Lead Product Copywriter, Bïrch
€60-90k
More information about location
Mighty toolbox for advertising teams
Job no longer available
Mighty toolbox for advertising teams
21-100 employees
Job no longer available
€60-90k
More information about location
21-100 employees
Company mission
Bïrch helps ambitious marketing teams automate the hard parts of performance marketing with a mighty toolbox for creating, automating, analyzing, and amplifying ad campaigns, all in one place.
Role
Who you are
- Your English is excellent — ideally native or very close to it
- You have a strong portfolio of texts with personality — not just typical B2B SaaS copy like "empowering your business", but creative, well-formed, and varied work that actually has a voice
- You tell great stories — ones that make people feel something, not just skim and move on
- Complex-to-simple translator — you can take our most technical features and explain them in language that makes people go "oh, that's actually cool."
- You’ve got strong cultural radar: you're widely read and draw inspiration from everywhere from rap lyrics to literature, politics, memes, and global trends. You get references and know how to make them
- Independent expert who leads, not follows — we don't have anyone above this role, so we need someone who doesn't need constant feedback and direction. You understand what we're going for, guide us toward what works, and aren't afraid to tell us when something doesn't
- A creative mind with sharp taste and strong opinions, who writes with personality, thinks outside the box, and isn't afraid to take creative risks
- Someone who can tackle any text challenge we throw their way — from micro-copy that makes users smile to launch messaging that gets people excited
What the job involves
- Your top focus will be communication — how we talk about ourselves and show our value. But your impact will touch product, brand, and everything in between
- In your first 3-6 months, you'll transform how we write. You'll bring clarity and personality to our product copy, ads, and communications
- You'll refresh our website positioning, create a communication flow about our product, and establish our distinct voice
- Plus setting up a stream of product storytelling: posts on social, Substack drops, Reddit threads, Twitter/LinkedIn updates, newsletter content or other channels you'd suggest
- Leading our external messaging — ads, social posts, brand storytelling, campaign copy, everything that touches our product
- Writing sharp, engaging copy with original ideas and non-trivial messaging — for product UI, ads, emails, landing pages, Product Hunt launches
- Crafting in-product communication: tooltips, alerts, onboarding, and everything in between
- Collaborating with our communication design to bring words and visuals together
Application process
- 1. Apply with your portfolio
- 2. Screening with People Generalist
- 3. Interview with the team. Be ready to show some of your case studies
- 4. Offer
Our take
Bïrch (formerly Revealbot) is an AdTech product company helping ambitious marketing teams automate the hardest parts of performance marketing. They bring together everything needed to create, automate, analyse, and scale ad campaigns - all in one place. From execution to decision making, Bïrch gives teams more control over their data, workflows, and results.
They've been building this space for over 9 years now and are trusted by over 800 companies and more than 5,500 marketers. With billions in ad spend running through the platform, they're one of Meta's fastest-growing partners and are officially backed by both Meta and Google.
Now, they're evolving into a modular ecosystem for paid media, built around workflows and powered by Bïrch AI - connecting everything from creative production to reporting and optimization into one coherent system.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2016
$0.1m
SEED
Total funding: $0.1m
Company benefits
- 38 days of paid time off annually to take enough time to rest and explore the world
- Full health insurance is provided through Alan or SafetyWing
- $2000 annual holiday travel bonus for tickets and accommodation for yourself and your loved one
- $2000 annual Learn & Development budget to upskill yourself
- $2000 annual bonus for meeting with your team in Barcelona or another country
- Company’s support in relocation to Barcelona
- Laptop budget to buy the latest MacBook (or other powerful gear)
- Regular team meet-ups and off-sites to work and have fun together
- You can choose to work remotely or have a hybrid work arrangement if you are in Barcelona
- Co-working budget if you need a break from your home office
Company HQ
Midtown Manhattan, New York, NY
Leadership
Mikhail Trofimov
(Co-Founder & CEO)Former CEO of Revealytics and CleverBear. Previous Product Analyst for ZeptoLab and JaveScript Developer at Nebo.
Mikhail Salosin
(Co-Founder & CTO)Previously co-founded CleverBear and worked as a Software Developer at mc2 Software.
Iskander Musaev
(Co-Founder)Previously worked for Flatstack as Department Head (Application Development and Support). Former Project Manager at High Technology Technopark.
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