Lead Product Storyteller, Bïrch
€60-90k
More information about location
Mighty toolbox for advertising teams
Open for applications
Mighty toolbox for advertising teams
21-100 employees
Open for applications
€60-90k
More information about location
21-100 employees
Company mission
To provide a mighty toolbox for all the things creative and growth marketing teams do.
Role
Who you are
- Your English is excellent — ideally native or very close to it
- You have a strong portfolio of texts with personality — not just typical B2B SaaS copy like "empowering your business", but creative, well-formed, and varied work that actually has a voice
- You tell great stories — ones that make people feel something, not just skim and move on
- Complex-to-simple translator — you can take our most technical features and explain them in language that makes people go "oh, that's actually cool."
- You’ve got strong cultural radar: you're widely read and draw inspiration from everywhere from rap lyrics to literature, politics, memes, and global trends. You get references and know how to make them
- Independent expert who leads, not follows — we don't have anyone above this role, so we need someone who doesn't need constant feedback and direction. You understand what we're going for, guide us toward what works, and aren't afraid to tell us when something doesn't
- A creative mind with sharp taste and strong opinions, who writes with personality, thinks outside the box, and isn't afraid to take creative risks
- Someone who can tackle any text challenge we throw their way — from micro-copy that makes users smile to launch messaging that gets people excited
What the job involves
- Your top focus will be communication — how we talk about ourselves and show our value. But your impact will touch product, brand, and everything in between
- In your first 3-6 months, you'll transform how we write. You'll bring clarity and personality to our product copy, ads, and communications
- You'll refresh our website positioning, create a communication flow about our product, and establish our distinct voice
- Plus setting up a stream of product storytelling: posts on social, Substack drops, Reddit threads, Twitter/LinkedIn updates, newsletter content or other channels you'd suggest
- Leading our external messaging — ads, social posts, brand storytelling, campaign copy, everything that touches our product
- Writing sharp, engaging copy with original ideas and non-trivial messaging — for product UI, ads, emails, landing pages, Product Hunt launches
- Crafting in-product communication: tooltips, alerts, onboarding, and everything in between
- Collaborating with our communication design to bring words and visuals together
Application process
- 1. Apply with your portfolio
- 2. Screening with People Generalist
- 3. Interview with the team. Be ready to show some of your case studies
- 4. Offer
Our take
Bïrch (formerly Revealbot) is an ad automation tool that leverages AI to produce digital ads for Facebook, Google, TikTok, and Snapchat. Its platform enables marketers to create dozens of ad variations at scale, auto-manage them by using rules, get cross-platform reports, and automatically promote their best posts.
While there are a growing number of automated digital advertising companies on the market, with Bïrch facing competition against companies such as Simpli.fi and Act-On, it has differentiated itself with its truly comprehensive suite of automated management, optimization, and scaling tools.
The company has also released several new products in the past few years, including TikTok automation and a wide range of platform integrations. As more companies turn to automated marketing solutions, Bïrch is well set to see continued growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Aug 2016
$0.1m
SEED
Total funding: $0.1m
Company HQ
Midtown Manhattan, New York, NY
Leadership
Mikhail Trofimov
(Co-Founder & CEO)Former CEO of Revealytics and CleverBear. Previous Product Analyst for ZeptoLab and JaveScript Developer at Nebo.
Mikhail Salosin
(Co-Founder & CTO)Previously co-founded CleverBear and worked as a Software Developer at mc2 Software.
Iskander Musaev
(Co-Founder)Previously worked for Flatstack as Department Head (Application Development and Support). Former Project Manager at High Technology Technopark.
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