Senior Product Designer, Mistplay
2+ days a week in office (University Avenue, Toronto )
Loyalty app for mobile gamers
Job no longer available
Loyalty app for mobile gamers
201-500 employees
Job no longer available
2+ days a week in office (University Avenue, Toronto )
201-500 employees
Company mission
To be the best way to play mobile games for everyone, everywhere.
Role
Who you are
- 7+ years of experience in product design, including significant experience operating at a senior or lead individual contributor level
- Bachelor’s degree in UI/UX Design, Interaction Design, Human-Computer Interaction, Graphic Design, or a related field, or equivalent practical experience
- Demonstrated ability to lead design initiatives end-to-end, translating broad concepts into shipped products within gaming, mobile, or loyalty platforms
- Advanced proficiency with modern design tools such as Figma, along with experience using complementary tools within the Adobe Creative Suite
- Proven experience building and evolving scalable design systems to drive consistency and efficiency across products
- Strong prototyping skills, with experience selecting appropriate fidelity to support discovery, validation, and delivery
- Hands-on experience planning and conducting user research and usability testing independently, using tools such as UserTesting, Maze, or equivalent methods
- Ability to partner with data and analytics teams and leverage product insights to inform and validate design decisions
- Exceptional storytelling, communication, and stakeholder-influencing skills
- A collaborative, self-directed mindset with a track record of driving clarity and momentum in ambiguous problem spaces
What the job involves
- As a Senior Product Designer II, you will play a vital role in defining and shaping how players interact with our current and future products
- Translate broad, conceptual ideas into meaningful, player-centric product experiences that surprise and delight, leveraging a strong foundation in UI/UX and responsive design
- Own the evolution of a scalable design system, applying best practices and technical pipeline development suited for gaming and loyalty platforms
- Design end-to-end user flows and experiences that simplify complex actions into intuitive, usable interfaces
- Produce sketches, concepts, wireframes, and high-fidelity prototypes to effectively communicate ideas and collaborate across teams
- Lead design discovery and experimentation, independently planning and conducting research, prototyping, and usability testing to identify the most impactful opportunities
- Partner closely with Product Managers and Engineers to guide the user experience from concept through launch
- Coordinate with external partners and stakeholders as needed throughout the product development lifecycle
- Collaborate with Data and Analytics teams to define event tracking and measurement strategies that validate design hypotheses and inform iteration
- Contribute to the evolution of team design practices, standards, and documentation to support consistency and quality across the product
Our take
Customer retention in mobile gaming can lead to increased ad revenue and more immersive experiences. Mistplay is a loyalty program helping publishers achieve a higher hit rate on their games, whilst simultaneously rewarding gamers for their loyalty.
Its loyalty programme involves curated game recommendation libraries and rewards for partaking in challenges and tournaments. Publishers gain increased ad revenue for partnering with Mistplay, as well as the chance to capitalise on a 6 million+ user base. Indeed, Mistplay has grown significantly since its launch in 2016, resulting in a buyout by GrowthCurve Capital in 2021.
Whilst it mainly focused on Android devices up until 2025, the release of Mistplay for iPhone marks a step up for the company. Its advertising and loyalty programmes can now reach an even larger consumer base, indicating a promising future for the pioneering ad and gaming platform.
Freddie
Company Specialist at Welcome to the Jungle
Insights
Company
Company HQ
International District, Montreal, QC
Leadership
Henri-Charles Machalani
(Co-Founder & Board Member)Henri is also an Investor at Groq and a Board Member at Sami Agtech.
Eugene Joannides
(Co-Founder & Board Member)Eugene is also an Investor at Attain, DataGPT and GENAIZ, and a Limited Partner at GrowthCurve Capital. He previously studied Finance at Concordia University.
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