview with our CEO and CRO)
- Hiring Manager interview
- A working session to discuss your technical knowledge
- A culture contribution interview
- Interview with our CEO and CRO
- Interview with a member of our board
- Our goal is to follow up with you within two weeks. You’ll hear from us either way. We’ll keep you informed through every step
Our take
Kit, formerly ConvertiKit was founded in 2013 to help online creators and bloggers make money through email marketing. The company has amassed more than 550,000 creators that reach 590+ million fans.
Following a boost to email marketing engagement rates, Kit’s strong existing network put them in a good position to take advantage of it. Add to that the increasing shift towards e-commerce, and the company’s offering is increasingly looking like a smart solution for content creators looking to monetize.
Kit’s acquisition of musician marketing platform FanBridge sees them scooping up musicians looking to explore alternative revenue streams online following the pandemic throttling of tours and live gigs. With plans to add Spotify and BandsInTown integrations, as well as ‘tip jars’, this is an interesting direction to see the email marketing company expand into.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
19% employee growth in 12 months
Company
Company benefits
- Twenty (20) days of paid time off during each year of employment
- 10 paid holidays
- 2 weeks of sick leave per year, including mental health days
- Up to 6 weeks paid bereavement leave, medical leave and natural disaster leave after 6 months of employment, 2 weeks of each paid leave in your first 6 months
- Medical, dental and vision benefits
- Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year
- Profit sharing
- ConvertKit Equity
- $4,000 equipment allowance for your first two years, $3,000 budget every following two years.
- 401k with a 5% match
- Individual learning + development budget ($3,500/year)
- Twice-yearly in-person retreats
- Childcare benefit up to $3,000 annually
Company values
- Teach everything you know – We teach everything we know for the benefit of creators and the broader tech industry. We encourage our community to do the same.
- Create every day – Our best days are the ones when we create. Every person on the team is a creator and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.
- Work in public – We share everything from our soaring successes to our epic failures because it helps us learn together. Besides, if we aren’t willing to sign our names to our work and put it into the world, we’ll never truly reach our potential.
- Default to generosity – We make an impact by generously serving others. We’re a team of people who care deeply about one another, the creator community, and the wider world around us.
- Creator success is our success – Every project we choose, every feature we build, every story we tell — they should all tie back to helping creators succeed. When creators grow their audiences, earn a living, and support their families, we all win.
- Do it with excellence – When we choose to do something, we set the bar high. We iterate our way to excellence. When we can’t, we say no. When we say yes, we go all in to reach our potential. We have fun while doing the best work of our lives.
Company HQ
Downtown, Boise, ID
Articles
Leadership
Nathan Barry
(CEO)Studied Marketing and Graphic Design at Boise State University and worked as a freelance software designer. Worked as Senior UX Designer at Unity Media Group. Also founded iOS and web applications design company Legend.
Share this job