Senior Product Manager, Open Farm
eCommerce
CA$100-130k
More information about location
2+ days a week in office (Little Italy, ON)
Ethically sourced & humanely raised pet food
Be an early applicant
Ethically sourced & humanely raised pet food
101-200 employees
Be an early applicant
CA$100-130k
More information about location
2+ days a week in office (Little Italy, ON)
101-200 employees
Company mission
To empower pet parents with high quality nutrition for pets, crafted from humanely raised and sustainable sourced ingredients.
Role
Who you are
- 5+ years of Product Management experience in e-commerce preferably within DTC
- Hands-on experience managing Shopify platform
- Proven experience working with subscription or recurring revenue models
- Strong analytical and data-driven decision-making skills
- Demonstrated ability to lead cross-functional initiatives
- Experience driving conversion rate optimization and experimentation
- Excellent communication and stakeholder management skills
What the job involves
- As Sr. Product Manager – E-Commerce, you will own the end-to-end product experience across our Shopify ecosystem, with a strong focus on our subscription and auto-ship business
- You will work closely with Engineering, Design, Marketing, CX, and Operations to identify opportunities, prioritize initiatives, and ship high-impact features that improve conversion, retention, and customer lifetime value
- You will be responsible for evolving the acquisition, onboarding, and lifecycle experience of subscribers, optimizing recurring revenue, subscription journeys, and long-term customer engagement to drive sustainable growth
- Own the end-to-end Shopify and subscription product experience, including PDPs, checkout, subscriptions, meal plans, customer accounts, and post-purchase flows
- Define and maintain the e-commerce product roadmap, aligning platform initiatives with business goals across acquisition, retention, AOV, and LTV
- Lead optimization of the subscription lifecycle, from acquisition and onboarding to renewal, pause/cancel, and win-back, to maximize recurring revenue
- Partner closely with Acquisition Marketing to ensure landing pages, checkout flows, and post-purchase onboarding optimize for new customer conversion, CAC payback, and LTV
- Partner cross-functionally with Engineering, Design, Marketing, CX, and Operations to translate business needs into scalable product solutions
- Drive experimentation and conversion rate optimization, including A/B testing, personalization, bundles, and upsell/cross-sell initiatives
- Build and own comprehensive product dashboards covering: conversion funnel, subscription adoption, churn by cohort/plan, AOV trends, post-purchase engagement, and recurring revenue metrics
- Leverage analytics platforms (Amplitude, Tableau, Looker, Shopify analytics) to measure user behavior, identify bottlenecks, validate hypotheses, and measure post-launch impact
- Own the evaluation, implementation, and optimization of Shopify apps and integrations, including subscriptions, CRM, reviews, search, and loyalty platforms
- Ensure platform performance, reliability, and scalability, proactively managing technical debt, upgrades, and operational risks
- Comfort leveraging AI tools to accelerate insights, research, UX ideation, CRO testing, and site/product changes
- All other duties, as assigned
Our take
Much like humans, eating a balanced and nutritious diet is important to ensure a pet is happy and healthy. On top of this, owners are usually keen to purchase products that meet the same ethical and sustainability standards of goods they would buy for themselves - but big pet food brands often do not cater for any of these requirements.
Open Farm sells nutrition-focused pet food for dogs and cats at online and retail stores, with ingredients obtained from sources with excellent animal welfare standards and low carbon footprints. From its recipes to its packaging, the company displays a strong focus on ethics and environmental responsibility, and stands out for its transparency.
As consumer sentiment trends towards more conscious purchasing, there is a widening market for products such as Open Farm's. The company has been steadily growing its presence in the expanding pet food sector, and introduced an online carbon footprint tool that allows consumers to see the carbon footprint of all its products.
Freddie
Company Specialist at Welcome to the Jungle
Insights
26% employee growth in 12 months
Company
Funding (1 round)
Jan 2021
$65m
GROWTH EQUITY VC
Total funding: $65m
Company benefits
- Health, Medical & Dental Benefits
- Wellness Days & Summer Hours
- Mental Health Support
- Wellness Stipend
- Slack Interest Groups
- Pet Feeding Program
- RRSP and 401(k)
- Hybrid & Remote Work
Company HQ
Little Italy, Toronto, ON
Leadership
Isaac Langleben
(Co-Founder & CEO)Experience as Investor and Board Member of Canada Pooch from 2011 to 2019. Co-founder and Board Member of Diggs Pet since 2016.
Jacqueline Prehogan
(Co-Founder & CBO)Experience as Senior Associate of PricewaterhouseCoopers and RSM Richter. Founder and CEO of Canada Pooch since 2011.
Salary benchmarks
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