Senior Copywriter, SharkNinja

• You’ll thrive here if you love getting hands-on with products, digging into consumer insights, and translating technical innovation into inspiring, easy-to-understand stories that resonate across every consumer touchpoint
• 5+ years of experience as a copywriter, ideally within consumer products, beauty, lifestyle, or technology-driven brands
• Bachelor’s degree in English, Communications, Linguistics, Marketing, or a related field
• Proven ability to write across multiple formats, including digital advertising, email, web content, and video scripts
• Strong experience translating technical or complex product features into clear, consumer-first messaging
• Exceptional written and verbal communication skills, with confidence presenting and defending creative decisions
• High attention to detail and ability to manage multiple projects simultaneously in a fast-paced environment
• Strong time management skills with a track record of delivering high-quality work under pressure
• Consumer-obsessed mindset with a passion for product storytelling
• Entrepreneurial, ownership-driven approach with a “nothing-is-impossible” attitude
• Collaborative partner who thrives in cross-functional environments
• Strategic thinker who balances creativity with business and performance goals
• Adaptable, resilient, and energized by fast-paced change
• Strong working knowledge of digital-first copywriting best practices
• Comfort collaborating within creative workflow tools and project management platforms
• Ability to quickly learn new product categories and technologies

Desirable

• The Senior Copywriter will be a key voice within Shark Beauty’s consumer-centric, product-led creative team
• This role partners closely with Creative, Product Development, Engineering, and Marketing to bring innovative beauty products to life through clear, compelling storytelling
• From product naming and brand voice development to campaign concepts and video scripts, this role ensures Shark Beauty products are always the hero—celebrated for their performance, innovation, and consumer impact
• Develop creative concepts for new product launches, including product naming, manifestos, campaign ideas, and foundational voice and tone for new categories
• Create clear, compelling copy across digital advertising, retailer content, email, web, and other consumer-facing touchpoints, ensuring consistency and clarity across the funnel
• Write scripts for retailer, brand, and OTT video content, translating complex product features into engaging, consumer-friendly stories
• Get hands-on with Shark Beauty products to deeply understand features, benefits, and performance, enabling authentic and credible storytelling
• Collaborate closely with Art Directors, Designers, Creative Ops, and Project Managers from concept through execution
• Partner cross-functionally with Engineering, Product Development, Brand Marketing, and Consumer Insights to ensure accuracy, alignment, and impact
• Leverage consumer insights and performance data to uncover opportunities that spark big ideas and strengthen messaging effectiveness
• Serve as a steward of the Shark Beauty brand voice, helping define and maintain tone, language, and storytelling standards
• Bring strategic thinking, creative problem-solving, and flexibility to fast-paced, highly iterative projects with tight timelines