Senior/Principal Content Designer, Ethos Life
$117-224k
Life insurance provider
Open for applications
Life insurance provider
501-1000 employees
Open for applications
$117-224k
501-1000 employees
Company mission
To protect the next million families.
Role
Who you are
- At least 5 years (Senior) or 7 years (Principal) of content design experience, with at least 3 years designing content for direct-to-consumer products
- Worked on language for products that has driven quantifiable metrics such as conversions and revenue per user
- Experience working autonomously in a fast-paced environment and juggling multiple projects every sprint
- Experience with writing both functional and emotional language to drive clarity, motivation
- Experience writing for complex products (especially in financial services) strongly preferred
- Experience working with design tools such as Figma
What the job involves
- We’re looking for a seasoned Senior Content Designer to elevate our consumer experience through outstanding content, and help build the most delightful and highest-converting Life Insurance purchase experience in the industry, bar none
- You’ll work closely with our product and design teams to provide users clarity and motivation at every stage of their purchase journey, from the moment they land on our site to after they’ve purchased a life insurance policy
- You’ll be embedded within agile teams, contributing to projects from the very beginning, and helping decide not only what to say, but how best to say it
- You’ll also think about the bigger picture, ensuring our end-to-end journey is cohesive, and our tone of voice is consistent and aligned with our brand
- The work you do will have a direct, tangible impact on the bottom line, and leave an indelible mark on our users and their families
- Lead content design for several product teams. Partner with our PM, UX Design, and Research leads on our most important initiatives, helping take products from conception to launch. You will be deeply involved in product initiatives from the start
- Know your customers
- Understand what experiments have and haven’t worked in the past, and what we’ve learned from past user conversations. Conduct content discovery, including inventories, audits, and competitive research. Collaborate on card sorts, user surveys, interviews, and workshops
- Become an expert on the end-to-end Ethos life insurance purchase journey, individual features and their functionality, and existing content on the site
- Design, write, edit and test clear, compelling in-product language to help users and teams meet their goals
- This includes content on landing pages, onboarding flow, checkout, and post-purchase experiences, and overall site navigation
- You’ll contribute language that is not only functional (helping demystify complex life insurance concepts), but also emotional (motivating users to confront the risks their loved ones face, and purchase insurance.)
- You’ll also ensure every microinteraction with the user is highly polished (e.g. tooltips, error states, navigation labels)
- Craft a great end-to-end story for our users. You’ll ensure consistency in tone and voice across every consumer touchpoint, and seamless transitions from one step in the user journey to the next
- Collaborate closely with UX design on information hierarchy for complex features, helping convey the most important messages to users (especially on mobile devices.)
- Test, evaluate, and improve your content. Use analytics, customer success data, and methods like A/B testing, readability testing, usability testing, and navigation model testing
- Level up the content design craft at Ethos. Create, contribute to, and evolve our standards, guidelines, methods, tools, and product review sessions
Our take
Ethos was founded to increase the transparency of life insurance, making it accessible and affordable to all. The company want to add openness to the process; losing a loved one is hard enough before one even considers financial implications, particularly with the loss of a primary earner.
Ethos uses predictive technology to rapidly quote life insurance rates and verify an applicant’s medical information. This expedited process allows most users to secure life cover on the same day they apply, a process which normally takes a number of weeks. The company works with some of the biggest providers in the industry, including Legal & General America, AAA Life and Ameritas Life Insurance Corp.
Ethos has been one of the more heavily publicised of the recent wave of insurtech companies, with investors such as Google as well as celebrities Will Smith and Jay Z, taking its valuation to over $2 billion. However, the sector is being hit particularly hard by macroeconomic uncertainty and Ethos conducted several rounds of layoffs through 2022 and early 2023. Now focused on its core product and revenue growth, it is poised to extend its market leading position.
Steph
Company Specialist at Welcome to the Jungle
Insights
Few candidates hear
back within 2 weeks
72% employee growth in 12 months
Company
Funding (last 2 of 5 rounds)
Jul 2021
$100m
SERIES D
May 2021
$200m
SERIES D
Total funding: $406.5m
Company benefits
- Comprehensive health benefits
- Awesome medical, dental, and vision plans that start when you start
- Restricted Stock Units
- Unlimited paid time off policy
- New parents can take leave with 100% wage replacement
- Team training, volunteering opportunities, additional resources, and some amazing Employee Resource Groups: Black at Ethos, Parents, Pride & Shethos
- Our healthcare plans offer coverage on family planning and fertility
Company values
- Serve our Families
- Intellectual Rigor
- Bias for Impact
- Speak Your Mind
Company HQ
Berkley Square - Headway, Austin, TX
Articles
Leadership
Peter Colis
(Co-Founder & CEO)After an MBA at Stanford, Peter co-founded Ovid Corp in 2014, where he worked as CEO for 4 years before co-founding Ethos in 2016. He has worked as CEO since, alongside serving as a Sequoia Capital Scout.
Lingke Wang
(Co-Founder)After working as an Investment Banker at Morgan Stanley Lingke gained an MBA from Stanford. He then co-founded Ovid Corp. an insurance company before Ethos.
Diversity, Equity & Inclusion at Ethos Life
- At Ethos, accessibility is core to our mission of protecting the next million families. Increasing access means diversity and inclusion are essential to the success of both our customers and our employees. At Ethos, we value every customer and each employee's unique voice, while ensuring they have an equal opportunity to be heard.
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