Demand Generation Specialist, ReversingLabs
$74-84k
Plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build
More information about location
Threat intelligence solution
Be an early applicant
Threat intelligence solution
201-500 employees
Be an early applicant
$74-84k
Plus performance-based bonus or commission (role-dependent), a comprehensive Total Rewards package and equity so you share in the success you help build
More information about location
201-500 employees
Company mission
To analyze and secure every enterprise software package, container and file, at the speed of business.
Role
Who you are
- 2-4 years of experience in marketing, demand generation, or marketing operations (internships and co-ops count)
- Hands-on experience with HubSpot (or similar marketing automation tool) - including email marketing, list setup, and reporting - preferred but not required
- Comfort working in Salesforce for lead management and reporting, or strong technical acumen to pick it up quickly
- Experience with webinar platforms such as Zoom Webinars or ON24
- Comfortable using AI tools - our team uses Claude, Jasper, and HubSpot AI features daily; we expect this person to embrace AI as a core part of their workflow for drafting, summarizing, and accelerating repetitive tasks
- Exceptional attention to detail - you catch errors before they go out the door
- Strong ability to manage multiple projects and deadlines simultaneously without losing quality
- Analytical mindset with comfort pulling, organizing, and presenting data in spreadsheets and dashboards
- Clear, professional written communication skills
- A proactive, no-task-too-small attitude - you take ownership, follow through, and ask questions to keep learning and improving
- Ability to take direction from multiple stakeholders and prioritize effectively in a fast-paced environment
- Genuine interest in cybersecurity or enterprise software
- Bachelor's degree in Marketing, Communications, Business, or related field - or equivalent experience
What the job involves
- Our vision is clear. Arming every company with end-to-end insights to ensure development releases securely, IT purchases safely, and the SOC can effectively detect, isolate and respond
- We are seeking extraordinary talent for this game changing opportunity to help forge this transformational journey at ReversingLabs
- You, as the Demand Generation Specialist, will be highly organized and execution-focused. This role reports directly to the Sr. Director, Demand Generation & Growth Marketing, and provides critical hands-on support to the demand generation strategists of the team
- This is a workhorse role at the heart of our marketing operations. You will be the person who makes campaigns actually happen
- From owning all email marketing in HubSpot to running the webinar program from set up to promotions, to pulling metrics, and supporting the digital marketing team with AEO/SEO projects & content
- You will be the execution engine that keeps programs moving on time and on target
- We are a forward-thinking team that embraces AI tools to work smarter and faster. The ideal candidate is comfortable leveraging AI, whether for drafting email copy, summarizing performance data, or streamlining repetitive tasks, and is always looking for ways to use technology to do their best work more efficiently
- This is the right role for someone who takes pride in delivering measurable impact, thrives on variety, loves marketing technology, and wants to grow their career within a high-performing demand generation team at a category-defining cybersecurity company
- Own the end-to-end build and execution of marketing emails in HubSpot, with the support of Marketing Operations, including A/B testing, copy formatting, list segmentation, scheduling, and communications calendar coordination
- Leverage HubSpot AI features to accelerate email drafting, subject line testing, and workflow building
- Build and manage email nurture workflows and drip sequences under the strategist's direction
- Maintain list hygiene, contact segmentation, and database health within HubSpot alongside Marketing Operations
- Ensure proper campaign tracking & reporting is functioning correctly between HubSpot and Salesforce
- Own the full technical setup and execution of webinars across platforms, including Zoom Webinars & Payload CMS
- Manage all webinar mechanics: registration page setup, confirmation and reminder emails, workflow configuration, scheduling speakers, day-of coordination, recording management, and post-event follow-up sequences
- Partner with the Demand Gen Content Manager & Product Marketing to maintain an up-to-date calendar of upcoming webinars and execute accordingly to ensure seamless webinar promotion and attendee experience
- Serve as the Virtual Events Coordinator for 3rd party/sponsored virtual summit and webinar execution, from submitting abstracts to sending lead lists to Marketing Ops
- Provide hands-on support to the Digital Marketing team on time-intensive tasks, including landing page builds, UTM tracking setup, or submitting creative requests for digital assets
- Use AI tools to speed up drafting, editing, and formatting of campaign assets
- Assist with paid media campaign operations across Google Ads and LinkedIn Campaign Manager as needed
- Own the regular pulling and compiling of campaign performance metrics for the team, including leads by channel, email performance, webinar attendance, and pipeline attribution
- Assist with monthly and quarterly marketing and budget reporting for team members or senior leadership as needed
- Serve as a reliable execution partner to the demand generation strategists and the Sr. Director, Demand Generation & Growth Marketing - taking direction well, flagging issues proactively, and delivering on time
- Learn our project management tool, , to help team members manage campaign launches with content, design, and product marketing teams to ensure timely asset delivery and smooth campaign execution
- Take ownership of tasks end-to-end so strategists can stay focused on higher-level planning and strategy
- Other duties as assigned
- You will work with these tools every day:
- HubSpot — email, automation, workflows, reporting, and AI-assisted content features
- Salesforce — CRM, lead management, pipeline reporting
- Zoom Webinars — webinar setup and execution
- Claude (Anthropic) — content drafting, summarization, and task acceleration
- Jasper — AI-assisted marketing copy and campaign content
- Google Drive - Slides/Sheets — reporting and data management
Our take
In the world of cybersecurity, a good offense makes for a good defense. Active malware detection programs can greatly improve threat detection and elimination, saving time and money. ReversingLabs offers unprecedented threat detection and analysis to combat the latest intelligent cyber attacks.
ReversingLabs' active decomposition technology allows a full-scale analysis of all incoming content to identify any potential threats. Users can verify the software supply chain, hunt malware threats continuously, and prevent phishing and email attacks. The company's approach to actively combating malware attacks has attracted a variety of big-name customers, including Cisco, JPMorgan and Motorola.
ReversingLabs has garnered impressive amounts of funding to date, allowing it to advance within the rapidly growing cybersecurity market. With the cybersecurity industry needing to accommodate limited security budgets while providing scalable, agile and efficient security features, ReversingLabs joins competitors TDi Technologies, Claroty and Lastline in developing effective, future-proof platforms.
Freddie
Company Specialist at Welcome to the Jungle
Insights
20% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Aug 2021
$56m
SERIES B
Apr 2020
$10m
SERIES A
Total funding: $91m
Company benefits
- Paid vacation and sick leave
- On-the-job training, tech talks, personal training and development
- Flexible work schedule
- Free snacks and beverages
- Commuter benefits
- Employee referral bonus program
- Company events & activities
- Medical with deductible reimbursements
- Employer paid dental, vision, disability & life insurance
- 401k
- Flexible Spending Accounts (health & dependent)
- Quarterly (3 day) Wellness Weekends
- Pet insurance
- Opportunities for advancement
- Innovative and collaborative work environment
Company HQ
Kendall Square, Cambridge, MA
Leadership
Mario Vuksan
(Founder & CEO)Mario worked as a Software Engineer for 4 years before spending almost 5 years at Groove Networks. They spent over 3 years at Bit9, leaving their Director of Research position in December 2008 to found ReversingLabs the following month.
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