VP of B2B Growth Marketing, Spring Health
$213.2-284.3k
+ Stock options
2+ days a week in office
Personalized mental healthcare
Be an early applicant
Personalized mental healthcare
1001+ employees
Be an early applicant
$213.2-284.3k
+ Stock options
2+ days a week in office
1001+ employees
Company mission
To eliminate every barrier to mental health.
Role
Who you are
- You have 8+ years of experience building and leading demand generation team(s) in healthcare and/or technology, with a minimum of 5 years of SaaS and/or high-growth experience
- You have leveraged a multitude of channels and offers to contribute meaningful amounts of pipeline and revenue to your prior organizations, and you can speak to your contributions with clarity and ease
- You understand that great demand generation is equal parts art & science, and have great examples of creative demand executions that have contributed significantly to pipeline and revenue growth
- You have strong convictions for your demand planning methodology with demonstrated results that justify those convictions
- You have a deep understanding of how to build and plan for a double funnel model that supports both ABM and volume-based/demand waterfall demand gen
- You lead by example, ready to dive into the weeds on execution, but are able to zoom out and navigate high-level strategy
- You possess an analytical and optimization mindset, and are ready to coach a team up on the same
- You have a proven ability to collaborate with all levels of management as a tactical and strategic partner, coach, and advisor
- You’re humble, hungry, honest
- You’re entrepreneurial and growth-minded
- You can navigate ambiguity and drive clarity
- And, it’s a plus if you have an understanding of healthcare and employee healthcare benefits
What the job involves
- Reporting to the Chief Revenue Officer and partnering closely with the sales leaders and their respective teams, the Vice President of B2B Growth Marketing will build and lead a team that contributes significantly to pipeline creation, deal acceleration, and revenue growth
- Own the demand generation function, including the strategy and execution of high-performing, ROI-positive campaigns for our distinctly different commercial and enterprise sales teams
- Build, lead, and manage a multifaceted demand generation team of experts that deeply understands and can deliver true 1:1 ABM for our largest enterprise segments; high-volume, inbound for our smaller commercial segments, and everything in between
- Partner with enterprise sales, commercial sales, our BDR team to ensure demand plans meet or exceed each team’s expectations, and that the teams are appropriately enabled to participate in and follow-up on demand initiatives
- Manage the development and execution of marketing campaigns to drive leads and funnel conversion rates. Optimize campaigns to maximize leads, pipeline and revenue. Partner closely with content marketing, events, marketing operations, and the broader marketing team to align and focus each marketing function on high-impact demand creation
- Own the calendar, execution, and performance of demand priorities, campaigns, and programs, and consistently communicate initiatives, progress, and results to the broader marketing team, sales teams, and company leadership
- Carefully track and communicate demand generation team goals and KPIs, and individual program and channel performance, ensuring learnings are consistently leveraged to inform strategy moving forward
- What Success Looks like:
- Flawlessly execute of marketing programs
- Achieve targets for net new leads, MQLs, and marketing-sourced pipeline
- Expand lead database within our core personas
- Drive operational cadence to track marketing results and optimize programs for maximum ROI
- Recruit and develop a team of high-performing marketers
Our take
Large companies often provide employees with mental health services, but small businesses find it challenging to offer similar support. Additionally, existing support systems are usually generalized, failing to deliver the personalized mental healthcare that individuals need. To address this gap, Spring Health has developed AI-driven tools for employers to create tailored mental wellness plans for their employees, including treatment options, daily routines, and medication plans based on individual data.
Spring Health has recently expanded its services to the family and pediatric space through the acquisition of Weldon, offering mental wellness guidance to parents. This expansion includes chats with therapists, social workers, and parenting coaches, as well as group support with other parents and access to educational content. By focusing on personalized care, Spring Health aims to enhance mental wellness support for families alongside its existing employee services.
The behavioral health market is projected to grow to $242B by 2027. While many solutions prioritise fast access to therapy or meditation, Spring Health differentiates itself by emphasizing the right type of care for each individual. With substantial funding raised, Spring Health is well-positioned to continue its innovative approach to mental health services.
Freddie
Company Specialist at Welcome to the Jungle
Insights
77% employee growth in 12 months
Company
Funding (last 2 of 8 rounds)
Jul 2024
$100m
SERIES E
Apr 2023
$71m
LATE VC
Total funding: $465.1m
Company benefits
- Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
- A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
- 10 allocated sick days per year
- Flexible paid time off in addition to 12 paid holidays throughout the year
- Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
- Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
- 4-4.5 months of fully paid parental leave
- Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care
- Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses
- Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively
- On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!
- Employer sponsored 401(k) match of up to 2% after 90 days of employment
- Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices
- Focus Fridays: no meetings, no distractions, just time for you to get work done
- Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members
- Up to $1,000 Professional Development Reimbursement per calendar year
- $200 per year donation matching to support your favorite causes
Company HQ
Flatiron District, New York, NY
Leadership
Adam Chekroud
(Co-Founder)Previously President of The Oxford Guild Business Society for 2 years and Researcher at FMRIB Centre - University of Oxford for 1 year.
April Koh
(Co-Founder & CEO)Previously Chief Product Officer & Co-Founder at Spylight for 1 year. Also worked in the Product Management Department at Shazam for 5 months.
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