Product Marketing Manager, Vultron
+ Equity
AI for federal proposal development
Be an early applicant
AI for federal proposal development
1-20 employees
Be an early applicant
+ Equity
1-20 employees
Company mission
To enable organizations to save significant time writing proposals, creating more time to focus on strategic initiatives.
Role
Who you are
- This role is ideal for a dynamic, hands-on leader who can build and execute from scratch, working closely with executive teams, press, and industry stakeholders to position us a new solution in a crowded market
- 5+ years of experience in product marketing, with significant experience in enterprise or government sectors
- Proven success in educating markets on complex, technical products, preferably in AI
- Experience working with large enterprises and government contractors
- Strong experience in developing marketing collateral from scratch, driving product messaging, and creating sales tools for use by both internal teams and external partners
- Experience working closely with press and industry media, building narratives and generating coverage
- Demonstrated success in developing value propositions and messaging frameworks for products with multiple decision-makers in the buying process
- Proven ability to drive pricing and packaging discussions from inception through to market launch
- Exceptional communication skills, both written and verbal, with a demonstrated ability to translate complex technical concepts into compelling messages
- A self-starter with the ability to build from the ground up, and a passion for educating and influencing market perceptions
- Based in the Bay Area
What the job involves
- As the Product Marketing Lead at Vultron, you will pioneer our product marketing strategy, drive market education, and establish our value proposition
- You will craft compelling messaging, develop essential marketing collateral, and ensure we have the right value propositions for key decision-makers
- This is a chance to make a massive impact at an early-stage company and to lead the charge in scaling our go-to-market efforts
- Drive Awareness & Lead Messaging: Make Vultron a household name among key enterprise and government leaders. Develop clear, compelling messaging that resonates with decision-makers at all levels
- Collateral Development: Create and manage a robust suite of marketing collateral—sales decks, product sheets, case studies, white papers, etc.—that empowers our sales team to effectively communicate the value of our solutions to prospects and customers
- Win-Loss Analysis: Perform analysis to understand why customers choose Vultron versus competitors, and why they didn’t so we’re able to better position ourselves
- Value Proposition Creation: Develop and refine value propositions tailored to our buyer ecosystem
- Pricing & Packaging Strategy: Lead the development of our product pricing and packaging strategy, ensuring alignment with market needs and customer value perception. Support the launch and go-to-market strategy for new products and packages
- Enterprise Focus: Ensure that all product marketing strategies are tailored to the needs of enterprise and government clients, incorporating the nuances of their procurement processes and decision-making structures
- Events: Ensure we have a powerful presence and that our messaging aligns with broader marketing and sales goals
- Demand Generation: Develop and execute a comprehensive demand generation strategy, leveraging a mix of channels including website optimization, paid and organic media, social media, and content marketing to drive qualified leads and increase brand visibility
Our take
Securing federal contracts is essential for national growth, yet the process can be daunting. For example, in FY23 the US spent $774.6 billion, awarding contracts to nearly 110,000 companies. However, preparing proposals in response to government Requests for Proposals (RFPs) can be both time-consuming and expensive.
Vultron is transforming the proposal development process for the public sector with its AI-powered platform, which embeds domain-specific capabilities throughout the federal proposal lifecycle. This approach streamlines workflows, enabling contractors to produce high-quality proposals more efficiently and at a lower cost.
And it hasn't gone unnoticed, with the company recently securing substantial funding, reflecting strong investor confidence. Along with 16x revenue growth in the past year and recognition as the 2024 Company of the Year in AI Government Proposals by GovCIO Outlook, Vultron is ready for a future of exciting growth.
Steph
Company Specialist at Welcome to the Jungle
Company
Funding (1 round)
Oct 2024
$4.9m
SEED
Total funding: $4.9m
Company HQ
SoMa, San Francisco, CA
Leadership
Mac Liu
(Founder & CEO)Previously an Engineering Manager/Technical Lead at Anduril Industries. Prior to that, they were a Software Engineer at Robinhood and Google, as well as a Program Manager at Collins Aerospace.
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