SaaS Growth / Demand Generation Lead, Plan A
ESG reporting software
Open for applications
ESG reporting software
201-500 employees
Open for applications
201-500 employees
Company mission
To empower companies to address the issues of climate change
Role
Who you are
- A minimum of 6 years of experience in SaaS demand generation with 3+ years in an international role
- Proven success in driving pipeline and revenue growth in B2B SaaS
- Experience in LinkedIn campaign strategy, CRM, ABM execution, and partner-led demand programs
- Strong understanding of lead lifecycle, scoring/attribution models, and funnel optimisation
- Copywriting Skills: You know how to write copy that converts and can show us your track record with real-world results
- Ownership & Autonomy: You take initiative, solve problems proactively, and act like the owner of a project
- Curiosity for Technology and interest for sustainability
- Excellent cross-functional collaboration skills - particularly with Sales, Marketing, and Analytics
- Strategic thinker with a test-and-learn mindset and strong executional discipline
- Fluent in tech stacks (e.g. Hubspot, Clay, intent data tools)
- You seamlessly integrate AI into your day-to-day and have an AI-first mentality
- The job is in English- candidate needs to have either a native or bilingual English level
- Location: Paris, Berlin or London
What the job involves
- The Growth/Demand Generation Lead will be responsible for developing and executing data-driven growth strategies across marketing channels that directly impact lead generation.
- This role is working closely with sales teams to align growth initiatives with sales strategies. The successful candidate will create data-driven processes and experiments that drive measurable business results and ROI
- Develop and execute the company's growth engine, focusing on generating Sales Qualified Leads while improving every step of the funnel conversion while optimising for all cross-sell opportunities
- Lead growth experiments and continuous improvement processes based on data-driven insights
- Own CRM, lead gen tools and sales workflow automation to drive measurable growth (CAC, LTV)
- Establish dashboard to publish a weekly report with key growth metrics from lead generation to customer acquisition
- Build strong alignment with sales and marketing teams
- Design and implement short-term and long-term growth strategies aligned with company revenue objectives
- Analyse the current growth funnel to identify opportunities for optimisation and scale
- Refine our targeting to align with our buyer personas
- Develop real-time lead gen reports aiming at tracking and analytics solutions to monitor performance
- Implement advanced automation workflows and generate AI tools to scale qualitatively
- Perform ROI analysis across multiple channels to optimise resource allocation
- Design and conduct A/B testing frameworks to continuously improve conversion rates
- Operate and optimise a modern GTM Stack including tools like Clay, Hubspot, Webflow, Webglot, Ahrefs, Metabase etc
- SEO/GEO/LLMO: optimise web and landing pages for improved search performance and create process to guide content teams for improved organic visibility
- CRM & Outbound: Implement lead nurturing workflows to move prospects through the funnel and create personalised outbound
- Conversion: collaborate with sales executives to develop strategies that convert Marketing Qualified Leads to Sales Qualified Leads into Customers
- Create a working environment that fosters creativity, experimentation, and continuous learning with other teams: Rev-ops, finance, sales
- Support the sales team in converting the new opportunities into closed won
- Collaborate with CS to support upsell opportunities
Our take
The EU’s Sustainable Finance Disclosure Regulation means that 75% of European companies across the EU and U.K. reported their environmental footprint in 2023. That represents a massive opportunity for startups like Plan A that deliver B2B monitoring services of companies’ sustainability indicators.
The startup is hoping to distinguish itself in a market that is now saturated with services, some of which offer little practical benefit. Plan A's B Corporation certification demonstrates that its tools comply with the strictest reporting standards and reflect the latest developments in climate science.
The company is planning to furnish its product to become best in class, focusing on decarbonisation tooling and the tricky Scope 3 calculations for various industries. While decarbonisation via offsetting can be a lucrative area, Plan A must be careful not to encourage compensation measures for avoidable emissions as this could delegitimise its ESG reporting system and undercut the benefits of using its platform.
Steph
Company Specialist at Welcome to the Jungle
Insights
23% employee growth in 12 months
Company
Funding (last 2 of 3 rounds)
Sep 2023
$27m
EARLY VC
Nov 2021
$10m
SERIES A
Total funding: $40m
Company benefits
- Access to online learning platforms (e.g. Masterclass, Master Plan)
- Access to online magazines and platforms (e.g. FT and Sifted)
- Team offsite (1 per year)
- Monthly team events and activities
- Weekly team drinks on a Friday evening
- Option to work from home
- 25 vacation days per year
- Employee stock options (VSOP)
Company HQ
Mitte, Berlin, Germany
Leadership
Lubomila Jordanova
(CEO & Co-Founder)Previously worked in investment banking, venture capital and fintech in Asia and Europe. Also co-founded the Greentech Alliance, a community of 1000+ ClimateTech startups.
Nathan Bonnisseau
(C0-Founder)Previously worked as a reporter in France and Brazil, as well as in development and management departments in educative institutions. Holds two Masters from Sorbonne and the IDEAS.
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