Senior B2B Account Director, Wpromote

• This position will draw on strategy, including understanding of business and marketing objectives; measurement and analysis; and project management skills, including project definition, scope, and risk management
• 6-8 years experience managing client relationships across SaaS, professional services, or other complex solution categories in an agency environment
• 4+ years of B2B client management experience
• Strategic experience executing digital marketing strategies across search (paid and organic), social media, and email channels
• Experience managing full-funnel digital campaigns (awareness through sales enablement) with long buying cycles and multiple decision-makers
• An understanding of the B2B sales cycle, funnel stages (MQA to closed/won), and the ability to align marketing programs to revenue KPIs
• Experience leveraging CRM and intent data platforms (e.g., Salesforce, HubSpot, 6sense, Demandbase) to inform strategy and reporting
• The ability to translate complex paid media and attribution results into clear insights for VP and C-suite client stakeholders
• Analytical and logical; standard strategic marketing skills (competitive assessment, industry analysis, SWOT, etc)
• Experience in successfully managing multiple enterprise-sized clients simultaneously with combined media budgets of >$80M
• The ability to work in a “team structure” that fosters collaboration
• An energetic attitude and passion about your career
• Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
• Solid and proven ability to help lead a team
• Bachelor’s degree in Marketing, Communications, or related field

Desirable

• Wpromote is looking for a Senior B2B Account Director (ABM Focus) to support the growth, retention, and strategic direction of some of our largest B2B clients
• You will partner with clients both strategically and tactically, bringing deep experience in digital marketing, lead generation, and customer acquisition across long sales cycles and multi-stakeholder buying journeys
• As a Senior Account Director, you will serve as a key relationship team member and partner with clients on both a strategic and tactical level
• You will provide support in relationship management, integrated digital marketing, and marketing strategy to help drive critical success for clients’ businesses
• This role will focus specifically on managing and growing complex B2B client relationships, including SaaS, services, and enterprise accounts
• This role will be managing the client relationship and act as the lead point of contact for all client requests
• Seeking opportunities to advance the client relationship and identify new business opportunities
• Developing a deep understanding of each client’s business, category, market, buying committee, competitive landscape, and ideal customer profile (ICP)
• Proactively bringing strategic and innovative ideas to client engagements based on working with Wpromote specialists and understanding cross-channel marketing dynamics
• Owning all aspects of the statement of work – including management of deliverables, drafting new versions during renewal periods and change orders when required
• Leading weekly client status calls, quarterly business reviews, and other client meetings
• Overseeing the development of integrated marketing plans across multiple channels (Social, Programmatic, YouTube, etc)
• Interpreting data from analytics and CRM/MAP platforms (e.g. GA4, Salesforce, 6sense, Demandbase, Marketo, Pardot, HubSpot, etc.) to assess paid media performance, ensure alignment with client goals, and identify opportunities to drive down-funnel engagement and growth
• Managing overall account profitability, including approving and tracking agency hours and identifying potential issues, as well as opportunities
• Collaborating with Strategy, Creative, Media Channel, and Martech teams to implement full-funnel campaigns that drive qualified pipeline and measurable revenue impact
• Serving as quality control for all deliverables
• Develop and motivate account team members. Potential to manage 1-2 people directly