Amazon PPC Lead, PetLabCo.

• This is a senior role and we’re looking for 5+ years of relevant experience
• Demonstrable ownership of significant Amazon Ads budgets at scale (over $2M annually), ideally in a high-growth consumer brand or top-tier agency
• Deep, hands-on expertise across Sponsored Products, Sponsored Brands, and Sponsored Display; comfort with Amazon DSP is strongly preferred
• A strong track record of moving the metrics that matter - ROAS, TACoS, profitability, share of voice - not just managing campaigns to brief
• Experience briefing and iterating on creative, and a clear point of view on what good marketplace creative looks like
• Fluency in performance reporting and analytics; comfortable in Amazon Ads Console, Seller/Vendor Central, and BI tools (Looker, Tableau, or similar). SQL is a plus, not a must
• A self-starter mindset - you can set the strategy, do the work, and bring others with you without needing a team underneath you
• Strong commercial instincts: you understand margin, contribution, and how paid media plumbs into a P&L
• Exposure to full-funnel and omnichannel growth - paid social, paid search, retail media networks (Walmart Connect, Instacart, Target Roundel, etc.), CTV, or affiliate

Desirable

• Reports to: Head of Marketplace
• As PPC Lead, Marketplaces, you will own all paid media activity across our marketplace channels, with Amazon Ads as your primary platform
• You’ll be the strategic and hands-on driver of how we plan, execute, optimise, and scale paid investment on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display), as well as on other marketplaces (Walmart/Chewy) as our footprint scales
• This is an individual contributor role for a senior, hands-on operator
• You’ll work cross-functionally with Brand, Creative, Retail, and Analytics teams, and be trusted to set the agenda for marketplace paid media at PetLab Co
• Strategy & Planning:
• Own the paid media strategy for Amazon and other marketplaces, aligned to category, brand, and revenue targets
• Build and manage budgets, forecasts, and channel mix across Sponsored Products, Sponsored Brands, Sponsored Display, and potentially DSP
• Define KPIs (ROAS, TACoS,, NTB%, share of voice, incrementality) and the operating cadence used to track them
• Campaign Management & Optimisation:
• Plan, launch, and continuously optimise PPC campaigns across our full Amazon catalogue - keyword strategy, bid management, targeting, dayparting, placements
• Run a structured experimentation roadmap (A/B tests on creative, bidding, targeting, landing pages) and convert learnings into scaled wins
• Partner with the Retail team on listing quality, pricing, promotions, and inventory health to maximise paid efficiency
• Creative & Content:
• Brief, review, and iterate on paid creative - Sponsored Brands video, Stores, A+ content, DSP display - in partnership with our in-house Creative team
• Translate performance data into clear creative learnings and feed them back into the testing roadmap
• Reporting & Insight:
• Build and maintain reporting that tells a clear story: where investment is working, where it isn’t, and what we should do about it
• Surface insights to senior leadership weekly and connect marketplace performance back to the wider growth picture
• Cross-Channel Collaboration:
• Work closely with DTC paid media, retention and brand to ensure marketplace investment is coordinated with full-funnel growth, not siloed
• Be a credible internal voice on Amazon, including for new launches, regional expansion, and category growth